Barcelona Creativity Summer, 2015!

Barcelona Creativity Summer, 2015!

by Madanmohan Rao
Editor, The KM Chronicles
Barcelona; July 5-11, 2015

Logging in now from Barcelona – Mosaic Summer School on Management of Creativity in an Innovation Society! (hashtag: #yulbcn)
See my quotes compilation, photo essay and blogs from the 2014 Bangkok edition and 2015 Montreal edition:

Also check out the app ‘WordSparks’ – quotes and proverbs on creativity, innovation and entrepreneurship! (Apple) (Android)

Barcelona as Business Gateway to Spain: Alfons Calderon, Quebec Attache, Barcelona

Barcelona gets 35 million tourists a year! Catalonia = industrial engine of Spain. HQ of Mango.
15% of GDP = tourism.
Largest number of heritage sites in the world: Italy, China, Spain, France.
Spanish is the third Internet language (after English, Chinese).
Canada – big companies export; Spain – SMEs also. Internationalisation is in the Spanish ethos. But also 23.7% unemployment, 56% among youth.
Cultural difference – people live with their parents longer (as compared to Canada, US)
5 million immigrants in the last 20 years.
Business relationships slower than in the US.

Creative Magnetism of Barcelona: Montserrat Pareja-Eastaway, University of Barcelona

The local is still relevant and perhaps more than before.
“Cities have the potential to make a great difference in the global effort to confront climate change: They account for more than 70 percent of global greenhouse gas emissions and two-thirds of the world’s energy use today.” – Angel Gurría, Michael Bloomberg
Focus – prosperity, equity and sustainability
Can city expertise be transferred? Can cities be too successful?
Theories of cities – structural factors, classic location theory, cluster theory, network theory, soft conditions.
Valencia built a new airport but no economic boom.
Richard Florida – make your city sexy. Manual Castells – multi-layered city.
Book: Making Competitive Cities – Sako Musterd, Alan Murie.
Infrastructure, urban spaces, quality of life are good to retain talent (may not be for attracting talent).
Agile services should create not just a smart city but a people city – tech for citizen welfare. Need strategic vision + public policies. Culture-based internationalisation.
Discussion: need more broad-based employment, not just lone geniuses (Gaudi, Picasso). Desigual, Mango.

Walking/bus tours of Barcelona

Masterpiece of urban planning from 150 years ago; grid, underground, trams.
Gaudi and classmate.
WiFi cover. Infrared heat scans used to detect crowd flow, not cameras (privacy). (London?)
One tree every 8 metres; 20 metre streets include sidewalks (5 metres each!)
Street intersections: square (to allow trams to turn; now parking spaces also).

Anil Menon, Cisco: Internet of everything can help economic, environmental, social sustainability of cities like Barcelona
Mantas cites a great quote: “Man is the most insane species. He worships an invisible God and destroys a visible Nature.” – Hubert Reeves

Alex Garrigues, Barcelona iCapital

Mobility, open government, smart city
The ‘4 Ps’ of a smart city: public, private, people, place
Not just IP, you need a City Protocol.
Barcelona has free city WiFi – but service is slow; providers don’t want to compete with themselves
Bicing (bike rentals) service started in 2007. But city is on a slant, so people would bike down and take the train back! So employees had to truck the bikes back uphill.
Apps: (i) gov: citizen (ii) tourist: third-party providers
Mobile World Congress will be in Barcelona until at least 2023
Sensors across the city: light, pollution, smoke, water. In silos; urban platform integrates them.
Barcelona Urban Platform: CityOS (Big Data, predictive analytics), on top of sensors platform (Sentilo: open source; plus corporate platforms)
Social innovation – co-creation – Apps4BCN. Municipal focus.
Reuse, reduce, recycle
Barcelona is at 4.0 stage. Next: Barcelona 5.0. Romans – Medieval – Plan Cerda (1859), Universal Exhibition Centre (1888), Industrial Revolution, International Exhibition, Olympics, World Culture Congress, Smart City.
The dream of a SmartCity – efficient, productive, sustainable, social, free!

Josep Pique, Barcelona City Council: From Smart Cities to Knowledge Cities

Cities need to be managed in a different way in smart city era
Atlas of City Habitat:
A smart city has to be a learning city, solutions/practices are just emerging
Matrix: International dimension v/s Innovation (local, regional, national, global; sci, tech, industry, market)
A city is a platform for local and global talent
City as a creative hub and social escalator – see
22@Barcelona: Creating innovation districts with a smart city.
Clusters – media, medtech, ICT, energy, design.
Shazam was created in Barcelona
Barcelona’s SmartCity project is for its citizens as well as to be a pioneer for SmartCity initiatives around the world.
We get 300 delegations from around the world each year; great chance to sell tech/services.
Q: Can Barcelona leverage SmartCity to build on and globally leverage its strengths in architecture, food, football, music, etc?

Visit to Glories Entrepreneurship Center & Incubator

Started in former Olivetti typewriter factory of 1885.
Entrepreneurship centre: free for residents (9am-6:30)
Experts certify startups, they can get bank loans ($30M Euros already)
85% of graduated startups still exist after 3 years.
30 staff: 8 experts for advice (business creation), trainers, admin
15% of founders have foreign nationality and work permit/visa.
Special programmes for women below 30 and above 45
Preferences – high use of IT, job creation, CSR, network synergy with existing/graduated companies
We take no equity in the startups (!), this is a government incubator (revenues come from tax, job creation). Total of 3 incubators, 2 entrepreneurship centres, 1 accelerator, 1 industrial park.
“For the moment we are part of Spain!”
Other initiatives – by Google in Barcelona.

Green and Smart Buildings: Enric Ruiz Geli, Founder, Cloud 9
elBulli Foundation. Architect of MediaTIC Building

Is sports a knowledge economy? Yes, the rights/IP is!
Architecture is more than a language, an experience.
Good architecture is supposed to engage people, help knowledge transfer.
Building cooled by geo-thermal water flows via the sea.
In Barcelona the owls wear sunglasses, too much extra lighting! Need smart lighting, highway lights should come on only when cars are nearby.
Cities should have at least X number of birds/bees per square metre.
German/Bremen – zero tolerance in digital printing of materials.
South-facing surface has 6 times radiation of north face. Need to factor it in design; four types.
80% of Barcelona building energy consumption is air-conditioning! Need to attack it.
Jaw-dropping designs of green buildings with cooling via circulating water (geo-thermal), teflon, nitrogen fog (create clouds!), smart membranes (with luxometers), light sensors, motion sensors
Jeremy Rifkin: Civilisation of empathy.
Architecture is approaching the disruptive green moment
140 Arduino computers are in the skin of MediaTIC Building
Software tools for architecture are now very sophisticated. Architects can work remotely with manufacturers.
We are entering era of #IoT buildings – Internet on every window, chair, table, corridor
Soon, every public building in Europe will have to display its ‘power invoice’ and green factor on the door
Example: design of Ford Foundation building in New York.
Architecture in the era of #IoT is an opera!
My Q: what about use of plants in buildings? A: Yes, organic architecture is important, eg. use of algae-materials
Glass industry and polymer industry are coming together, eg. teflon.
Massive stakes – politics of materials: where should oil go – automobiles or polymers?
Keep an eye on performance-change materials.
Architecture is the traffic of materials and data.
Architecture is the conversation between the building and the people: the residents and neighbours.
Net Zero
Tecnalia: use particle/globe based sensors. (Photovoltaic cell is effective only 30% of the time during the day)
We use sensors on trees/soil to control the building
MediaTIC building – Arduino activators. Glass – faces North; view of trees; bottom – green (grass). Factory design – dialogue with neighbourhood (factories).
Dinner time chatter: There is hype about smart city, but don’t get put off by the hype, stay focused on the power of the model. How can creative city concept create vastly more jobs, eg. look at youth unemployment in Europe.

Gallery for Marketing and Visioning: Natalie Naval, Manager, Roca Gallery

Innovations in the bathroom: design, sustainability, well-being
Lifecycle – renewal only every 10 years, little room for dialogue
Gallery = communication tool (space + content)
Award-winning brand marketing tool
5 galleries – Barcelona, Madrid, Lisbon, London, Shanghai
Night – water cascade
Next – Mumbai, Berlin, BA, Singapore, KL, NY
Reinvent the Toilet Challenge: Bill & Melinda Gates Foundation
Annual Design Challenges
Workshops on food design; talks/panels in Shanghai
Roca Gallery is a design dialogue for branding, visioning the bathroom of the future, reinventing the toilet (Bill & Melinda Gates Foundation)
Powerful imagery from photo gallery of water problems around the world: Balazs Gardi

Jordi Corral, Project Manager, Roca Innovation Lab

Roca was created in 1917, in rural areas near Barcelona.
Heating radiators, then sanitary ware in 1936. 1950s: faucet, then airconditioning.
2011 onwards: overall bathroom solutions.
Better known as a brand than Iberia Airlines, Telfonica, ColaCao.
Vision 2020: redefining the culture as one of brand & innovation, not just manufacturing
Design centres – Spain, China, Taiwan, Brasil
Roca Design Centre: focus – trends, simulation tools, IP, packaging, rapid prototyping, innovation lab
Challenge: complexity of products is increasing, but time to market has to reduce and innovation pace has to increase. Customers, partners have to be involved earlier in the cycle.
Not question of working faster, but working together
Water saving, cleanability, hygienic, interface, comfort, ergonomics, new needs
Amazing designs of seats inspired by cars; bathtubs with less water usage; shower with more storage space for containers; smooth shapes of faucets
In-Tank: cistern is in the WC (below the pot), no need of external tank
Focus change from what’s new to also what’s next.
Innovation Lab is a different setup: new site, processes, team. Visionary concepts (not products) for the Design Centre (who would then convert them to products)
Analysis -> ideas -> products.
Get Inspiration, understand customer needs, identify opportunities, analyse challenge, frame insights, explore concepts (idea generation & selection), realise offerings.
2008: water saving, 2010: public bathrooms; 2011: luxury; 2012: ageing society
Fantasy bathroom: Augmented Reality in the bathtub!
Water saving is a global trend, one of the key drivers affecting toilet design
What’s next for our lab: tech survey (materials), disruptive future (new players who may reinvent the toilet)
There are 2.6 billion people in the world with no toilets (open defecation: India)
No permanent job, overseas experience, conceptual designers (intangibles)
We also capture learnings from products which did not work, eg. what to avoid next time, what can be salvaged from this experiment
Verticals – homes, public. Horizontals: electronics. + Cross-cutting teams
My Q: How do you get insights from other stakeholders – plumbers, retailers, architects?

3Rs: Review – Reflect – Recreate: Montserrat Pareja-Eastaway, University of Barcelona

Tensions between traditional v/s emergent sectors; creative class v/s residents; local v/s global; centralized v/s distributed; new ideas v/s cognitive-cultural imperialism
Need to promote empathy and serendipity
Digitalisation of dreams: all is possible
Permanent and continuous innovation is a major shift in the paradigms of everyday life
Spaces for Living should be innovative, smart, participatory, socially cohesive

Design and the C-K theory: Armand Hatchuel , Professor, École des Mines, Paris

Sound is an independent channel of knowledge. Sounds of Barcelona v/s books about Barcelona (soundscapes by Mantas: sounds of trams, sirens, birds, music). Also perfumes, aromas and smells of Barcelona.
Can academic communities be smart, creative, disruptive?
Nutriset: immunisation solutions for babies.
Design theory helps deal with the unknown
Mathematics is one of the most creative forms of thinking
Creativity has been built as a psychological phenomenon.
Need to feel comfortable with strangeness, eg. contemporary art museum.
Design, creativity, innovation. Understanding the impact of examples.
Book: Marine C-K Theory
Tensions between art and authority. Some artists want to be the leader, eg. Michaelangelo.
Creativity and psychology, cognition, economics, management.
Book: ‘An Introduction to Innovative Design: Elements and Applications of C-K Theory’ by Marine Agogué, Frédéric Arnoux and Ingi Brown
Creativity: original ideation. Design: building new artefacts; methods/skills/rules. Innovation: novelty/deviance.
K->K: Deduction, optimizing, modeling. C->C: refining, choosing, structuring. C->K: from unknown to known. K->C: known to unknown
A chimera helps deal with the unknown. (Politicians also do that!)
Universities help create and reconnect knowledge.
C-K Theory helps explain the rationality of crazy concepts, eg. anti-depressant toothbrushes.
Einstein: Logic will get you from A to B, while imagination will get you anywhere.
Design is more than applied knowledge, more than the combination of compatible knowns.
How to improve design capacities of creative people?
Psychologists look at patterns/predictions of creative behaviours.
International Design Conference: paper on biomimetics (biologically inspired design with C-K Theory). Nature offers crazy concepts! Crazy concepts help you discover new kinds of knowledge and connections.
Armand’s book: Strategic Management of Innovation and Design
How to use biomass for energy? Sewage has energy too.
Innovation is not linear. Look at new values, knowledge, concepts, identity.
Linear process is fragile and can spark conflicts in the organisation.
Brainstorming – limitations: focus on quantity of ideas, not quality.
My Q: What are the inter-cultural dimensions of what is ‘crazy’ in innovation?
Armand: I work with an Indian professor in CMU; C-K is based on bodies of knowledge and frameworks that are relative
C&K evolve in a spiral; more than circulation
Apple’s business is built on changing the identity of objects
My Q: Startups do not have many preconceived notions/knowledge/blinders of incumbents; better at bringing new concepts to life

Technology, art and citizens: Josep Perello, University of Barcelona @JosPerello

Christa Somerer: Interactive Arts
Sistemes Viius
Humans can communicate with the electrical charge in them, their electric rhythms & vibrations.
Art and citizen participation should be a fundamental part of how science is carried out
@OpenSystemsUB – connects citizens with science and art; validation and participation
Musical metaphor: Lou Reed – Walk on the Wild Side
Open methods: citizen science, responsive research, collective experimentation, data collection, collective decision making
We have created a community of practice with 5 research groups having citizen science projects since 2012 @CCiutadana
We created a community to discuss serious decline in bee population in urban areas like Barcelona; citizen science project with Arduino sensors
Bee Path project – app to track how people move around during a science exhibition. Mapped onto animal partterns!
We also tracked how people moved around in a museum, and converted that map into a work of art
We looked at how kids solve the Prisoners’ Dilemma; patters were published in a Nature article. Extended to board games also (Board Games Festival)
Barcelona Science Festival Novum has a section on arts as a catalyst for scientific understanding and research. Festival = lab.
We wanted to create community maps of the city, but drones are not allowed, so we used balloons!
Amazing city maps/photos were created by 15-year old students using balloons and cameras
Artists can draw graphical summaries of conferences which can be better understood by the public
I am a mathematician studying complex systems, so I can study anything!
Standing ovation for Josep Perello – ‘how to bring citizens into science in an artistic & collaborative manner’
Next frontiers:
Maxim: That was a good answer to a question I did not ask!
Galaxy Zoo (analysis of Hubble images), AirAware (layers of brain images),
Public Labs and citizen science are not allowed in some countries

Pep Torres, President & Founder, Museo de Ideas e Inventos de Barcelona (MIBA) @Pet_Torres

Hypnotic slide of rotating spiral: I will put a spell on you!
Classic invention dreams – time machine, flying car, invisible man.
They exist: Rolling Stones, cars with tyres stolen, waiter in crowded restaurant.
Give all ideas a chance to exist.
Pep’s inventions: washing machine for men (with gadgets; finger print detector to alternate between men and women users); lots cables (useless, but looks important!). Featured in BBC, WSJ, USA Today; 57 countries! Reset your computer with a punch. Glow in the Dark dogfood. Free vending machine (but after riding 2.5K on a bike machine). “One of 50 best inventors of the year.”
There is no difference between good and bad ideas, only ideas which you do and ideas which you do not.
Remote control as big as a pillow (never gets lost). Smart shoe with detector to make sure you don’t step on ants. Buzzing alarm pillow so partner does not get disturbed.
Some products won awards at London competition: judged with adults not a separate category as kids. Pitching as kids v/s adults gets different reactions.
Museum – old HQ of Communist Party. Bank balance: < 300 Euros. Convinced four banks to give him a loan of 300K! Next Museums – Montreal, etc.
Competitions and prizes for kids – drawing, prototypes, patents!
As we grow older, we become more cowardly.
Beds with periscope to detect if there is a monster below; factory certification that there is no monster in the box!
Inventing is about being brave, not just having big ideas. If you don’t launch the drop, there will be no ripples.

Cultural Capitality of Barcelona: Luis Bonet, University of Barcelona

City – built, relational, imagined.
Internet presence does not guarantee sufficient revenue.
(1) Cultural tissue – leadership, creativity, live performances, education
(2) Cultural supply – books, goods, events
(3) Urban space and infrastructure

Light Years: Eugenia Balcells, Visual Artist

We are in the beginning of a new Rennaissance. Spirituality, physics, medicine – all the ways of knowing will be connected. We all have to dance the dance.
2015 – International Year of Light
Each element in the Periodic Table has a light signature.
The unity of 100+ elements defines all reality, and we don’t know their names! We know the names of obscure kings and queens but not our components. We are in the dance of these elements.
Mexico – gold, copper, silver: colours projected onto stage; modern dance.
Aluminum bars of different length, painted; musical instrument.
Discs in globe with different light projections.
Cousin is head of an astronomy observatory in Canary Island.
Art + astronomy, chemistry = great combination!
We need to see more, better and wiser in this day and age.
My work is a bird flying, how to show it by talking?
There is a pleasure in knowing for the sake of knowing.
NASA has taped the sounds of the universe.
I am lucky, I also find things by chance.
“One spectrum is worth a thousand pictures.” – astronomy (cosmic insights)
Rig Veda – creation hymn.
(Tears in her eyes and kisses to heaven as sound finally works on her video!)
Poem – Periodic table. Eric Jou?
1. Homage to the Elements
2. Wheels of Light: Coloured elements with power – blue water, green grass.
3. Marble.
4. Eight rotating rainsticks.
5. Exhibit – living room objects painted in silver and floated (like space). Dining room table projections – hands of different people – all of humankind is invited.
We have to be more and more thankful to water, it gives life and purifies.
Q: How do you compose?
A: How creativity works is complex. Non-directional. You have to be there to be there. You have to be ready to receive. Active-passive. You have to be in it and with it. You need courage for the hard times. Gifts are tested hard. It is a question of faith. Faith, intuition, experience and key elements of creativity. You are not always ready to see what you can see. Seeing is life. Artists have to keep working on their seeing. Be healthy, open, free, connected. Not just a mental process you can dissect, in schemes.
Schools will change and are going teach us the tools which have not been taught before.
Utopy is necessary as a laboratory. You have to dream the garden before you create it.

Science and Art of Gaudi: Daniel Giralt-Miracle, University of Barcelona

‘Gaudi’ means a whale of a time!
Incredible phenomenon. All his work is concentrated in Barcelona.
Not much work exposure to Frank Lloyd-Wright. Gaudi was like a recluse. Directed his work personally.
Huge appreciation over the last 40 years. Biggest tourist attraction of Barcelona.
Received great recognition from Japan, France, US, etc. UNESCO Heritage Sites.
Parks: garden city.
3.2M visitors to Sagrada Familia museum in 2014.
His buildings are like a spiritual opera.
He had great fun with door handles, chimneys: lights, colours, shapes. Didn’t see them as auxiliaries.
Four-armed cross at the pinnacle of the buildings – four cardinal points plus Christian cross.
Architecture requires protection like hat for men and women.
Gaudi is closer to Expressionism, Surrealism. Works with ceramic in novel ways.
Inside: lighter tiles at the bottom, darker ones at the top. Blurry at the bottom as if you are under water.
No regularity in size of windows, rooms – everything is a game. ‘Only a snake could live there!’
Worked with undulating wavy surfaces; paraboloid, hyperboloid. Geometrist, mathematist.
Gaudi does not make you mad completely.
Huge courtyards for ventilation + light.
Sagrada Familia: original documents burnt in a fire during the Civil War.
7.5: magical modulus figure for H W D.
Gaudi builds arches as trees/branches and not columns/posts. No need of buttressing.
Celestial, cosmic effect. Full representation of divinity.
Tourism = pilgrimage.
Gaudi transformed morphology of nature into architecture. Nature is my master.
Leaf as roof, tree trunks as column bases, knot on columns, seashells as chimneys, orchard as row of columns. Fish scales on roof. Bones as columns. Onion as rooftop.
“I am a geometrist.” Chains, strings – inverted: ceilings.
Sinusoids, conoids, helicoidals.
Gaudi is a man of science, research and art.

RRR: Xavier Castener, University of Lausanne

How to integrate importance of innovation across departments
Need to analyse imagination more. Chimeras – desired states which do not exist.
Drivers of innovation (motivation): values, needs, problems, trends, desires.
The innovation process: creative chaos followed by selection of useful/generative processes.
Innovators will fail early on, but society needs more people to experiment more.
Seducing an audience: appeal to personal experiences and common desires; energy, fun, humour; struggled and then succeeded

Future of Mobile: @GuillemCrosas, Pangea

Virtual reality – need glasses to see the overlay; Augment Reality: no need of additional glasses
Only 15 years ago, we were in the era of 56K Internet and Nokia featurephones. No social media, YouTube.
In 5 years – widespread IoT, Google Glass, smartwatches, beacon, AR, hi-tech toys.
Tech-enabled narrative: use a range of techs to increase trans-media actions
Case studies: kids creating animated characters on their own (Educa Anima Monstres). Our core competence – 3D modeling, design, campaigns. More than 150 apps developed so far.

Laura Larroya, Retail CIO, Grupo Damm

Damm = Estrella + Damm + Tagus + Turia + Victoria + Keler + Xibeca.
Different brands for different regions.
Also logistics, soda, water, IT services
“From the land to the table.” USP: best Mediterranean beer. Best raw materials, 100% natural ingredients.
Damm = quality, Barcelona, culture (music festivals).
Also brews Daura, gluten-free beer. Inedit: double-flavoured beer.

Jordi Serrano @JSerranoP Founder, Future4Work

Digital transformations for brewers
“It’s a Digital World.” #IoT will transform the #beer industry
There is an innovation explosion – keep an eye on Asia.
If you don’t innovate, you will be obsolete. Even younger companies are dying because they don’t innovate well enough.
Ref: MIT CapGemini map of digital transformation (2011)

Top 6 creativity tips: get up, get out, get real, get back, get lost, get high!
Awesome breaktime chatter: how to manage creative businesses? Where does creativity end and business begin? How to manage melodrama?

The sense of the senses (gastronomy): Judy Auge, Alicia Foundation

Chefs and scientists working together on food-tech and nutrition, eg. for those with allergies and food disorders. Knowledge bridges.
21st century nutrition challenges & opportunities: sustainability, food heritage, culinary tourism.
Bus Alicia – traveling bus to educate people.
Shrew, bearded vulture, bear have different needs.
At current consumption growth rates, we will end up eating insects in 100 years!
Food pyramid: (i) foods (ii) consumption mode, eg. with family or in front of a screen – social or alone (iii) physical activity – daily/periodic (iv) cooking – natural, steamed, fried

Science + Chefs: Jaume Biarnes, Chef, Fundacio Alicia

Palliative care – providing food with dignity and aesthetic value for seniors in their last few years. Families of patients feel impotent – give them the recipes and insights for good cooking, helps overcome depression (instead of eating drab food all the time).
At 18 we feel eternal. When you are old there is no more sex, drugs and rock&roll – so at least eat well!
Low budget does not mean low quality or aesthetics of food.
Fat is good for you – but only once a month!
Focus on your food (try eating popcorn after the movie – you eat less, because you are distracted during the movie!)
If you cannot compete on price, offer quality or something uniqye.
A good chef interprets the recipe like a musician.
Q: Do you work with other countries also? A: Set up your own Alicia in your own country.
Q: Are you working on alternative proteins, meat clones, insect proteins?

Marc Rocas @MarcRocas, Kedia: Sonar Festival this year married two sets of twins!

Catalan Cuisine: Paco (Francesc Sole Parellada), Restaurant 7 Portes

Growth of restaurants, books. Sofregit, picada, romesco. Mayonnaise – from Maio island.
Put your landscape into the pot.
Germanic discipline in sausages v/s Mediterranean complexity/confusion: ungovernable! Also in cheese.
There are two types of paella: for tourists, for locals!
Frontier effect on Spanish food – French influence.
Innovation in food also takes place in tableware, sidedishes, shape (Valentine’s Day – egg-shaped sunny side up!)
“I don’t know about the future of #Catalan cooking but I am worried – disappearance of small restaurants, unique traditional dishes, even grandmom recipes”

Creativity in Culinary Oil: Carles Tejedor

‘The global business of culinary oil’ (portal)
Fusion innovation (blended oils): olive + sesame
To really understand olive oil, I had to understand all oils
Uses of oils: culinary, automotive, medical. Cooking: frying, dressing, sauté, baking, marinades.
Keep your eyes open, you will see opportunity everywhere.
Respect all the flavours you have in your life.

Day Six: Mantautas Krukauskas @covarnis leads as usual with a terrific group music jam with – paper! Flap, tear, crumple, wave!
Meeting in co-working space in University of Barcelona.
Juame’s recap:
Product, price, place, promotion -> Experience, exchange, everywhere, evangelisation

Case study & management lessons: El Bulli and chef Ferran Adrian (Laurent Simon, Patrick Cohendet),,1969713,00.html

Art + science + community collaboration. Customer = participation. Creator + manager of a creative organisation.
Innovations – spherification, caramelisation, use of liquid nitrogen (eg. to make cocktails)
Crocant Gaudi, Raviolis Lewinsky
Excess of creativity? 42 chefs for 35 diners.
Creative slack – mix of exploration and exploitation. Research for 6 months, restaurant for 6 months. No lunch, only dinner. Learn from customers, waiters, chefs, scientists.
Diversification – catering, books, conferences, online (Bullipedia).
Lessons for the organisation – balance middleground, underground, higher ground. KM = middle ground; connective tissue for best + next practices.
Blend exploration + exploitation of knowledge (should mutually fuel each other, manage their tension). Need communities of employees, customers, partners, others; also taxonomy, codebook, ambidexterity.
Performance is about go/no go. Ideation is about why/why not.
Types of knowledge flows in an organisation: intense, loose, community-centric.
New ecosystems of knowledge: transversal work, self-directed learning, social connectivity, sell product -> provide experience
Brilliant cohesive synthesis by Patrick Cohendet and Laurent Simon – connecting KM, innovation, ideas, creativity, management!

Open Discussion, Team Project Presentations

Don’t forget that technology and context change faster than people do
Organisational challenges: (i) too many/unproductive meetings (ii) the new normal – inter-generational tensions, complexity, chaos
Post-Its were a pre-cursor of Twitter; proverbs were a pre-cursor of Post-Its!
Business challenge: how to make payment plans convenient + deliver savings to customers + make money for the company
Universities have become more of a qualification system than an education system. Need an ‘Institute for Lifelong Learning!’
Need more crossroads of artists, researchers, entrepreneurs
Art and business don’t always mix well; you may lose a bit of one or the other or both.

Projects: Bizarre Bazaar. Creators’ Habitat. Human Dynamo (bike powered mixi – on carrier). Everyone says “Close your eyes,” next group says “Open your eyes!”
Spur creative intensity.
4 Rs – add Remix (to review, reflect, recreate)!

Xavi Luznao, musician

Spectacular one-man pipe+wind instrument music session by Xavi Luzano wraps up Barcelona Creative week!
Music = physics + creativity.
If you are a flautist, you see instruments everywhere!
Pipe, hose, bicycle handle, broom (your own!), chair, ladder, nose flute, tap, pasta, prefab brick, water gun, grandpa’s crutches, grandma’s wheelchair, barricade, conical divider, microphone handle.
Message: eat vegetables, aliens exist!

Closing ceremony

Francesc Sole Parellada:
“Later in life, you will remember not your successes or failures – but what you did not do.”
The quality of students/participants is also important for the success of a programme!

Tour: Design Museum (Musseu del Disseny)
GREC Festival: spectacular outdoor concert by Kyle Eastwood!


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