Creative Bangkok 2014

Creative Bangkok 2014

by Madanmohan Rao
Editor, The KM Chronicles
Bangkok; Oct 12-17, 2014

Logging in now from the Creative Bangkok 2014 conference, #Bangkok! (#CreaBkk)

Looking forward to a terrific week ahead at the #Creative #Bangkok conference! #CreaBkk
Siriwan Ratanakam, VP Bangkok University, welcomes all to the ‘Panda Bear Lounge!’
“Diversity is the mother of creativity!” – a good representation here at #CreaBkk
Francis Gosselin asks all participants to describe themselves in 140 characters (one tweet!)
Good mix of consultants, educators, scholars, artistic director, bankers, techies, designers, authors, KM practitioners at #CreaBkk
Speakers this week from #NASA, Cirque du Soleil, #Shanghai Disneyland, #HongKong School of Design, #Dupont and many more!
Francis shares global realtime knowledge sharing capabilities of #Twitter, #hashtags during conferences
Francis: Nexalogy Environics helps build a semantic map of concepts and topics during a conversation/conference (#BigData + tweets)
Nick Walter gives demo of OnePulse (realtime customer engagement measurement tool)
Alex Suesserott: SharpCloud is a visual communication enterprise software tool; non-linear, shows context
Francis shows how Google Docs can be used to collectively share notes of all participants at a conference
Side display of live tweets – on LiveWall

I. Dr. Karndee Leopairote (Thammasat University, Future Innovative Thailand Institute) – “The Creative Economy in Thailand”

I was a policy advisor in the creative economy. Growth of creative industries contributes to a country’s GDP growth
11th National Economic and Social Development Plan of Thailand includes creative economy
Creativity is part of human development, it is not just about ‘artists. Office of Knowledge Management & Development, Creative Entrepreneurship
Creativity is the root of entrepreneurship. Need to enhance expertise with creativity
Thailand 2020: Design thinking + Social innovation + Inclusive/sustainable Development + Policy Design Lab (bottom up)
Policy Design Lab requires Responsive Government to ensure Sustainable Economy with Innovative Learning
Thailand2020 components:: Local2Global2020, Green Mass Transit, Urban Regeneration, Urban Creative District
Bangkok is planned for 5+ million people but actually has 12+ million people!
Challenge: “Smart Streets” – balance the needs/rights/benefits of street vendors with need for more public space
Nang Leng Creative District – in centre of Bangkok. Use local resources to develop networks, skills and knowledge
Progress will come via change agents, caring and sharing among the community. eg. Ma:D – co-working space for social enterprise; @hubbathailand at Ekkamai
Bangkok = Beautiful chaos!
Arts create livable places, boost quality of life, boost human productivity

II. Fredrik Härén: “The Service Industry: The Most Creative Industry”
Police are very creative – they have to be ahead of criminals, who think outside of the law, not just outside the box!
Every industry regards itself as creative – except a Swedish nuclear power plant!
My survey: Is creativity part of your job? (98%) Are you creative? (45%) Does your company develop your creativity? (2%)
Citizen’s creative confidence is high in India, China, Thailand – but lower in Singapore, Japan
Americans are so full of creative confidence that they claim they invented things they did not, eg. cars!
Creativity is relative – depends on how much exposure you have had to other countries, cultures
Idea = P (K+I), i.e. how people combine new information with their knowledge
Haren shows beautiful pic of Iceland powerlines shaped like human scultptures – why ruin a beautiful landscape?
RT @aliceikz The black bible by @fredrikharen @creabkk #creabkk #Business #theideabook
Haren’s new book has alternate pages blank (book + notebook). Big market because it is bought by stationery budget!
“A man without imagination is a man without wings.” – Mohammed Ali
Francis Gosselin @monsieurgustave “One percent of people in Iceland bought my book. That’s more than Harry Potter.” – @fredrikharen #creabkk
Keep an eye on #Google – it is buying robotics companies! Keep an eye on the robotification of machines, not just #IoT
RT Francis Gosselin @monsieurgustave As per @fredrikharen, I googled “Robots 2014″. This is the first result I obtained. Wow. >
A company which made only nails for 300 years once asked me to talk about innovation!
What changed the nail industry was the rise of Black&Decker nail gun – B2B model (marketing, supply-chain)
Disruption – we didn’t go from book to ebook, but book to Facebook
Good customer service is giving customers more than what they wanted, what they really needed based on context
Service industry is more creative than ad agency! Bartender must respond/improvise on the spot, doesn’t have two weeks to decide
Hilarious example: Swedish government has divorce forms online – ending with “Please come back soon!”
Provocative question: why do companies use 1 and l in their codes? Remove them to reduce customer confusion!
External capital: Haren shows terrific example of customer creativity: readers who took part in a creative competition for best images using his book
Swedish Post Office was disrupted by digital media, hired outside HR manager, reduced 2-day conference on creativity to 1 day of networking
Haren’s new book is about having a global mindset. Think human, act humane
Haren jokes that Swedish food is famous for bad bland Ikea meatballs – yet wins cooking competitions! eg. lingonberry wasabi
Haren shows brilliant photo of Berlin Wall coming down – from East German side!
Haren: The West has things set in stone, hard to innovate; Asia is the best place in the world to be for creativity
The western world has no clue what’s happening here.
RT @Aveek Sen Following the process too closely can lead to catastrophic outputs. @fredrikharen is on a roll! #creabkk
Thanks to @fredrikharen as usual for a terrific inspiring and humourous talk on creativity!

Post-lunch sessions are in the Tourism Tower – in a lecture room designed like an airplane! Business class is first come, first served!

III. Kamonsak Reungjarearnrung, Bumrungrad International Hospital: “Changing the Hospital Patient Experience”
And food!! Thai healthcare is one-tenth of US cost, with much better hospitality!
We have referrals offices in 16 countries. Cultural sensitivity is key for success
KM: guidebook; staff suggestion and innovation program; on-the-spot reward program.
Healthcare relationship is about respect and understanding, not necessarily on friendship and agreeing on everything

IV. Alexandra Lederer, Australia/France: “SOS Innovation – Connecting Innovators”
Lederer is with Genea (World-leading Fertility), formerly KM at Amadeus
Session allotment: Think, Play, Learn, Chat – exercise to help networking.
Conference metrics: Return on Investment, Return on Attention, Return on Energy!
Networking Quadrant 1: 2X2 map of don’t/know who you don’t/know. Identify unconscious networking gaps
Networking Quadrants 2: Knowledge/personal branding quadrant. They don’t/know that you don’t/know.
Hidden gem, Established expertise, They won’t bother you, They bother you for nothing
Danone’s networking technique: Message in a Bottle. (i) Send out a message for help (ii) Others check: “I share the same issue” or “I can help”
Message in a Bottle (2): (i) Enter the areas where you can help (ii) Others check: “Yes I can help here also” or “I am interested”
“Message in a Bottle” can be conducted before the event (online; match 3 needs/offerings of delegates), or during (paper/Post-Its), or both
Good way to connect seekers and solvers. Visual display of results afterwards: colour codes for each and combinations of both. Use case: creating a research community by attendees of KM Australia conference.

WOW, three amazing sessions on creativity now being conducted by – Thai, Australian and French chefs!

V. Dr. Helen Paige (The Paige Group) – “Food of Thought”
Arthur Shelley @Metaphorage Helen Paige introduces food preparation as creative learning experience. Another cool #learnjngenviron #creabkk
Learnings from food industry disciplines for creativity: Focus, Leverage, Engagement, Accountability
Five Innovator Skills: Association, Questioning, Observing, Experimenting, Networking
Chef Duangporn Songvisava (Bo.Lan Restaurant) – “Innovation and Creativity in Thailand’s Culinary Landscape”
Thai cuisine has changed a lot due to urban lifestyle, industry packaging, domestic production, Western influence, media
Good tip: Bo.Lan didn’t use the words “authentic, traditional or Royal” – we called it “essentially” Thai cuisine!
RT Francis Gosselin @monsieurgustave Though it turned out to be one of the city’s best restaurants, the idea of @Bolan_Thai was first met with skepticism. #innovation
Principle: understand the past but be creative and reinterpret it for today’s societies
“If tom yam soup is too spicy for you, try some other soup!”
Chef Willy Daurade and Chris Meunier (Le Cordon Bleu Dusit Culinary School) – “Creative Effervescence – Deconstruction of a Moscato Rose Wine (Molecular Gastronomy)”
Making desert from Moscato sparkling wine: amazing display of cooking and freezing desserts with liquid nitrogen! Audience enjoys yummy dessert with French wines!
“Food is about mood, not just nutrition or filling yourself up”
Joseph Boroski (NYC bartender – @SipSlowly) – “Creative Mixology” – drink better, don’t just drink more. I have created 100s of cocktail menus in dozens of countries
RT Nick Walter @NickWalter23 Another great session ahead on mixology with @carsonkquinn & @SipSlowly at this amazing facility
We don’t sell drinks or food, we sell optimal unique guest experience – whether cocktails or mocktails
Localised flavours – hibiscus (used in tea). Audience sips away at exotic cocktails (names secret, not revealed by bartender!)
A good bartender even designs good bartops!
6 cocktails prepared: MangoSteen Star, Homme Bang It, Beautiful Chaos, Bloody Bangkok, Starry Delight, Naughty by Nature!
Day One of Creative Bangkok 2014 wraps up, terrific multi-displinary learnings on how to be creative! That’s the spirit… ;-)
Evaluation of event: Review (key quotes), Reflect (connect new and past learnings), Reapply, Recreate; Refresh, Relax!

DAY TWO kicks off with Kreingkrai Kanjanapokin, Co-CEO of Index Creative Village
I. Prof. Patrick Cohendet, (Mosaic HEC Montreal): “The History and Fundamental Notions of Creativity”
Creativity is a way of expression for citizens of the world
Creativity was originally seen as a result of divine inspiration.
Graham Wallas: preparation, incubation, intimation, illumination, verification
JP Guilford: Convergent thinking, divergent thinking. Henri Bergson: creativity as engine of evolution (core of human species)
Mihaly C: States of mind: arousal, flow, control, relaxation, boredom, apathy, worry, anxiety
(in a matrix of Challenge v/s Skill level)
Schumpeter (economist!): Creative destruction (by entrepreneurs) describes the process of transformation that accompanies radical innovation. Creativity is not a free lunch – it destroys something that came before
Teresa Amabile – creativity in management. Components: expertise, motivation, creative thinking skills. Motivation: extrinsic, intrinsic.
Arthur Koestler: Bisociation – imagination and creativity in humour, science and the arts. Blending from two or more frameworks of thought, often unrelated
Discovery (scientist – neutral, emotionally detached; Archimedes), Art (artist – empathy, sympathy; Romeo & Juliet), Humour (jester – aggressiveness)
Creativity is now seen as cooperative activity, not just lone genius
Creative economy – at crossroads of science, art, culture, business, tech. IC for jobs, income, exports, with diversity, social inclusion and development
Evolution of economy: agri, industrial, info (1970s, eg. control info about quality), knowledge-based (1990s – core competence), creative society. Productive efficiency + creativity
Edmund Phelps (2013): Mass Flourshing: How grassroots innovation created jobs, challenge and change
Democratisation of ideas, it is just scientists who can have ideas and influence society
Advice to managers: focus on process/product + information + knowledge + ideas
Ideas are at the core of the modern economy. Creativity economy principles – diversity, collectiveness, values from ideas
Not invented here -> Proudly found elsewhere.
Researchers – > Ideators + diverse communities (Innocentive).
Internal capabilities -> External networks, diversity.
Q: Don’t forget role of your body in creativity! How to be creative when tired? A: Archimedes, Newton – role of body when ideas came
Q: Don’t forget role of inspiration!
IDEO is famous for democracy and flow of ideas, CEO and janitor can exchange ideas about mobile phone design!

II: Madanmohan Rao (me!), KM Chronicles, World of Proverbs project, Jazzuality
“Jazz and Creativity!”
Context: spurring creativity through proverbs, quotes, photos and jazz!
#Proverbs for #startups – via @YourStory #creaBKK
#Creativity from music festivals: via @YourStory #creaBKK
Folk-fusion and inspiration: Kutle Khan at TechSparks 2013!

III. Justin Farren (Ubisoft): “Collaborate to Create: How Ubisoft Singapore Studio Fostered Innovation” (No.3 independent game developer in the world)
Hah hah! – MC Francis Gosselin at #CreaBKK “Our next speaker is American. Nobody is perfect!”
@jfarren is a producer for @ubisoft, working in a studio of 300 people with 32 nationalities “We make assassin’s games and have 1000 ways of stabbing people in the neck. But we’re really trying to teach history” – @jfarren
Develop ideas from your studio and from your fans – create an ecosystem of cross-collaboration
Be brave and be open to challenges. Leverage new technology (eg. Just Dance, Just Dance Now). Now smartphones take gaming everywhere
In Southeast Asia, parents don’t see gaming as a good career avenue for their kids, so we add games with history value
Ubisoft has got good support from the Singapore government (desire to see Singapore on the world map)
Future: less silos between devices needed. Smaller iteration cycles, transferring learnings from other games and even other industries
Q: Gamification in the corporate/management sector – what are the opportunities here as costs come down?
Q: How to do creativity online across multiple time zones? How to preserve secrecy in distributed environments, and with open innovation?
Q: Alice Ikz N.Rugero @aliceikz
What makes engaging games? Collaboration, interactions,diversity, values, creativity @jfarren @Ubisoft #creabkk

Discussion Time:
Francis Gosselin: Many companies are ‘broken’ but (i) can’t get new ideas (ii) are not open to new ideas (iii) don’t act on new ideas
If you are a knowledge holder, please become a knowledge broker/giver
Francis Gosselin @monsieurgustave Bridging the service gap: Thai hospitality and the knowledge economy
Francis Gosselin: Emerging concepts at #creabkk: 1) Beautiful chaos, 2) minding your steps, 3) hospitality, 4) knowledge management and 5) experience
Q: What next after the creative economy? Patrick: Experience economy
Patrick: Organisations are communities/collectives of communities; connections are key.
Challenge in creative economy: opening boundaries to new pathways/doors to external knowledge. Culture change needed to open and pivot
Market driven creativity calls for community engagement strategy with the ecosystem

IV. Dr. Arthur Shelley @Metaphorage (Organizational Zoo): “Creative Metaphor Interactions to Understand the Behaviour of Innovation”
Workspaces are behaviourial zoos (metaphorically). Culture is an outcome of the behaviourial interactions in your environment
Context changes the ‘animal’ roles, not permanent stereotypes. Different cultures via animals differently, eg. owls, camels, pigs
Ideating over drinks at a bar is a good idea on Friday evening – but necessarily on Monday morning!
Bees are passive in some situations, cooperative in others, aggressive at other times.
Two passes in this creative exercise: (i) Fast [less than 30 seconds!] and intuitive, individual (ii) Rationalise, reflect, share with others
Categories of individual behaviours in an organisation: Core (expected), Accepted (Desired), Tolerated, Rejected
Workshop: Teams of size 3-5 choose 20 behaviours (from zoo cards) in the above four categories for their creative teams (convergent + divergent types)
How would the behaviours/energy in this room change if the fire alarm went off?
Ways of using behaviour profile cards: (i) what behaviours do I have – assessment by self/others (ii) what behaviours do I want to build
Behavioural composition varies with team/function/department as well, eg. sales is more aggressive!
Workshop discussion: choice of creative behaviours varies with organisation, eg. NASA /vs MNC v/s SocEnt

V. Brigitte Carbonneau (Cirque du Soleil, Montreal): “Adapting Creativity to reach out of your Comfort Zone”
Brigitte (b_carbonneau) has been manager of Cirque for 21 years out of its 30 years. Currently strategic business director
Cirque founded by fire-eater and visionary Guy Laliberte in 1984 in Quebec. 5K employees today, 1.3K artists. 200 creators around the world. Performances in 350 cities, 25 languages
Jawdropping video of history of Cirque du Soleil! Humans can do this?!?! :-)
Creativity: when the athlete becomes an artist. Cutting edge physical fitness combined with world-class artistry
Video: Cirque athletes narrate their challenges in coming out of their shells and learning music, dance, art in teams + overcoming culture/language barriers
Want to join Cirque? Go to their website and send them a tape of what you can do! It takes 4-12 months to train a new athlete to perform in Cirque
Cirque recently had a meeting to re-assess strategy, values, mission, diversification, competitive positioning, eg. corporate events
Managers need to keep leveraging creativity in effective and innovative ways. Need adaptability, curiosity, courage, openness, stimulation, transformational leadership, eg. one of our scenes in Las Vegas was a ‘vertical’ scene!
Brigitte admits that a challenge they faced once was during their first performance in Holland; culture, brand assumptions were different
Failing in one city (not enough ticket sales) is not a deterrent to come back to the city later, takes courage
Sometimes decisions are tough – we had to fire hundreds of employees, some who had worked for decades
Brigitte gives out ‘red noses’ to the audience; standing ovation for a spectacular idea sharing!

VI. Chaipranin Visudhipol (TBWA): Creativity in Advertising
TBWA is the ad agency of Apple, James Bond, Cirque du Soleil. Chaipranin shows off his red shoelaces!
Creativity is something different from your average daily boring life. Better, newer in some way.
Contradiction: Everybody wants to change the world, but few want to change themselves!
Change is difficult because people are fearful of failure, doubtful of success, want to stay in their comfort zone
Children are more creative and more willing to push the boundaries than adults are.
Don’t give your future away to stay in the rat race today.
#Creativity is not just a skill but an attitude – a rebellious desire to be different. A character, personality, passion
Thinking out of the box is difficult when you can’t even see the box you are stuck in
Everybody today is a photographer, writer, broadcaster thanks to technology
Ahead of his time: Andy Warhol: In the future everybody in the world will be famous for 15 minutes.
Shift: In Thailand today, everybody wants to talk, no one wants to listen to authority/media
Social media today – not just selfie but self-paparazzi!
We are now in a fragmented space today – communities and micro-communities. Need new insights to target them. Demographics + psychographics
Speed to check, share, shock is the new currency today
“In case of fire, exit building before tweeting about it!”
Cover story of Time magazine has reduced from 4,500 words to 2,800 words
Ad pitches: Value (my plant, who I am), Image (my world, what I feel), Product (myself, what the product does)
“We can’t operate in set conventions and expect breakthrough results” – Jean- Marie Dru
Interpretations of maple leaf: food for a worm, burden for a gardener, flag for Canada, underwear for Adam!
The three questions of #disruption: Why, What if, Why not
BodyShop understood the conventions of shampoo ads – and came up with the unconventional pitch of ‘green eco shampoo’

Workshop time – group creativity in creating 360-degree ActCatcher video ads to promote Creative Bangkok 2015!
Spectacular performance of SiamNiramit wraps up Day Two of #CreaBKK – looking forward to Day Three already!
Reflections on #SiamNiramit: outstanding features – pool on stage, elephant walk amid the audience, lasers to catch violators who took photos!


Day Three of #CreaBKK kicks off! MC Francis Gosselin: “Let us begin the day with a break!”
Luckana Kunavichayanont, Director of Bangkok Art and Cultural Centre (opened in 2009): learning + inspiration centre
15-year campaign focused on awareness, getting space, inviting donors to contribute paintings
BACC now has annual festivals for music, cinema, literature, theatre, design.
Peer projects: Trans-Cool Tokyo. Scary: Ghost Movie Festival! Expression: Media Kitchen. Community building: Networkshop!

I. Duangrit Bunnag (architect): “The Language of Creativity”
Creativity doesn’t always arrive when you want it, how to spur it? How to create creativity?
Beautiful photos of new designer hotels, condos, office towers in Southeast Asia! (one was a renovated prison) Good ‘fractal’ transitions between slides also.
The past and the future are shaped by us, keep yourself open for the power of possibility
Deadlines are not constraints. They are context
Creativity is not just ‘think differently.’ Apple was challenger, now a big incumbent.
First step: create possibility (space/openness/context/language) for creativity. Flip your perspective or the frame.
Example: robot design – with three legs! (instead of the usual two or four)
We are all naturally creative but blocks/barriers build up as we grow. Life is full of possibility and creativity as kids (more creative confidence), but formal strict education stifles/shrinks it
RT Arthur Shelley @Metaphorage @DuangritBunnag Remember back to your childhood if you want to see yourself as creative, then remove your learnt limitations
Nodal point exercise: pattern matching and prediction is a key part of creativity (Pattern Book Pattern Methodology)
Good creativity can also be good money!

New word I learned today – ‘upcycling’ (making new useful things from old used materials) BACC EcoShop

II. Anuvat Chalermchai (COTTO and SCG – cement group, ceramics, tiles): “Creativity at COTTO”
Anuvat shows Top Ten global brands by value (InterBrand) – most are tech companies or platforms, in B2C space: Apple, Google, CocaCola, IBM, Microsoft, GE, Samsung, Toyota, McDonald’s, Mercedes. Exceptions – CocaCola, McDonald’s.
Brands no longer in the Top Ten – Nokia. Disappearing/diminishing brands in the fast-moving mobile industry: O2, Blackberry
1997 economic crisis almost made us bankrupt!
Our design principles: innovation, integrity, hassle-free, co-creation. We publish an annual Product Trends book
External partners – Piero Lissoni, minimalist designer (Italy), others from Japan. We take part in international expos for marketing/research. Projects executed in Thailand, Italy. Creativity can and should be applied to toilet design as well!

III. Eggarat Wongcharit (Craft Factor): “Thai Craftology: DNA of Thai Design”
Educated in Bangkok, Milan, New York. Now I dig into my own roots: You can’t deny who you are!
I liked living abroad but I need to eat rice also! You are what you eat.
Eggarat shows panoramic map of multicultural food crossover – Southeast Asia, South Asia
Thailand’s influences – India (Hinduism, Buddhism), China (trade). Recent: West, Japan/Korea
Thai design sensitivities: fun/playful, sensual, organic, craftsmanship. Seen in spirits, shapes and even aromas. Also serenity (from Buddha images), feminity (from lovely Thai women!)
Eggarat shows superb examples of translating sarong design into lounge chairs, basil leaf membranes into metal frames
Mapping patterns across categories: white membrane on tangerine -> vase design! Massage beads -> chair backs for taxi drivers. Traditional + modern blends: bamboo/cane furniture along with leather, metal
My Q: How to map/transfer patterns across categories? A: Visualisation, tweaking, prototyping

IV. Amornrat Pratoomma (P-PAC): “Is creativity an inborn talent?”
P-PAC has dermato-glyphics technology which scans your fingerprints and tells you what kind of a creative or logical person you are!
Imaginative = having ideas; creative = converting ideas into production
We have to know more about our brain and learn how to use it more effectively
There are some sounds you cannot produce till you ‘hear’ them, which is why foreigners find it tough to learn Chinese, Thai
Fingers have ridges, palms have furrows. Fingerprints get formed after 24 weeks of childbirth.
Even identical twins have different fingerprints. Look for core (spiral centre) and deltas (convergence/divergence)
Dermato-glyphics reveals your spiritual nature, work habits, innate intelligence, learning style, sensitivity of learning
YAY, TRUE! What my P=PAC fingerprint scan shows about me: idealist, broadminded, creative, different!

V. Prof. Cees DeBont (HongKong Polytechnic University – School of Design): “The Art of Design Thinking”
Design makes a strong statement. Elements: art, architecture, engineering, social science, business.
Changes in the field of design: context (knowledge intensity), purpose (social innovation), nature (designer as facilitator)
Other fields are now borrowing from design – the field is giving as much as it has absorbed
Link: Zaha Hadid’s Innovation Tower at Hong Kong Polytechnic University
Design = creating new ways for people to interact with social and physical environments. Design is about interaction to bring some form of emotion.
Design evolution is driven by economy (creative industries), society (ageing, urbanisation, pollution), tech (energy, IoT), globalisation
Contributions to design thinking that have been made by key thought leaders: Design for Society, UX, Human-Centred Design, Frame-Creation, Design-Driven Innovation
Cees Dorst used design to tackle perceived ‘problem’ of teenage partiers in King’s Cross, Sydney: changed frame to ‘festival’
Eindhoven citizens complained about management of marathon. Changed frame to ‘promotion’ instead of ‘sports’
You contribute to the world by making meaningful things, not just new things
3 types of innovation: Disruptive innovation (led by tech), Design driven innovation, Market driven innovation (incremental). Based on matrix – tech plotted against meaning
IDEO approach: Experience innovation informed by tech (feasibility), business (viability), people (desirability)
#Stanford d-School #design thinking framework: empathise, define, ideate, prototype, test; repeat
Empathise (love), define (PoV), ideate, prototype (build to learn, not build to last), test (show); repeat
Workshop: how to come up with a new frame for ‘birthday gift,’ eg. not giving a material item but an experience. Frames help you break out of linear incremental innovations

Looking forward to reviewing the book by Aaron Palileo: “Connect, Disconnect: How to become a creative and innovative opportunity leader”
Breaktime – terrific showcase of contemporary art in Thailand at Bangkok Art and Culture Centre (BACC)!

VI. Pitupong Chaowakul (SuperMachine Studio): “Designing Creative Spaces”
Apple was more about reinventing than inventing. So more neck and finger strain today!
RT @socialtimbre They still invent. Just look at the number of patents that fuel technology. Not all of it is visible to regular consumers!
Pitupong shows hilarious pic of Wenger 16999 Swiss army knife which has 87 tools, weighs 0.9 kg!
Pitupong shows hilarious pic of ‘overpainted’ Thai bus – every square inch covered with colour, plates, lights!
Even children’s paintings off the Net have inspired us in our designs, eg. for fluorescent lamps
Pitupong shows examples of architectural renovation, eg. ancient hostel – redesign inspired by Toblerone chocolate!
Enhance corridors, notice boards (eg. ‘long alligator’). Digital spaces are great but enhance physical space as well!
Pitupong shows great examples of well designed ‘public furniture,’ eg. chairs in playgrounds, boardwalks.
Even ‘brutal concrete’ can be enhanced artistically (example: based on Escher’s staircase drawing)
Hear hear! Pitupong: Us designers and architects always wear black!
Pitupong jokes that the company has an authoritarian style of management driven by himself; no open brainstorming!

VII. Aaron Palileo (Bootleg Innovation Design): “Innovative Insighting and Ideating”
Many companies are stuck in ‘opportunity seizing.’ Our framework: seek-seize-squeeze for strategies
I also teach the ‘entrepreneurial poor’ at the bottom of the pyramid
Creativity = Differ + Deliver + Delight
Creativity is about being different – and being able to deliver. It should delight the senses, customers should shiver with delight!
A good source of creativity when I travel – supermarket design!
Good insights come from fanatics and apathetics.
Connect with markets, rebels. Disconnect from the traditional, from sane ideas.
Smaller, faster, lighter = incremental innovations. Rebels show you what is radical.
Avoid the boring normal people. Look at the other extreme also: apathetics.
Ask people not just what they want, but what they hate! You can get amazing details about what is annoying, missing, disappointing
Money remittance is a multi-billion dollar business in Philippines. Our client Villarica focused not just on faster-cheaper but customer complaints: rude employees, messy counters. We asked customers to draw what money meant to them, eg. sun, bridge (brighter future), family ties
Villarica’s new positioning: dream enabler (safe, sure, special). “Your dreams are within your reach”
Tip: get out of your own way! Think in new ways, use metaphors.
Put yourself through changes as well as routines – that will increase your ability to be creative. Deliberate change is possible
My Q: How do stay ahead of competition if they do the same? A: Keep long term focus on customer dreams, the tactics will morph

VIII. Jeff Hamilton (creo modo): “Rapid Visualisation of Ideas”
Specialist in mixed methodology for medical product design.
I ask people to draw their problems/ideas, most say they can’t draw, but it’s not about being a good artist. Everyone can draw well enough to visualise their ideas. Think in pictures & storyboards, fill out the characters.
Workshop: Draw what a good birthday should be about – draw fast! Nice lightening of mood; sharing on what a birthday is in different cultures.

Joncheray Jérémy @jeremyjoncheray: Bruno Munari: “The designer is an organiser with an aesthetic sense.”
Jeremy shows some amazing photos of food design (eg. arrays of delicious cakes), another whole world of design altogether!
RT Alice Ikz N.Rugero @aliceikz Jeremy: I love my work because it allows me to be close to people and help them to materialise their ideas and dreams
Nick Walter gives demo of OnePulse (realtime customer engagement measurement tool)
Nick shares a new word – ‘surveytainment’ – entertaining people through interesting survey questions and results!
Nick: online surveys and anonymous feedback (especially with negative comments) could work well in societies where face-to-face criticism is generally avoided (eg. some parts of Asia). Pulse can be used by companies to create and engage actual/potential customer panels in different countries (eg. how far would you travel to see Cirque du Soleil?).
Petch Osathanugrah, current owner of Bangkok University inherited it from his dad, is a musician, and composed a peace video in aftermath of Thai political conflicts!
Bangkok University cheerleading team has even beaten the US team in the ICU 2014 world championships!
Up tomorrow on Day Four: “Walkshop” in old city Bangkok by Daniel Fraser! (produced Thailand Tourism video – “Always Amazes”)
Vincent Ribiere shows video of elephant drawing an elephant with a brush held in its trunk!
Elephant Parade was founded by Marc & Mike Spits in 2006 to raise funds for wounded elephants

IX. Dr. Mechai Viravaidya (Mechai Viravaidya Foundation): “Condoms and Creativity”

Our foundation has four goals: reduce excess births; reduce death rate; reduce poverty; reduce ignorance. Key pitch: safe sex via condoms, reduce disease and unplanned pregnancies
In 1974, Thailand had 7 kids per family. Today: 1.2 kids per family
In 1974, Thailand had same population as Philippines; today: Thailand 65 million, Philippines 103 million
We helped reduce new AIDS infections by 90% from 1991-2013 (UNAIDS), saved 7.7 million lives (World Bank)
I. Creative media techniques used: (i) pill pitched as Family Welfare Vitamin (ii) harnessed midwifes, hairdressers, local shopkeepers, monks, festivals (iii) use local metaphors, eg spacing in coconut farms (iv) befriend military for their media channels (v) bring police on board: Cops and Rubbers!
II. Creative community techniques used: (i) gamification – competitions, awards (ii) visible prizes, eg. rides in airconditioned buses (iii) endorsement by local monks
III. Creative economic techniques used: (i) incentives for single women (ii) micro-credit for small families
IV. Creative educational techniques used: (i) get students to pressure parents to plan families (ii) teach students entrepreneurial skills (iii) create school enterprises, promote products in urban supermarkets, eg. school rice (iv) social entrepreneurship for wheelchair students, eg farming (v) empower students to get their parents out of poverty (vi) make schools the local community centres; prepare rural students for the world of tomorrow (vii) transform teachers: they should not bark like dogs but answer questions and spur ideas
V. Creative business techniques used: (i) restaurants: Condoms and Cabbages!
Generosity doesn’t last forever, make sure your enterprise is sustainable! Government eventually wants to take money, not make money
Don’t turn to West for aid. America tries to help everyone even though they don’t want it!
The last place to learn creativity is the university! Our creative gardener/designer only had 4 years of primary school
RT Francis Gosselin @monsieurgustave “Rich people are never creative” – @mechaiv
Key tips for social entrepreneurs: Think outside the box; Take ‘No’ as a question; Ensure sustainability. Also: use humour to make the message less scary and more acceptable!


Day Four kicks off with WalkShop of sights, sounds, smells, tastes, touch and faiths of Bangkok with Daniel Fraser!

I. Olivier Dombey @OlivierDombey (Digital Innovation Asia DIA): “Bloggers and citizen journalists in travel and tourism”
DIA is endorsed by ASEAN, UNWTO, MTCO; works on e-tourism, collaborative platforms, incubation of new ventures, blogger matchup, sustainable tourism
Success factors for online news: honesty, content, reputation
Olivier shows photo of tourist bag contents – lots of gadgest! Today’s traveller is wired. Social media affects/changes bookings
Bloggers are today’s storytellers, influencers. Free thinkers, multiple content skills. Can be effective brand advocates, ambassadors. Also need SEO, SMO.
Develop relationships with bloggers as a future knowledge resource.
Funnel of marketing phases: awareness, consideration, intent, purchase, visit, evaluate
Unethical bloggers: “Give me three free nights in the hotel, I will write a good review”
Good bloggers also engage in conversation, don’t just broadcast/blogcast
Use sites like to find listed bloggers in Asia.
Bloggers good for marketing, driving website referrals, also during crisis management. Engagement techniques: competitions for best blog. Finnair engages bloggers effectively.
Case study: Australia: New South Wales – “Unmapped” campaign, bloggers chosen around the world for a month of travel – destinations chosen via social media
Net promoter score = percentage of favourable promoters minus detractors. Look at metrics beyond just traffic
89% of journalists conduct research on blogs.
Bloggers offer you much more value than just a few posts.
Tips to engage bloggers: be honest, respectful, supportive, relevant, be clear in your goals
Ownership of content: usually by blogger, unless sponsor/brand pays for specific resident content/services
Q: Are sponsored bloggers sellouts? A: Readers know there is bias but understand the relationship

II. Philip Cornwel-Smith (British author in Bangkok @verybangkok): “Very Thai Thai: How Pop Became Heritage”
Started off as a travel journalist with TimeOut Amsterdam, Rough Guide, later with Bangkok Metro magazine and TimeOut Bangkok
Bangkok has a more vibrant fashion, music and food scene now. Stuff less covered – street art, which did not interest ‘modern’ Thais
My next edition of PhotoSparks will feature upcycled products and street art from Bangkok! @YourStoryCo
Another related book – “Bangkok Inside Out” (Daniel Ziv, Guy Sharett); “A Day”
A podcast of @verybangkok on @smilingalbino’s channel. Everything is everything :) >
At Thai Tattoo Festival, people with tattoos enact their passion/aggression, Angeline Jolie made tattoos more acceptable, including for women
Pad thai was invented in an era when Thai rulers did not want to use Chinese noodles, so used Vietnamese noodles instead!
Economic crash of 1997 made customers choose more local furniture, put Thai decorations over tutuk brandname
Cultural nuances: ‘Thai Thai’ means not quite Thai; Thai-ish
Cultural confusion: perception that Thai women’s dresses shouldn’t show shoulders (though they traditionally did) – Western attitude
Thai military tried to create a pseudo-youth movement called MoSo (moderate social movement), failed
Definitions of nationalism differ in French (how you are) and US (how you should be)
Return visitors to Thailand find the street culture more rewarding, they don’t come back to see monuments

RT HEC Mosaic @mosaichec Lucy Stojak (Mosaic – HEC Montreal): We are enthusiastic and proud to see how beautifully the creative summer school format is expanding in Asia!

Day Four wraps in Museum of Siam!
Day Five next: Creativity in Technology, with speakers from NASA, Dupont, Swatch, Creative Nexus, HEC Montreal!


I. Keith Than (Creative Nexus Group “Designing Innovation: Creative Strategies and Mental Tools”
Design is a mindset of improvement. Design -> Emotions -> Experiences -> Stories
Stories curate experiences. Startups and businesses need design for competitive advantage
Ideas add value. Design creates value. Good design = good business
Design experience for the customer even includes how to unpack the product
Design has become the management skill of the future. Creativity delivers innovation. Adopt ‘designerly’ ways of seeing
Service design is much more conceptual than product design
Keep an eye on the new high-speed train project connecting Beijing and Singapore. How to design train + travel experience?

II. Nadim Salhani @NadimXS (Mudman): “Creativity in a Donut World”
Lebanon/Thailand. Started work at 19. Left Lebanon during civil war, his brother was kidnapped
Entrepreneurship has become a lifestyle, because there is an entrepreneur in each one of us
Entrepreneurs in my life: my Thai-Lebanese daughter, my son, my wife
Greenhorn entrepreneurs: young, naive, impatient, will do anything (lie/cheat!) to get what she wants. They think they know everything. Many give up after mistakes, some move on.
My son is a game developer. Left big company (small salary), started a new gaming company. Makes money, takes time off, then starts over again. That is the new generation!
My wife: cunning, married me for money not love! He Chinese relatives researched me and said he has potential! She registered all the property in my name, all I have is my bike!
The primary characteristic of an entrepreneur of the future should be a deep sense of responsibility to humanity
Business should not be purely about profit or they will not be around for too long
During our Krabi resort project, we had to spoil our customers, employees and monkeys (nature!)
RT Arthur Shelley @Metaphorage @NadimXS telling personal stories to share insights on Entrepreneurial mindset. Engaging, entertaining. Optimal #learning #KM #edu
I worked for Starbucks (emotional brand) and then joined Mudman (Dunkin Donuts, Greyhound, Baskin Robbins, Au bon pain)
RT Francis Gosselin @monsieurgustave “How do you develop people within a context where you’re constantly told what to do?” – @NadimXS #americanfranchises
If you become too innovative you can hurt yourself – you also need to stay focused (strategy, management, people, efficiency)
Six positioning elements for success: target, need, competitive framework, benefit, reason why, brand character
Brand character: “If your brand is a person, what kind of person would it be?” eg. Dupont: scientist, 50 years old, rich! Dunkin Donuts: old woman, stays at home (Thailand)
Success tips for entrepreneurs: time management, lack of focus, self-motivation, finance
Focus: if you start something, finish it. Don’t just chase everything.
Don’t over-extend your finances. You need at least 20 stores of a chain to break even, do you have that much money?
Managing growth, attracting/retaining talent, continually developing innovative products and services
0.7% unemployment rate in Thailand – the world sees Asia’s potential, especially in Thailand. Thais want packages higher than expats!
Nadim jokes that he gets good teaching ratings at Bangkok University because he gives them free donuts!
Success comes from creating new things as well as rescuing/turning around old things and reinventing them
Krispy Kreme was seen as a competition for Dunkin Donuts – but also opened up the donut market, which helped us as well!

III. Naphunsakorn (Ronnie) Waiyawuththanapoom (IKI-SEA, Bangkok): “Open Innovation”
90% of corporate innovations fail, 90% of startups fail. Danone Essentis, Renault VelSatis, Google Buzz & Knol
Innovation failure costs Fortune 500 companies $100 billion dollars (Strategyn)
Too little voice of customer, underdeveloped capabilities, too much focus on tech, not enough time/resources for support
Traditional innovation: Envision -> Engage -> Evolve -> Evaluate -> Execute.
Now also need open innovation (Stanford University): external creativity
Tools: creative co-creation, peer production, idea contests, engagement with startups
Tom Fishburne moat cartoon – are companies really ready for external ideas, or live in their own castle?
Open Innovation Readiness Assessment Model – External: NW (network management), EM (environment), IPRM (IP). Internal: KM, SM (strategy), CM (change).
Maturity model progression starts off with internal KM and external networks.
Q&A: Open innovation requires total culture/process change. P&G did it, Boeing tried and decided not to

IV. Somchai Laohverapanich (DuPont Thailand): “Market-driven Science and Innovation for Sustainability”
(Video) Today is a new day. Today there are 150,000 more people in the world than yesterday.
Welcome to the global collaboratory! (Dupont, ‘The Science Company’)
Core values should be more than just goals. Ethics, respect for people, environmental stewardship are equally important
Dupont (French founder): Explosives -> Chemicals -> Integrated Science. Inventor of dynamite, nylone, cellophane, lycra, rayon. Growth by acquisition: Danisco, Solae.
Segments today: agri, chemicals, performance materials (car polymers), safety/projection, nutrition
Food, energy, protection will be key challenges for 9 billion people of 2050. Science-powered innovation is an answer
Collaboration speeds innovation: R&D, new innovation centres (Switzerland, Turkey), patents, commercialised products.
2,000 products every year. One-sixth of our company is engineers/scientists. Emerging areas: solar energy, mobile device displays.
Dupont’s Bangkok innovation centre is its first in ASEAN. We hold innovation challenges: bio-based materials, advanced materials, nutrition
Carpet materials, packaging plastics, solar grids, bio-polymers, insect-protected crops
Innovation at Dupont: business strategy, innovation strategy, innovation portfolio, governance/projects
Product Commercialisation Framework at Dupont: Ideate, Evaluate (define opportunity), Analyse (value+IP), Prototype (test), Verify (customer qualification), Validate (financial performance).
Impact: reduce implementation pipe from 30 years to 5 years
Sorona (renewably sourced fibre) – uses 30% less energy, 63% lower gas emissions as compared to petro-nylon
Hybrid polymers and bio-products (made with bio-catalysts) used in carpets, apparel, cars, aero. Green metric: energy saved is equivalent to 38 million litres of gasoline per year
Videos from Dupont Mexico: polymers for affordable housing (decent+dignified), long-lasting and cheaper prosthetics
The People+Planet+Profit mandate: sustainable growth, renewables, corporate environmentalism, compliance
Reduce environmental footprint via new operational excellence (production, energy, water, gases, hazardous wastes)
Cool quote in the Lab: “Science is global, but solution is local.” – Ellen Kullman, Dupont

V. Dr. Vincent Ribiere (Institute for Knowledge and Innovation, SEA): “Your Idea is My Idea”

KM (knowledge management) can lead to better innovation management
Knowledge is more than an object. Views of KM – extraction (eg. oil – drilling) – share, conserve, don’t waste.
Vincent shows classic example of Gillette addition of blades, designs, flexibility; bagette with four ends and not two
Some have changed their frames of reference and gone beyond – BIC – disposable pens -> other disposables (eg. lighters, razors)
RT @Metaphorage: Using humour 2stimulate engagement & #creativity. Fun opens minds & remixes mind
Companies need to connect Operational Cycle to Innovation Cycle; routines + experiments; balance past successes + future possibilities
“If you want to make an apple pie from scratch, you must first create the universe.” – Carl Sagan
Build on the past. Begin with emulation, copying – then move on. Copy, Transform, Combine.
“Everything is a remix” (see Part III of the video)
See the review (by me: @MadanRao) of “Steal Like an Artist” by Austin Kleon in the new issue of iKnow magazine
Bissociation: Design of Angry Birds = Muppets + Sesame Street! Donut + Croissant = Cronut!
Alex Bennet – creativity is capacity to perceive new relationships or possibilities
How your mind fools you: RF GPFATJVF – or BE CREATIVE?
Steps to innovation: Doubt, Explore, Diverge, Converge, Reassess
Do your research – know what is known about what you want to create (KM + IM)
LEGO Foundation CEO – innovation is about openness.
Quiz: Which way is the bus going? A: The exit door does not open onto the street, look for that!
Evolution of KM: Technocentric -> Employee centric -> Social centric
Q&A: We are not just in the creative economy, but in the re-creative economy. Are you creator or a re-creator?

Creativity workshop: making donuts from clay! (i) Coconut donut (ii) Dozza = Donut + Pizza
(iii) Moonuts = Moon +Donuts during moon festival; also half-Moons! (iv) Ocean Dough = seafood donuts
(iv) DODnuts: Cylindrical multi-flavoured health donuts delivered on demand (iii) Do Nuts: do things with it! (v) Thai flavoured donuts

VI. Prof. Thierry Isckia (Telecom Business School): Innovation Platforms
Top brands are not just brands but platforms. ‘Platformisation’ helps long-term success, eg. launch of AppStore in 2008
Nike Fuel shoe with sensors (‘servicisation’ – add service to platform)
AirBnB – platform for users’ spare rooms; RelayRides – sharing users’ spare cars
Book cited – Phil Simon: “The Age of the Platform” – work with platforms, adapt quickly, relentless new offerings
Platforms depend on data, communities, modularity. Power of APIs = mashups. Connectivity is a must-have feature for brands, not just nice to have
PhoneBloks – plug and play components for your phone.
Some regulators are worried about ‘platform imperialism’ due to their sheer power
Platform thinking = Software design + Market design + Agility
Do not confuse best practices with best strategies

VII. Prof. Patrick Cohendet (Mosaic HEC Montreal): “Breakthrough Innovations”
Buzzwords of the day: radical innovation, disruptive innovation (both breakthrough)
Schumpeter (1942) – radical/major innovations – breaking through is key to evolute, key for success of capitalism, via entrepreneur. Incremental innovations – non-destructive
Christensen (1997) – disruptive/drastic innovation. Start off small, tackle unaddressed problems, then scale
But, mind the small steps! The small ones can unseat big ones, eg. Japanese cars slowly took over
Ehud Zuscovitch: micro-adjustments eventually reach a larger level of percolation
Reverse innovation – arising from emerging economies (trickle-up) – Govindarajan and Trimble
FYI: My review of the book “Reverse Innovation” via @YourStoryCo
Great examples of kitchen/food technology which has breakthroughs products built on many small innovations, eg at El Bulli. CK Theory – going from concepts to knowledge, and creating products

VII. Dr. Francis Gosselin (f. & Co.): LEGO PlayShop: “Strategy via Metaphors”
Authenticity wins – Storytelling v/s Corporate Speak. “Persuasion is the centrepiece of business strategy” – Robert McKee
Francis shows hilarious LEGO ad with kid parachuting mom’s bras on LEGO toys!
Pics of creativity: LEGO versions of Jaws, 7 Dwarves, Three Little Pigs, Ninja Turtles
LEGO workshop: team competitions – build tallest tower (productivity), build a beautiful duck (fun: narrative, personality), build a business strategy!
Great example – buildings, actors laid out in the form of a Question mark (knowledge), using all the given pieces!

VIII. Dr. Juan Roman (NASA): “Innovation at NASA!”
A brilliant + fun-loving Puerto Rican now takes the stage!
NASA: started in 1958 as a civilian agency; explore space for scientific knowledge (not just military power)
NASA Budget: FY 2014 – $16.6B. 17K government employees, 40K contractors, 20+ research centres
Video: JFK speech at Rice University, 1962. “Do it right, do it first.”
NASA has been one of the best places to work in government (2012, 2013). It was my dream; “NASA colours are in my blood!”
NASA mission: innovate, explore, discover, inspire. Attract the next generation of scientists. NASA supports the innovation economy.
Innovation = Inspiration + Perspiration + Perseverance
Culture of innovation: I. Engaging and connecting workforce II. Model Leaders III. Recognise and Reward innovators
Award 1: Learn Forward, Fail Smart (dare to try, learn, collaborate, persevere)
Award 2: Champion of Innovation Award (leader, visionary, role model, relationship builder)
Survey: employees are recognised for quality, given a sense of personal empowerment, creativity/innovation are rewarded, encouragement for new ways of doing things
Building model leaders/supervisors: engage with employees, build trust, give autonomy, promote cross-pollination and collaboration; help those whose projects have not succeeded, tailor projects and strengths
Learn from your mistakes, eg. Challenger and Columbia disasters
We have a survey for employees to assess their supervisors
Engaging and Connecting the Workforce: Research collaboration, Innovation Day, Internal posters, Open Innovation challenges, Creative spaces, Ideation/creativity classes
Juan setting the room on fire with his pure passion and breathless excitement!
Example 1: Dr Stephanie Getty, Innovator of the Year – spectrometer for understanding icy moons
Example 2: Don Wegel, designed a comet harpoon!
We give seed funds for entrepreneurial employees to create cross-disciplinary teams for widgets. Domain areas: earth science, lunar science, heliophysics, orbital platforms, navigation. Poster sessions in the auditorium – schoolkids are invited. They are part of our pipeline too!
Cordless power tools are an example of external innovations used by NASA, harnessed by initiatives like Centennial challenge, Mars challenge – ask companies and the public
Scenarios – hundreds of nano-robots to work in space, reduce risk of failure
Concurrent engineering labs: people, process, tools, facility. We even use LEGO for rapid prototyping
Styles of Innovation in NASA: Innovation in assigned work, program/project innovation, innovation through discovery/invention
Jaw-dropping image of NASA satellites missions across the Solar System and beyond!
Video: “Curiosity: Seven Minutes of Terror.” View from CalTech JPL – suspense over whether mission will succeed.
Need to leave early, for another awesome event in #Bangalore ( #tSparks) – heartfelt thanks to all at #CreaBKK
This is not ‘goodbye’ – but ‘till we meet again’ – thanks to all organisers, speakers, participants, sponsors, volunteers at #CreaBKK
Thx thx THX!!! @MarjanModara @Pirata_roman @VincentRibiere @monsieurgustave @aliceikz @NickWalter23 @Metaphorage @jeremyjoncheray #CreaBKK


Ven. Dr. Phramaha Vichien, Chakrawat temple: CREATIVITY & MEDITATION WORKSHOP
Johan Segergren (Google Thailand): MINDFULNESS AT GOOGLE
Catherine Berthillier (Shamengo): PIONEERS OF THE NEW WORLD
Dr. Richard Hames (Hames Group): INNOVATION DESIGN – A FUTURIST’S VIEW


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