Logging in now from Montreal’s Summer School on Management of Creativity in an Innovation Society! http://summer-school.hec.ca/en/participants (hashtag: #yulbcn)
See my quotes compilation and blogs from the 2014 Bangkok edition: http://yourstory.com/2014/10/creativity-30-quotes/ http://km.techsparks.com/?p=762
Lucy Stojak (HEC Montréal): This is the 7th edition of the Creativity School! New spinoffs/talks – Bangkok, Strasbourg, Lille, Grenoble, Rio/SaoPaulo, Helsinki. (Thanks to the Mosaic team: Alexandre, Alice, Lucy, Jeremy, Simon!)
Patrick Cohendet (Professor, HEC Montréal): This all started in Restaurant 7 Portes (‘magnet of creativity’)! Inputs from Strasbourg, Barcelona, Montreal, Quebec. Barcelona & Montreal – narratives of two creative cities.
Laurent Simon (Professor, HEC Montréal): Consider yourself as ‘cognitive ducks’ who will be force-fed till you become creative and ready for the feast (foie gras)!
What is the creative heart of society today? MOSAIC platform: research, networks, training
Jaume Valls (Professor, University of Barcelona): MOSAIC spirit – transversal, exploratory, collaborative
II. Group activity: what are the burning questions of innovators?
How to be creative when you don’t have time, how to keep things simple, how to go beyond product innovation, how to protect data, how to innovate continuously, how to build the reflex of creativity, overcoming fear of innovation, coordinating international innovation teams, filtering/choosing ideas, role of incubators, user centricity, innovation in regulators, improving ecosystems, sustainability, collective innovation, innovation capacity in emerging economies, internal buy-in, metrics, competencies, execution, innovation with minimal change, daily innovations, role of communication; how to have a sense of purpose, how to be innovative and productive at the same time (or with balance); is innovation necessary for all?
III. Pierre Giorgini (President, Lille Université)
These days conference speakers can’t bullshit because the audience can look it up instantly on Google!
Don’t shape creative people for jobs, shape jobs for creative people
We still can’t imitate a flock of birds or swarm of bees
Convergence of the energy and transport revolution triggered a boost in productivity levels
We are going from connected human to augmented human, thanks to intelligent agents and Big Data
Digital is no longer a power, it is a super-power
Jaw-dropping photo of a drone – which is actually a metal robotic insect!
Cognitoys – have intelligent conversations with kids
We are entering the era of cooperative networks: multiple networks, multiple cooperation agendas/models
Vive la Co-Revolution! Co-creation, co-funding, co-use & barters
Techno-scientific factors and Internet convergence are leading to lightning transitions
Intense creativity is as important as efficient production (Edmund Phelps)
Spectrum of skills: strength, manual skills, intelligence, ingenuity, creativity, innovation
The beneficiary is now a partner of the system and is also a player
Focus also on value creation from lateral innovation arising from unlikely encounters (trans-disciplinary)
Create a new form of education which helps learners handle complexity; leads to sustainable humanistic innovation
Innovation ecosystems need to blend physical and virtual networks/spaces and promote co-design between unlikely partners
Future innovation ecosystems = Engineering innovation + Social innovation + Complexity pedagogy
Humanicity = a new space for living (living lab)
IV. Denys LaPointe, Executive Vice-President, Bombardier Recreational Products (BRP)
Day Two kicks off at Design and Innovation Center of BRP!
Every 10 years, the Fortune 500 ranking changes drastically; companies caught by surprise/inertia: Kodak. Not all companies succeed all the time, eg Apple & Newton
Four kinds of innovation at BRP: invention (completely new), disruptive (old product still stays; eg. desktop + laptop), evolution (new segment), continuation (new features)
BRP = inventor of snowmobile; also ventured into ATV, Skidoo, sailboats, watercrafts, ‘Spider’ three-wheelers
Design philosophy: products should be exciting, functional, highly innovative
Design for different segments, eg. older riders: larger typeface, more contrasts and lighting
Wow factor = seduction: emotion, touch, feel, balance, rhythm, colours, proportions.
Design language evolution: edge, hard edge, flowing edge, flame, facetises, ‘squarcle.’
Design DNA: positive curves, dynamic feel (even when stationary), facial expressions (sublimal).
Design vision: escape, intensity, muscular, feel magnified, passion, friendship. Photos: card game, highway, DJ, comic hero.
Spyder: open air experience + stability, peace of mind
External challenges: regulation (categorisation of two/three –wheelers).
Product development = design + engineering + marketing, with customer at centre. But remember that consumers are limited in what they can imagine, and are not aware of global trends or new technologies/materials. Ask them mostly for preferences and validation, and probe for their fears, eg. fear of bikes because of danger/falls; three-wheel model offers safety (new segment)
Metaphor for innovation stagegate: gas->liquid->gel->crystal
“People create products, not processes” (Hall of Fame of designers). One engineer learned how to ride a unicycle; realised that it is more stable with a helper wheel!
Creative leader should create a good environment, be sensitive, make employees happy.
BRP has a 3-day off-site Annual Design Forum. Role of facilitator key for brainstorming, stimulation, gets creative juices flowing. Let the voodoo magic do its trick!
V. 3Rs: Review-Reflect-Recreate
Day Three kicks off with a review of Day Two!
Fuzzy Front-end (Koen et al 2001): new product engineering development process. Opportunity identification & analysis; idea genesis and selection; concept & tech development. ‘Blurry spark.’
Innovator’s challenge – false negatives, false positives. Who has the authority to judge?
Laurent Simon: The ‘designful organisation.’ The importance of crazy concepts.
Inspiration from nature: bio-mimetism, bio-mimicry. Car front looking like duck beak. Warplane shaped like eagle. Gaudi – shells and snails.
Whirlpool has 100 days experimentation timeline
Patrick Cohendet: Philips has a parallel incubator along with marketing
Visit to Saint-Benoit-du-lac (and Barcelona: San-Benet-de-Bages). Spaces for Life – Time for life. History, spirituality, experience, six senses (silence); challenge – economic viability. Also, monks are not signing up in large numbers. Be in this world but also in other + spiritual worlds.
Mantas/Lithuania wraps up RRR with a musical piece – monk chants followed by motorcycle sound (abbey + Bombardier)!
VI. The creative economy: challenges and issues (Part 1) – Patrick Cohendet, Laurent Simon
Reading resources: The Creative Economy (Howkins 2001), Reports from UNCTAD/UN: 2008, 2010, 2013. Others: Rise of the Creative Class, Creative City, Creativity and the City, Creative Society, Economics of Creativity, Creativity and the Global Knowledge Economy
Crossroads of science, arts, culture, business, technology. Create and circulate intellectual capital; also social inclusion, cultural diversity, human development.
Society: agri – industrial – information – knowledge – creative society.
Productivity = do things with perfect replicability, increasing scale, increasing efficiency
Creative intensity = reinvent permanently the things we know we can produce efficiently
Creation: products -> information -> knowledge -> ideas
Eric von Hippel (‘Democratising Innovation’) – top-down invention is being questioned thanks to democratising of ICTs. Producers cannot conceive of everything. User-led innovation: wind-surfing (sails, parachutes on surfboads). User-developed innovations for the high-performance sport.
Edmund Phelps: ‘Mass Flourishing: How grassroots innovation created jobs, challenge and change.’ Broad involvement of people.
P&G has more chemistry researchers than all US universities. 7,500 researchers in 2000. R&D -> C&D (connect and develop). 35% of its products now have elements coming from outside. R&D productivity increased by 60%.
NikeID – customize your own shoe. Lay’s chips – 24 flavours of chips.
Rewards for contributors – recognition, reputation. Complexity of collective processes.
Paul Romer: “Too often economists have been willing to treat ideas a footnote to the rest of the economic analysis.”
Henri Mintzberg: ‘Rebalancing Society.’ Companies are losing their sense of community; sense of belong to and caring for something larger than themselves
Paul Adler (2001): “Market, Hierarchy and Trust: The Knowledge Economy and the Future of Capitalism.” Market relies on price, hierarchy on authority, community on trust. The balance of these three poles is a must (org, market, community)
UniSoft: matching hierarchies with communities
Jane Jacobs: ‘The Economy of Cities’ – the jumping joyous urban jungle. Diversity, density, dynamism. City = crucible of diversity
Laurent Simon: iPod: weak scientific creativity (combination of existing elements), strong artistic creativity, very strong business creativity. “Constraints are a lever to jumpstart new levels of creativity”
Co-design, business model – very important elements today
Creative economy = diversity (origin of conception & development) + collectives + values from ideas. You need to reconsider innovation processes, management and territories.
Since 1990s, economic growth of creative industries is four times the growth of manufacturing
Reinvention: 80% of IBM’s business is consulting
3M is an innovation machine; 100 years old this year. 2006: introduced Six Sigma, but innovation pipeline reduced by 40%. CEO was fired.
Reboot! The new kind of creative work – failure is normal; ambiguity rules; knowing what to do is more difficult than actually doing it; work is organised around what we do not know also; don’t micro-manage; definition of ‘work’ is changing
In some domains, employees know more than their managers
See YouTube: The Future of Management (Management must be reinvented – Gary Hamel) – tools of creativity are widely distributed, everyone gets heard, communities are also self-defined
Salvador Dali: “Intelligence without ambition is like a bird without wings.”
VII. Jaume Valls, University of Barcelona: 10 Types of Innovation
See my review of the book: http://yourstory.com/2013/10/ten-types-of-innovation-book-review/
This book is useful as a teaching tool about innovation
VIII. Open Innovation: Laurent Simon
The tin can was invented 15 years before the invention of the can opener!
Chesebro: open innovation
1. Make some friends; you don’t innovate alone.
2. Ask the question: what is important, what will we make a difference, what are we about
3. Go out and play
4. Invite your friends; take your employees with you
5. Explore new playgrounds, contexts
6. Make some new friends: suppliers, techies
7. Invite them home
8. Ask the question again; frame/reframe
9. Listen, discuss, debate (friction, abrasion, collision, conflicts)
10. Tell stories
11. Make it concrete – draw, build
12. Show the prototypes
13. Try, make people try, play with the prototypes again
15. Start again; it’s an ongoing process
IX. Jugaad & Frugal Innovation: Madanmohan Rao (me!)
Jugaad: Quick-fix, makeshift, workaround. Low-cost solution. Flexible approach. ‘Stretching’ available resources. New, unconventional uses of items. ‘Bends’ the rules. ‘Good enough’ and not necessarily the best. Band-aid, and not surgery
Type 1: Individual/community solutions. The problem solver is the one who has the problem (creator = customer). Business model and IP protection are not main concerns.
Type 2: Developed by SMEs. Business model. Sustainability is the main goal (not focused on major profitability)
Type 3: Also called ‘frugal’ innovation. Practiced by MNCs and new startups. Top-level corporate support. Strong development processes. Clearly defined success metrics.
GE: portable ultrasound scanner; SafariCom: mPesa in Kenya; Selco India: solar energy solutions/services; The Sharing Economy: CouchSurfing, ParkAtMyHouse, BlaBla Car;
Tata Nano car; Ford’s TechShop engagement with tinkerers; Unilever’s Sustainable Living Plan
Blend structured and improvised innovation
Applicable in emerging and mature economies
Ecosystem linkages (‘unlikely partners’)
Maker fairs, hackerspaces, hackathons
Venture capital: Unitus, Acumen
A grilled locust is better than no soup. – Zimbabwean proverb
I hear, I forget. I see, I remember. I do, I understand. – Mandarin proverb
Creativity thrives best when constrained. – Marissa Mayer
Creativity app for innovation – proverbs & quotes! ‘WordSparks’ https://appsto.re/in/XieS3.i (Apple) https://play.google.com/store/apps/details?id=com.antarjaal.startupquotes (Android – free!)
X. Pecha Kucha Round 2
Co-Design Olivier Irrmann, ADICODE: 2X2 matrix of proactive, reactive & inactive customers v/s designers
Creative Cognition: Marine Agogue, HEC Montreal: Terrific photos of copy/paste twins, juggling brain/heart. Stroop test and creativity
Design Thinking: Valerie Chanel: Forms of activities – enterprises, associations, collectives.
Innovation projects begin with the vision for change, flows of economic/social value; ideation; proto-typing and exploration. Start with team building as a foundation.
Minh Mai Thai, Associate Professor, HEC Montreal: Who is the creative custodian in an informal/voluntary entrepreneurship model? Network resource planning, value accounting system. See Sensorica.co, Valnet.Webfactional.com
XI. Pecha Kucha Round 3
Christian Defelix, UPMF, Grenoble
Step 1: Managing the experts
Reading: Brian Carney – Freedom Inc.
Step 2: All employees for innovation
Step 3: HR strategy for innovation, eg. companies exchanging employees for some time
Frederic Touvard, Centaury France
Go beyond QCD – EAT exploration, achievement, team agility
Rational is good but not enough.
Francesco Sole Parellada, UPC: SMEs and Innovation
XII: The Process of Ideation: Patrick Cohendet, Laurent Simon
Ideas are not born, they are collectively crafted
Spark, Codebooks (manifesto+vision+rules & associated knowledge), Landing
Arthur Koestler (1964): ‘The Art of Creation’- emerges through bisociation. Uncovers, shuffles, combines. Methods – TRIZ, design thinking, etc.
Bisociation: blend elements from two previously unrelated matrices of thought into a new matrix of meaning. Comparison, abstraction, categorization, analogies, metaphors. Matrice = ability, habit, skill, pattern.
The scientist, the artist, the jester. Archimedes; Picasso.
Cirque du Soleil – no curtains, animals! Live music, home-made costumes.
Stephane Cardin, The Foxteam – Ubisoft: Fail faster. Follow the fun (video games).
Epistemic communities – in science, industry, art: commonly understood authority, standards, procedures.
Social construction of the idea: sensemaking, learning by intrusion, aligning the idea.
Fleming, Einstein: urged people outside their domains to help them.
Reconfigure the knowledge base.
Ideation: (1) Spark, eg bisociation, KM – tacit/explicit (2) Social construction – sensemaking, sharing the idea, finding allies, alerting, seducing; CoPs; manifesto, codebook (3) The Landing – Sensegiving. Idea is mature.
Structure of an idea – intention/manifesto, Structure of the network of adherents, New practices/performances, Artefacts (codified knowledge)
The Surrealist Manifesto: Andre Breton, 1924. Creative movement.
Ideation – find the baseline, adapt/disrupt. Creative slack.
Company to watch: Pixar’s creative method. IBM’s Innovation Jam.
Montreal & Barcelona have many open empty spaces for people to gather, ideate, create
Ideas are open for contestation; jazz is always being re-interpreted and expanded
Arthur: Emote CREATE THINK APPLY Evolve Iterate ReSPARK
Q: How should companies nurture more talents for intrapreneurship?
XIII. C-K Theory Workshop for Disruption: Marine Agogue, HEC Montreal
“A design theory and a theory of reasoning in design.”
Expansion of concepts leads to knowledge, eg. ‘a flying boat that is not a seaplane.’ Doesn’t exist yet. Build on pieces like planes, zoology, boats. Cheaper lighter camping chair. Zero legs? eg. just a belt.
C-K: used to explore new creative concepts, mapping an innovative ecosystem, reverse engineering of an existing design, etc.
Exercise: think of a hypothetical object/concept, eg. hangover-free beer, self-cleaning glasses.
Who may need it, why, what are the causes of the problem, who makes it, what are the impacts, what are some other uses, describe the use case scenarios, who is in the ecosystem, what are some potential side-effects, what already exists in the market, what are the business models, what are existing cleaning methods (eg. wipers, cleaning fish, rain, self-cleaning ovens, water repellant, vacuum cleaner). How to get rid of dirt – suck, shake, burn, peel, dissolve.
Reframe the problem: How to make sure it doesn’t get dirty in the first place! Approaches: avoid, remove. Or create a non-dirt environment. Or viewing device without glass, eg. holography. Or self-cleaning glasses are a subset of always clean glasses – play with C-Space itself also. Related category – robot-cleaner or outsourced cleaner for glasses (go up the tree to ‘Always-clean glasses’). Or make it fun to clean glasses!
Shuffle in and between C-space and K-space. Find gaps, fill; match.
Ways of expanding knowledge base – new partners, learning.
Up next: creative competition (‘making the perfect French omelette!) and the Montreal International Jazz Festival!
XIV. Arthur Shelley: Behavioural DNA of Creativity
[Day Four kicks off with Olivier Irrmann, ADICODE: Beware of fixation effect – eg. thinking largely of Steve Jobs as example of innovator!]
Metaphor – ‘Organisational Zoo.’ We exhibit behaviours of different kinds of animals at different times of our lives/careers/jobs.
Arthur shows ‘The Right Way Up’ map – Australia at the top (inverted map with letters the right way)!
Power of metaphor – it builds on something we are already familiar with.
Behaviours in a creative environment: core (expected), accepted (desired), tolerated, rejected (not tolerated). Activity – slot animals into four layers of roles. The card game generates team conversations, unearths assumptions (within/across tables).
Team composition for productivity is different from innovation
The conversations that don’t happen also can cause conflicts/stress in an organisation.
Conversations can differ across countries/cultures, depending on the animal eg. cow, pig, lion.
XV. SAT Dome: Monique Savoie (President, Founder & Artistic Director)
Mind-boggling demo of ambi-sonic movies in SAT Dome, Montreal! Great opportunity to create a global network of Domes for sharing content/methods in immersive video/audio/animation for music, entertainment, architecture, medicine, etc.
http://sat.qc.ca/en/satosphere http://sat.qc.ca/fr/nouvelles/entropia-rencontre-avec-eric-raynaud @SATmontreal
XVI. Live jazz performance and masterclass by Kevin Dean quintet!
Kevin Dean http://kevindeanmusic.com/
Jazz musicians have a common repertoire for collaboration with others around the world.
Any musician can start the tune, others take the cue/beat from him/her.
Same tune can be played in different version, eg. ballad version of A-Tune.
It’s always up for grabs, there’s always a strong element of surprise.
Collaboration but also a sense of individuality; identified in a distinct manner.
Mistakes etc can be very subtle, especially if the people know each other. Cues – body language, relationships, trust.
General pecking order – bass solo comes at the end.
Creation modes – live improvisation; composition. It’s more than notes, it’s a language, a way of thinking.
Even if I don’t practice trumpet for two days, I can feel the difference. Ballet dancing with your lips!
Time is limited – pick/prioritise what you want to do, eg. improve what you do, do contemporary jazz.
Music of your youth is the foundation of what you like/do; they are in there really deep.
As jazz musicians, the music has affected my life; I am receptive to more different ideas/people. Be aware of not just the loud people but also the quiet ones.
Part of being a great musician is to know your limitations.
I know and can do some things even expert trumpeters cannot.
Hilarious session as musicians ‘pretend’ to make mistakes! eg. bass slows down too much.
Pianist: I sometimes make my students jam with eyes closed/blindfolded! Try having a business meeting that way.
Q: How long does it take to be good? A: Years! Like any other pursuit.
Profound Q: What does practice mean? So much work! A: It also depends on the goal you set for yourself; you can learn faster
Pianist: you also need to learn how to extricate yourself from a problem. Be as prepared as you can. Beyond school learning – it’s about paying attention to those musicians around you.
Drummer: you can respect jazz conventions but also innovate within them, push the envelope. Everybody has ideas everyday – the successful ones keep pushing and exploring and developing them. For improvisation, you need to have a sense of playfulness – have fun and don’t be worried/afraid of making mistakes or being judged. You have to learn about yourself.
Saxophonist: sometimes the solo goes well and then you think you can do better, then you mess up!
Q: How to go from just following notes to creating and improvising?
XVII: Creative territories: Patrick Cohendet, Laurent Simon
Alfred Marshall (1890): city = production of externalities. “Principles of Economics”
Michael Porter: Local clusters in a global economy.
Jane Jacobs: Death and Life of Great American Cities; The Economy of Cities.
Charles Landry: The Creative City: A Toolkit for Urban Innovators; The Art of City Making. Need top/organisational + bottom (people) diversity.
Richard Florida: The Rise of the Creative Class.
Need upperground, middleground, underground. Upperground: top-down, formal entities (eg. companies, museums). Underground: artistic, hackers, deviants! Middleground: collective codebook making, identity building, tension between exploration/exploitation; makes connections between people and organisations – eg. festivals, industry organisations, open door workshops.
XVIII. Jazz & creativity in knowledge organisations: Madanmohan Rao (me!)
Ideas are important in the organisational knowledge cycle; creativity helps think out of the box; jazz helps get creative ideas/concepts. Jazz as a creative intervention in leadership.
The Knowledge Cycle: New practices (creativity, invention), Next practices (innovation, entrepreneurship), Best practices (knowledge management, performance excellence)
Creativity: Thinking out of the box. Identifying & questioning assumptions. Customer participation. Re-draw the sandbox. Change the platform. Find a new channel. Ecosystem linkages. Using new tools.
Creativity techniques: Storytelling. Travel diary. Quotes, proverbs. Metaphors, analogies. Art, movies, photographs, music. Brainstorming: K-café, thinktank, drinktank!
The Jazz alphabet soup:
Acid jazz, African jazz, Ambient jazz, Avant-garde jazz, Bebop, Big Band jazz, Bossa nova, Cape jazz, Chamber jazz, Club jazz, Cool jazz, Cubop, Dixieland, Electro jazz, Gypsy jazz, Indo jazz, Jazz funk, Jazz fusion, Latin jazz, Modal jazz, Nu jazz, Post-bop, Punk jazz, Reggae jazz, Ska jazz, Smooth jazz, Straight-ahead jazz, Swing, West Coast jazz, World jazz …
The Jazz Process for Creativity
World Jazz & Creativity: Respect, reciprocity. Immersion, intensity. Long-term, longevity. Fusion, not confusion. Full-spectrum strategy.
‘Oktav’ app – quotes/proverbs about music; by musicians.
(Arthur Shelley: Asking rapid-fire questions helps keep audience engaged!)
XIX. Mantautas (Mantas) Krukauskas (Lithuanian Academy of Music & Theater)
Cognitive aspects of sound perception influenced by video (McGurk Effect): https://www.youtube.com/watch?v=iikEs3KwGQA (bar/far)
Composition techniques (from music, which can be used in business): reverse, invert, shift, augment/dimunition, sparse/dense, gradual/contrasting, functions/layers
Activity – each table should compose a piece of music (if it doesn’t sound good, call it sound art, eg. !). Depict it as a drawing/photo, how would you make it come to life (instruments), what kind of space would you need?
eg. (1) Classroom Sounds – clicking pens, moving chairs, rustling paper, coughing, whispering! (2) Office Sounds (eg. coordinated typing sounds), Restaurant Sounds (3) Elevator concept – different sounds for each floor button (4) Sound exchange – street sounds from different cities
Up next: group jam session – part conducted, part spontaneous!
Up next: Spain & South Africa music showcase at Montreal International Jazz Festival!
Day Five kicks off with Mantas asking everyone to switch on their phones/laptops and play their favourite ringtone/tune!
XX. Voices in my Head: Marine Agogue, Professor, HEC Montréal
Watch yourself re/create. Ask questions before jumping into creation.
Reflexive techniques: metaphors, improvisation, space/media.
Practice with generative techniques to improve creativity. Change your tempo: slow down, speed up. Have a journal/diary
3 Ds – detach, deconstruct, design
XXI: Elaine Bissonnette, (Director, Brand Strategy): Creativity Tips
Great discoveries and improvements invariably involve the cooperation of many minds. – Alexander Graham Bell
Bell Canada – “Let’s Talk.” Bell in Quebec – founded 1880. Bell Canada traffic – 1980: 1.8B calls/year, 2015: 1.02B texts/week
We give our team permission to try, fail – and try again! You must learn from your failure and show that you have learnt
The Brand Office is a facilitator/influencer. We connect the dots, people, budgets.
Harvest massive information circulating internally, and process it into knowledge.
10% of evaluation is on innovative projects out of their scope.
Bell’s logo elements – Bellements. We let employees tweak the logo design
1. If you want to learn, listen
2. Breathe – too much theory is not enough.
3. Validate what you do in real life
4. Reflect, ask if you would do things differently and in other environments. Be ready to be surprised
5. Ignite your creativity, adopt good ideas from elsewhere; imitation is a form of flattery
6. Be prepared to let go of your ideas – you might not be the best person to lead it
XXII: Creativity Processes: Richard Speer (President & Founder, Attraction Media)
Content creatives for TV and other platforms. Films, ads, digital projects (old ‘new’ media is not new!)
We are storytellers. Creativity is the key resource – how do we recognise/build/strengthen that talent?
I let the creatives create and handle the business model aspects of the company
Operational best practices are as important as creative best practices. Build teams and processes around talent. Talent attracts talent.
Recommend reading: From Good to Great; Breakthrough Company; Blue Ocean Strategy
“Get the right people on the bus, get the wrong people off the bus. Get the right people in the right seats.” – Jim Collins
Put your top talent on your top opportunities – not just on big clients but new frontiers
“Build an environment that allows ordinary people to do extraordinary things.” – Keith McFarland
“You miss a 100% of the shots you don’t take.” – Wayne Gretzky
If you over-analyse, you will never make a move or take action (MBA syndrome). At the same time, luck is not a business model
Make a good business model – and then make it stronger. Diversify, spread pressure.
Give your creative talent team a Business GPS! Share your vision, business plans. If you want creative independence, become profitable. Don’t be uncomfortable talking about money with artistes.
Be passionate but not emotional.
French are more passionate/emotional than Germany, Anglos.
Don’t be blinded by emotional love, don’t fall in love with your projects – learn how to step back and assess
Know when to pull the plug
Hiring tips: build the “A” team. But never be intimidated by someone better than you.
Values – are they in synch with your business.
It’s hard to learn judgement
Build fun and a stimulating environment – you are spending more time with your company than with your family!
Don’t be afraid to be grow up, don’t indulge in too much nostalgia.
Adapt the team culture as it scales, what works early on may not work as you grow
“Creativity is intelligence having fun.” – Albert Einstein (@rSpeer – so this must be true!)
“Wake up and dream” – motto of @RSpeer. #Bravo!
Creativity comes via inherent talents + special roles/activities.
Chief Creative Officer, or a leader to nurture creative culture. Create a culture of comfort where people are OK with ‘dumb’ ideas. Create a culture of excitement and magic, eg via a metaphor of sports.
I like to work with employees and clients who blow me out of the water
XXIII: A Celebration of Creativity: Rick Seifeddine (Senior Vice-President, Brand Strategy)
Montreal is a mix of Europe and US, island and continent, large and small, scale without being dwarfed.
Constraints drive you to creativity. Hilarious photos of artist Anna with tissue paper in an airplane bathroom!
Bell invented telephone in Canada, went to US to tap the opportunity from the patent. Isn’t that the story of Canada?
Element – Visual/textual vocabulary. “XYX just got better” – eg. recording, business, sharing, enjoying life, babysitting (‘500 channels of TV’). Music – ‘multiple eargasms.’
The way brand values propagate has changed over the last 5 years. Eyeballs are everywhere; all in one place only during mega-events like sports
Bell brand descriptors – consistent, innovative, optimistic, clean/simple, Bell-centric, meditative
Mediation = rendering of complex things in simpler ways, eg. Apple, Google, Ikea. Unmediated: WalMart, Home Depot (‘it’s all here’), Samsung (blast – ‘here’s 400 smart watches’)
Courage in creativity: Google simplification of Search
Music tech: Stingray (playlists via cable TV), Songza (music app – for bedtime, getting high, cool friends, etc.)
If you don’t watch your garden, someone else will mow your grass
Challenge for brands – balancing consistency with creativity/novelty.
How will you compose your company?
Apple is fanatical about their image control; the toughest bastard you ever worked with!
When you keep creativity pure, you don’t need sheets of papers and layers of processes. Don’t kill with complexity
Be a stallion but don’t be Stalin
Have meetings standing up – they won’t last beyond 15 minutes!
Screens are everywhere: my daughter’s first drawing had ‘Mom’s iPad’ in it!
Bell is now more about screen/content/service delivery than wireline connection
Next major trend: #IoT. It will be in all consumer devices you buy, eg. control lightbulbs from iPad anywhere in the world
I tease my wife by changing home lights remotely. I have ‘grand welcome’ setting to flash all lights when I get near home and make me feel like an emperor!
Sensor alert for parents: “Tell me when my liquor cabinet is opened!”
Pay attention to your choreography of pixels (app design)
A relishing challenge – resurrecting a great brand. Bell was shitty for a while, ‘bad smell’ – now our quality is improving, complaints are dropping.
App ratings are more important than Nielsen ratings for our brand
Your company is not an office, it is an orbit for employees who have multiple choices today