Barcelona Creativity Summer, 2015!

Barcelona Creativity Summer, 2015!

by Madanmohan Rao http://twitter.com/MadanRao
Editor, The KM Chronicles http://bit.ly/TU12l
Barcelona; July 5-11, 2015

Logging in now from Barcelona – Mosaic Summer School on Management of Creativity in an Innovation Society! http://summer-school.hec.ca/en/participants (hashtag: #yulbcn)
See my quotes compilation, photo essay and blogs from the 2014 Bangkok edition and 2015 Montreal edition: http://yourstory.com/2014/10/creativity-30-quotes/ http://km.techsparks.com/?p=762 http://km.techsparks.com/?p=852 http://yourstory.com/2015/07/art-startups-city-creative-hub/ http://yourstory.com/2015/07/photo-sparks-global-tour-musical-creativity/.

Also check out the app ‘WordSparks’ – quotes and proverbs on creativity, innovation and entrepreneurship! (Apple) (Android)

Barcelona as Business Gateway to Spain: Alfons Calderon, Quebec Attache, Barcelona

Barcelona gets 35 million tourists a year! Catalonia = industrial engine of Spain. HQ of Mango.
15% of GDP = tourism.
Largest number of heritage sites in the world: Italy, China, Spain, France.
Spanish is the third Internet language (after English, Chinese).
Canada – big companies export; Spain – SMEs also. Internationalisation is in the Spanish ethos. But also 23.7% unemployment, 56% among youth.
Cultural difference – people live with their parents longer (as compared to Canada, US)
5 million immigrants in the last 20 years.
Business relationships slower than in the US.

Creative Magnetism of Barcelona: Montserrat Pareja-Eastaway, University of Barcelona

The local is still relevant and perhaps more than before.
“Cities have the potential to make a great difference in the global effort to confront climate change: They account for more than 70 percent of global greenhouse gas emissions and two-thirds of the world’s energy use today.” – Angel Gurría, Michael Bloomberg
Focus – prosperity, equity and sustainability
Can city expertise be transferred? Can cities be too successful?
Theories of cities – structural factors, classic location theory, cluster theory, network theory, soft conditions.
Valencia built a new airport but no economic boom.
Richard Florida – make your city sexy. Manual Castells – multi-layered city.
Book: Making Competitive Cities – Sako Musterd, Alan Murie.
Infrastructure, urban spaces, quality of life are good to retain talent (may not be for attracting talent).
Agile services should create not just a smart city but a people city – tech for citizen welfare. Need strategic vision + public policies. Culture-based internationalisation.
Discussion: need more broad-based employment, not just lone geniuses (Gaudi, Picasso). Desigual, Mango.

Walking/bus tours of Barcelona

Masterpiece of urban planning from 150 years ago; grid, underground, trams.
Gaudi and classmate.
WiFi cover. Infrared heat scans used to detect crowd flow, not cameras (privacy). (London?)
One tree every 8 metres; 20 metre streets include sidewalks (5 metres each!)
Street intersections: square (to allow trams to turn; now parking spaces also).

Anil Menon, Cisco: Internet of everything can help economic, environmental, social sustainability of cities like Barcelona
Mantas cites a great quote: “Man is the most insane species. He worships an invisible God and destroys a visible Nature.” – Hubert Reeves

Alex Garrigues, Barcelona iCapital

Mobility, open government, smart city
The ‘4 Ps’ of a smart city: public, private, people, place
Not just IP, you need a City Protocol.
Barcelona has free city WiFi – but service is slow; providers don’t want to compete with themselves
Bicing (bike rentals) service started in 2007. But city is on a slant, so people would bike down and take the train back! So employees had to truck the bikes back uphill.
Apps: (i) gov: citizen (ii) tourist: third-party providers
Mobile World Congress will be in Barcelona until at least 2023
Sensors across the city: light, pollution, smoke, water. In silos; urban platform integrates them.
Barcelona Urban Platform: CityOS (Big Data, predictive analytics), on top of sensors platform (Sentilo: open source; plus corporate platforms)
Social innovation – co-creation – Apps4BCN. Municipal focus.
Reuse, reduce, recycle
Barcelona is at 4.0 stage. Next: Barcelona 5.0. Romans – Medieval – Plan Cerda (1859), Universal Exhibition Centre (1888), Industrial Revolution, International Exhibition, Olympics, World Culture Congress, Smart City.
The dream of a SmartCity – efficient, productive, sustainable, social, free!

Josep Pique, Barcelona City Council: From Smart Cities to Knowledge Cities

Cities need to be managed in a different way in smart city era
Atlas of City Habitat: www.CityProtocol.org
A smart city has to be a learning city, solutions/practices are just emerging
Matrix: International dimension v/s Innovation (local, regional, national, global; sci, tech, industry, market)
A city is a platform for local and global talent
City as a creative hub and social escalator – see www.WhoIsYourCity.com
22@Barcelona: Creating innovation districts with a smart city.
Clusters – media, medtech, ICT, energy, design.
Shazam was created in Barcelona
Barcelona’s SmartCity project is for its citizens as well as to be a pioneer for SmartCity initiatives around the world.
We get 300 delegations from around the world each year; great chance to sell tech/services.
Q: Can Barcelona leverage SmartCity to build on and globally leverage its strengths in architecture, food, football, music, etc?

Visit to Glories Entrepreneurship Center & Incubator http://emprenedoria.barcelonactiva.cat/emprenedoria/cat/

Started in former Olivetti typewriter factory of 1885.
Entrepreneurship centre: free for residents (9am-6:30)
Experts certify startups, they can get bank loans ($30M Euros already)
85% of graduated startups still exist after 3 years.
30 staff: 8 experts for advice (business creation), trainers, admin
15% of founders have foreign nationality and work permit/visa.
Special programmes for women below 30 and above 45
Preferences – high use of IT, job creation, CSR, network synergy with existing/graduated companies
We take no equity in the startups (!), this is a government incubator (revenues come from tax, job creation). Total of 3 incubators, 2 entrepreneurship centres, 1 accelerator, 1 industrial park.
“For the moment we are part of Spain!”
Other initiatives – by Google in Barcelona.

Green and Smart Buildings: Enric Ruiz Geli, Founder, Cloud 9
elBulli Foundation. Architect of MediaTIC Building

Is sports a knowledge economy? Yes, the rights/IP is!
Architecture is more than a language, an experience.
Good architecture is supposed to engage people, help knowledge transfer.
Building cooled by geo-thermal water flows via the sea.
In Barcelona the owls wear sunglasses, too much extra lighting! Need smart lighting, highway lights should come on only when cars are nearby.
Cities should have at least X number of birds/bees per square metre.
German/Bremen – zero tolerance in digital printing of materials.
South-facing surface has 6 times radiation of north face. Need to factor it in design; four types.
80% of Barcelona building energy consumption is air-conditioning! Need to attack it.
Jaw-dropping designs of green buildings with cooling via circulating water (geo-thermal), teflon, nitrogen fog (create clouds!), smart membranes (with luxometers), light sensors, motion sensors
Jeremy Rifkin: Civilisation of empathy.
Architecture is approaching the disruptive green moment
140 Arduino computers are in the skin of MediaTIC Building
Software tools for architecture are now very sophisticated. Architects can work remotely with manufacturers.
We are entering era of #IoT buildings – Internet on every window, chair, table, corridor
Soon, every public building in Europe will have to display its ‘power invoice’ and green factor on the door
Example: design of Ford Foundation building in New York.
Architecture in the era of #IoT is an opera!
My Q: what about use of plants in buildings? A: Yes, organic architecture is important, eg. use of algae-materials
Glass industry and polymer industry are coming together, eg. teflon.
Massive stakes – politics of materials: where should oil go – automobiles or polymers?
Keep an eye on performance-change materials.
Architecture is the traffic of materials and data.
Architecture is the conversation between the building and the people: the residents and neighbours.
Net Zero
Tecnalia: use particle/globe based sensors. (Photovoltaic cell is effective only 30% of the time during the day)
We use sensors on trees/soil to control the building
MediaTIC building – Arduino activators. Glass – faces North; view of trees; bottom – green (grass). Factory design – dialogue with neighbourhood (factories).
Dinner time chatter: There is hype about smart city, but don’t get put off by the hype, stay focused on the power of the model. How can creative city concept create vastly more jobs, eg. look at youth unemployment in Europe.

Gallery for Marketing and Visioning: Natalie Naval, Manager, Roca Gallery

http://www.rocabarcelonagallery.com/

Innovations in the bathroom: design, sustainability, well-being
Lifecycle – renewal only every 10 years, little room for dialogue
Gallery = communication tool (space + content)
Award-winning brand marketing tool
5 galleries – Barcelona, Madrid, Lisbon, London, Shanghai
Night – water cascade
Next – Mumbai, Berlin, BA, Singapore, KL, NY
Reinvent the Toilet Challenge: Bill & Melinda Gates Foundation
Annual Design Challenges
Workshops on food design; talks/panels in Shanghai
Roca Gallery is a design dialogue for branding, visioning the bathroom of the future, reinventing the toilet (Bill & Melinda Gates Foundation)
Powerful imagery from photo gallery of water problems around the world: Balazs Gardi www.WeAreWater.org

Jordi Corral, Project Manager, Roca Innovation Lab

Roca was created in 1917, in rural areas near Barcelona.
Heating radiators, then sanitary ware in 1936. 1950s: faucet, then airconditioning.
2011 onwards: overall bathroom solutions.
Better known as a brand than Iberia Airlines, Telfonica, ColaCao.
Vision 2020: redefining the culture as one of brand & innovation, not just manufacturing
Design centres – Spain, China, Taiwan, Brasil
Roca Design Centre: focus – trends, simulation tools, IP, packaging, rapid prototyping, innovation lab
Challenge: complexity of products is increasing, but time to market has to reduce and innovation pace has to increase. Customers, partners have to be involved earlier in the cycle.
Not question of working faster, but working together
Water saving, cleanability, hygienic, interface, comfort, ergonomics, new needs
Amazing designs of seats inspired by cars; bathtubs with less water usage; shower with more storage space for containers; smooth shapes of faucets
In-Tank: cistern is in the WC (below the pot), no need of external tank
Focus change from what’s new to also what’s next.
Innovation Lab is a different setup: new site, processes, team. Visionary concepts (not products) for the Design Centre (who would then convert them to products)
Analysis -> ideas -> products.
Get Inspiration, understand customer needs, identify opportunities, analyse challenge, frame insights, explore concepts (idea generation & selection), realise offerings.
2008: water saving, 2010: public bathrooms; 2011: luxury; 2012: ageing society
Fantasy bathroom: Augmented Reality in the bathtub!
Water saving is a global trend, one of the key drivers affecting toilet design
What’s next for our lab: tech survey (materials), disruptive future (new players who may reinvent the toilet)
There are 2.6 billion people in the world with no toilets (open defecation: India)
No permanent job, overseas experience, conceptual designers (intangibles)
We also capture learnings from products which did not work, eg. what to avoid next time, what can be salvaged from this experiment
Verticals – homes, public. Horizontals: electronics. + Cross-cutting teams
My Q: How do you get insights from other stakeholders – plumbers, retailers, architects?

3Rs: Review – Reflect – Recreate: Montserrat Pareja-Eastaway, University of Barcelona

Tensions between traditional v/s emergent sectors; creative class v/s residents; local v/s global; centralized v/s distributed; new ideas v/s cognitive-cultural imperialism
Need to promote empathy and serendipity
Digitalisation of dreams: all is possible
Permanent and continuous innovation is a major shift in the paradigms of everyday life
Spaces for Living should be innovative, smart, participatory, socially cohesive

Design and the C-K theory: Armand Hatchuel , Professor, École des Mines, Paris

Sound is an independent channel of knowledge. Sounds of Barcelona v/s books about Barcelona (soundscapes by Mantas: sounds of trams, sirens, birds, music). Also perfumes, aromas and smells of Barcelona.
Can academic communities be smart, creative, disruptive?
Nutriset: immunisation solutions for babies.
Design theory helps deal with the unknown
Mathematics is one of the most creative forms of thinking
Creativity has been built as a psychological phenomenon.
Need to feel comfortable with strangeness, eg. contemporary art museum.
Design, creativity, innovation. Understanding the impact of examples.
Book: Marine C-K Theory
Tensions between art and authority. Some artists want to be the leader, eg. Michaelangelo.
Creativity and psychology, cognition, economics, management.
Book: ‘An Introduction to Innovative Design: Elements and Applications of C-K Theory’ by Marine Agogué, Frédéric Arnoux and Ingi Brown
Creativity: original ideation. Design: building new artefacts; methods/skills/rules. Innovation: novelty/deviance.
K->K: Deduction, optimizing, modeling. C->C: refining, choosing, structuring. C->K: from unknown to known. K->C: known to unknown
A chimera helps deal with the unknown. (Politicians also do that!)
Universities help create and reconnect knowledge.
C-K Theory helps explain the rationality of crazy concepts, eg. anti-depressant toothbrushes.
Einstein: Logic will get you from A to B, while imagination will get you anywhere.
Design is more than applied knowledge, more than the combination of compatible knowns.
How to improve design capacities of creative people?
Psychologists look at patterns/predictions of creative behaviours.
International Design Conference: paper on biomimetics (biologically inspired design with C-K Theory). Nature offers crazy concepts! Crazy concepts help you discover new kinds of knowledge and connections.
Armand’s book: Strategic Management of Innovation and Design
How to use biomass for energy? Sewage has energy too.
Innovation is not linear. Look at new values, knowledge, concepts, identity.
Linear process is fragile and can spark conflicts in the organisation.
Brainstorming – limitations: focus on quantity of ideas, not quality.
My Q: What are the inter-cultural dimensions of what is ‘crazy’ in innovation?
Armand: I work with an Indian professor in CMU; C-K is based on bodies of knowledge and frameworks that are relative
C&K evolve in a spiral; more than circulation
Apple’s business is built on changing the identity of objects
My Q: Startups do not have many preconceived notions/knowledge/blinders of incumbents; better at bringing new concepts to life

Technology, art and citizens: Josep Perello, University of Barcelona @JosPerello

Christa Somerer: Interactive Arts
Sistemes Viius
Humans can communicate with the electrical charge in them, their electric rhythms & vibrations.
Art and citizen participation should be a fundamental part of how science is carried out
@OpenSystemsUB www.ub.edu/opensystems – connects citizens with science and art; validation and participation
Musical metaphor: Lou Reed – Walk on the Wild Side
Open methods: citizen science, responsive research, collective experimentation, data collection, collective decision making
We have created a community of practice with 5 research groups having citizen science projects since 2012 @CCiutadana
We created a community to discuss serious decline in bee population in urban areas like Barcelona; citizen science project with Arduino sensors
Bee Path project www.Bee-Path.net – app to track how people move around during a science exhibition. Mapped onto animal partterns!
We also tracked how people moved around in a museum, and converted that map into a work of art
We looked at how kids solve the Prisoners’ Dilemma; patters were published in a Nature article. Extended to board games also (Board Games Festival)
Barcelona Science Festival Novum has a section on arts as a catalyst for scientific understanding and research. Festival = lab. http://lameva.barcelona.cat/novum/ca/
We wanted to create community maps of the city, but drones are not allowed, so we used balloons!
Amazing city maps/photos were created by 15-year old students using balloons and cameras
Artists can draw graphical summaries of conferences which can be better understood by the public
I am a mathematician studying complex systems, so I can study anything!
Standing ovation for Josep Perello – ‘how to bring citizens into science in an artistic & collaborative manner’
Next frontiers:
Maxim: That was a good answer to a question I did not ask!
Galaxy Zoo (analysis of Hubble images), AirAware (layers of brain images),
Public Labs and citizen science are not allowed in some countries

Pep Torres, President & Founder, Museo de Ideas e Inventos de Barcelona (MIBA) http://www.mibamuseum.com/ @Pet_Torres

Hypnotic slide of rotating spiral: I will put a spell on you!
Classic invention dreams – time machine, flying car, invisible man.
They exist: Rolling Stones, cars with tyres stolen, waiter in crowded restaurant.
Give all ideas a chance to exist.
Pep’s inventions: washing machine for men (with gadgets; finger print detector to alternate between men and women users); lots cables (useless, but looks important!). Featured in BBC, WSJ, USA Today; 57 countries! Reset your computer with a punch. Glow in the Dark dogfood. Free vending machine (but after riding 2.5K on a bike machine). “One of 50 best inventors of the year.”
There is no difference between good and bad ideas, only ideas which you do and ideas which you do not.
Remote control as big as a pillow (never gets lost). Smart shoe with detector to make sure you don’t step on ants. Buzzing alarm pillow so partner does not get disturbed.
Some products won awards at London competition: judged with adults not a separate category as kids. Pitching as kids v/s adults gets different reactions.
Museum – old HQ of Communist Party. Bank balance: < 300 Euros. Convinced four banks to give him a loan of 300K! Next Museums – Montreal, etc.
Competitions and prizes for kids – drawing, prototypes, patents!
As we grow older, we become more cowardly.
Beds with periscope to detect if there is a monster below; factory certification that there is no monster in the box!
Inventing is about being brave, not just having big ideas. If you don’t launch the drop, there will be no ripples.

Cultural Capitality of Barcelona: Luis Bonet, University of Barcelona

City – built, relational, imagined.
Internet presence does not guarantee sufficient revenue.
(1) Cultural tissue – leadership, creativity, live performances, education
(2) Cultural supply – books, goods, events
(3) Urban space and infrastructure

Light Years: Eugenia Balcells, Visual Artist www.UniversoEugeniaBalcells.com

We are in the beginning of a new Rennaissance. Spirituality, physics, medicine – all the ways of knowing will be connected. We all have to dance the dance.
2015 – International Year of Light
Each element in the Periodic Table has a light signature.
The unity of 100+ elements defines all reality, and we don’t know their names! We know the names of obscure kings and queens but not our components. We are in the dance of these elements.
Mexico – gold, copper, silver: colours projected onto stage; modern dance.
Aluminum bars of different length, painted; musical instrument.
Discs in globe with different light projections.
Cousin is head of an astronomy observatory in Canary Island.
Art + astronomy, chemistry = great combination!
We need to see more, better and wiser in this day and age.
My work is a bird flying, how to show it by talking?
There is a pleasure in knowing for the sake of knowing.
NASA has taped the sounds of the universe.
I am lucky, I also find things by chance.
“One spectrum is worth a thousand pictures.” – astronomy (cosmic insights)
Rig Veda – creation hymn.
(Tears in her eyes and kisses to heaven as sound finally works on her video!)
Poem – Periodic table. Eric Jou?
1. Homage to the Elements
2. Wheels of Light: Coloured elements with power – blue water, green grass.
3. Marble.
4. Eight rotating rainsticks.
5. Exhibit – living room objects painted in silver and floated (like space). Dining room table projections – hands of different people – all of humankind is invited.
We have to be more and more thankful to water, it gives life and purifies.
Q: How do you compose?
A: How creativity works is complex. Non-directional. You have to be there to be there. You have to be ready to receive. Active-passive. You have to be in it and with it. You need courage for the hard times. Gifts are tested hard. It is a question of faith. Faith, intuition, experience and key elements of creativity. You are not always ready to see what you can see. Seeing is life. Artists have to keep working on their seeing. Be healthy, open, free, connected. Not just a mental process you can dissect, in schemes.
Schools will change and are going teach us the tools which have not been taught before.
Utopy is necessary as a laboratory. You have to dream the garden before you create it.

Science and Art of Gaudi: Daniel Giralt-Miracle, University of Barcelona

‘Gaudi’ means a whale of a time!
Incredible phenomenon. All his work is concentrated in Barcelona.
Not much work exposure to Frank Lloyd-Wright. Gaudi was like a recluse. Directed his work personally.
Huge appreciation over the last 40 years. Biggest tourist attraction of Barcelona.
Received great recognition from Japan, France, US, etc. UNESCO Heritage Sites.
Parks: garden city.
3.2M visitors to Sagrada Familia museum in 2014.
His buildings are like a spiritual opera.
He had great fun with door handles, chimneys: lights, colours, shapes. Didn’t see them as auxiliaries.
Four-armed cross at the pinnacle of the buildings – four cardinal points plus Christian cross.
Architecture requires protection like hat for men and women.
Gaudi is closer to Expressionism, Surrealism. Works with ceramic in novel ways.
Inside: lighter tiles at the bottom, darker ones at the top. Blurry at the bottom as if you are under water.
No regularity in size of windows, rooms – everything is a game. ‘Only a snake could live there!’
Worked with undulating wavy surfaces; paraboloid, hyperboloid. Geometrist, mathematist.
Gaudi does not make you mad completely.
Huge courtyards for ventilation + light.
Sagrada Familia: original documents burnt in a fire during the Civil War.
7.5: magical modulus figure for H W D.
Gaudi builds arches as trees/branches and not columns/posts. No need of buttressing.
Celestial, cosmic effect. Full representation of divinity.
Tourism = pilgrimage.
Gaudi transformed morphology of nature into architecture. Nature is my master.
Leaf as roof, tree trunks as column bases, knot on columns, seashells as chimneys, orchard as row of columns. Fish scales on roof. Bones as columns. Onion as rooftop.
“I am a geometrist.” Chains, strings – inverted: ceilings.
Sinusoids, conoids, helicoidals.
Gaudi is a man of science, research and art.

RRR: Xavier Castener, University of Lausanne

How to integrate importance of innovation across departments
Need to analyse imagination more. Chimeras – desired states which do not exist.
Drivers of innovation (motivation): values, needs, problems, trends, desires.
The innovation process: creative chaos followed by selection of useful/generative processes.
Innovators will fail early on, but society needs more people to experiment more.
Seducing an audience: appeal to personal experiences and common desires; energy, fun, humour; struggled and then succeeded

Future of Mobile: @GuillemCrosas, Pangea

Virtual reality – need glasses to see the overlay; Augment Reality: no need of additional glasses
Only 15 years ago, we were in the era of 56K Internet and Nokia featurephones. No social media, YouTube.
In 5 years – widespread IoT, Google Glass, smartwatches, beacon, AR, hi-tech toys.
Tech-enabled narrative: use a range of techs to increase trans-media actions
Case studies: kids creating animated characters on their own (Educa Anima Monstres). Our core competence – 3D modeling, design, campaigns. More than 150 apps developed so far.

Laura Larroya, Retail CIO, Grupo Damm

Damm = Estrella + Damm + Tagus + Turia + Victoria + Keler + Xibeca.
Different brands for different regions.
Also logistics, soda, water, IT services
“From the land to the table.” USP: best Mediterranean beer. Best raw materials, 100% natural ingredients.
Damm = quality, Barcelona, culture (music festivals).
Also brews Daura, gluten-free beer. Inedit: double-flavoured beer.

Jordi Serrano @JSerranoP Founder, Future4Work

Digital transformations for brewers
“It’s a Digital World.” #IoT will transform the #beer industry
There is an innovation explosion – keep an eye on Asia.
If you don’t innovate, you will be obsolete. Even younger companies are dying because they don’t innovate well enough.
Ref: MIT CapGemini map of digital transformation (2011) https://www.capgemini.com/resources/digital-transformation-a-roadmap-for-billiondollar-organizations

Top 6 creativity tips: get up, get out, get real, get back, get lost, get high!
Awesome breaktime chatter: how to manage creative businesses? Where does creativity end and business begin? How to manage melodrama?

The sense of the senses (gastronomy): Judy Auge, Alicia Foundation www.Alicia.cat

Chefs and scientists working together on food-tech and nutrition, eg. for those with allergies and food disorders. Knowledge bridges.
21st century nutrition challenges & opportunities: sustainability, food heritage, culinary tourism.
Bus Alicia – traveling bus to educate people.
Shrew, bearded vulture, bear have different needs.
At current consumption growth rates, we will end up eating insects in 100 years!
Food pyramid: (i) foods (ii) consumption mode, eg. with family or in front of a screen – social or alone (iii) physical activity – daily/periodic (iv) cooking – natural, steamed, fried

Science + Chefs: Jaume Biarnes, Chef, Fundacio Alicia

Palliative care – providing food with dignity and aesthetic value for seniors in their last few years. Families of patients feel impotent – give them the recipes and insights for good cooking, helps overcome depression (instead of eating drab food all the time).
At 18 we feel eternal. When you are old there is no more sex, drugs and rock&roll – so at least eat well!
Low budget does not mean low quality or aesthetics of food.
Fat is good for you – but only once a month!
Focus on your food (try eating popcorn after the movie – you eat less, because you are distracted during the movie!)
If you cannot compete on price, offer quality or something uniqye.
A good chef interprets the recipe like a musician.
Q: Do you work with other countries also? A: Set up your own Alicia in your own country.
Q: Are you working on alternative proteins, meat clones, insect proteins?

Marc Rocas @MarcRocas, Kedia: Sonar Festival this year married two sets of twins! http://sonar.es/es

Catalan Cuisine: Paco (Francesc Sole Parellada), Restaurant 7 Portes

Growth of restaurants, books. Sofregit, picada, romesco. Mayonnaise – from Maio island.
Put your landscape into the pot.
Germanic discipline in sausages v/s Mediterranean complexity/confusion: ungovernable! Also in cheese.
There are two types of paella: for tourists, for locals!
Frontier effect on Spanish food – French influence.
Innovation in food also takes place in tableware, sidedishes, shape (Valentine’s Day – egg-shaped sunny side up!)
“I don’t know about the future of #Catalan cooking but I am worried – disappearance of small restaurants, unique traditional dishes, even grandmom recipes”

Creativity in Culinary Oil: Carles Tejedor www.OilMotion.com

‘The global business of culinary oil’ www.Oilab.info (portal)
Fusion innovation (blended oils): olive + sesame
To really understand olive oil, I had to understand all oils
Uses of oils: culinary, automotive, medical. Cooking: frying, dressing, sauté, baking, marinades.
Keep your eyes open, you will see opportunity everywhere.
Respect all the flavours you have in your life.

Day Six: Mantautas Krukauskas @covarnis leads as usual with a terrific group music jam with – paper! Flap, tear, crumple, wave!
Meeting in co-working space in University of Barcelona.
Juame’s recap:
Product, price, place, promotion -> Experience, exchange, everywhere, evangelisation

Case study & management lessons: El Bulli and chef Ferran Adrian (Laurent Simon, Patrick Cohendet)

http://www.elbulli.info/

http://observer.theguardian.com/foodmonthly/futureoffood/story/0,,1969713,00.html

http://elbullifoundation.com/

Art + science + community collaboration. Customer = participation. Creator + manager of a creative organisation.
Innovations – spherification, caramelisation, use of liquid nitrogen (eg. to make cocktails)
Crocant Gaudi, Raviolis Lewinsky
Excess of creativity? 42 chefs for 35 diners.
Creative slack – mix of exploration and exploitation. Research for 6 months, restaurant for 6 months. No lunch, only dinner. Learn from customers, waiters, chefs, scientists.
Diversification – catering, books, conferences, online (Bullipedia).
Lessons for the organisation – balance middleground, underground, higher ground. KM = middle ground; connective tissue for best + next practices.
Blend exploration + exploitation of knowledge (should mutually fuel each other, manage their tension). Need communities of employees, customers, partners, others; also taxonomy, codebook, ambidexterity.
Performance is about go/no go. Ideation is about why/why not.
Types of knowledge flows in an organisation: intense, loose, community-centric.
New ecosystems of knowledge: transversal work, self-directed learning, social connectivity, sell product -> provide experience
Brilliant cohesive synthesis by Patrick Cohendet and Laurent Simon – connecting KM, innovation, ideas, creativity, management!

Open Discussion, Team Project Presentations

Don’t forget that technology and context change faster than people do
Organisational challenges: (i) too many/unproductive meetings (ii) the new normal – inter-generational tensions, complexity, chaos
Post-Its were a pre-cursor of Twitter; proverbs were a pre-cursor of Post-Its!
Business challenge: how to make payment plans convenient + deliver savings to customers + make money for the company
Universities have become more of a qualification system than an education system. Need an ‘Institute for Lifelong Learning!’
Need more crossroads of artists, researchers, entrepreneurs
Art and business don’t always mix well; you may lose a bit of one or the other or both.

Projects: Bizarre Bazaar. Creators’ Habitat. Human Dynamo (bike powered mixi – on carrier). Everyone says “Close your eyes,” next group says “Open your eyes!”
Spur creative intensity.
4 Rs – add Remix (to review, reflect, recreate)!

Xavi Luznao, musician

Spectacular one-man pipe+wind instrument music session by Xavi Luzano wraps up Barcelona Creative week! http://www.xavibufa.com/
Music = physics + creativity.
If you are a flautist, you see instruments everywhere!
Pipe, hose, bicycle handle, broom (your own!), chair, ladder, nose flute, tap, pasta, prefab brick, water gun, grandpa’s crutches, grandma’s wheelchair, barricade, conical divider, microphone handle.
Message: eat vegetables, aliens exist!

Closing ceremony

Francesc Sole Parellada:
“Later in life, you will remember not your successes or failures – but what you did not do.”
The quality of students/participants is also important for the success of a programme!

Tour: Design Museum (Musseu del Disseny)
GREC Festival: spectacular outdoor concert by Kyle Eastwood!

Uncategorized

Montreal Creativity Summer, 2015!

Montreal Creativity Summer, 2015!

by Madanmohan Rao http://twitter.com/MadanRao
Editor, The KM Chronicles http://bit.ly/TU12l
Montreal; June 25-July 3, 2015

Logging in now from Montreal’s Summer School on Management of Creativity in an Innovation Society! http://summer-school.hec.ca/en/participants (hashtag: #yulbcn)
See my quotes compilation and blogs from the 2014 Bangkok edition: http://yourstory.com/2014/10/creativity-30-quotes/ http://km.techsparks.com/?p=762 (new links: http://yourstory.com/2015/07/photo-sparks-global-tour-musical-creativity/ http://yourstory.com/2015/07/art-startups-city-creative-hub/).

I. Context

Lucy Stojak (HEC Montréal): This is the 7th edition of the Creativity School! New spinoffs/talks – Bangkok, Strasbourg, Lille, Grenoble, Rio/SaoPaulo, Helsinki. (Thanks to the Mosaic team: Alexandre, Alice, Lucy, Jeremy, Simon!)
Patrick Cohendet (Professor, HEC Montréal): This all started in Restaurant 7 Portes (‘magnet of creativity’)! Inputs from Strasbourg, Barcelona, Montreal, Quebec. Barcelona & Montreal – narratives of two creative cities.
Laurent Simon (Professor, HEC Montréal): Consider yourself as ‘cognitive ducks’ who will be force-fed till you become creative and ready for the feast (foie gras)!
What is the creative heart of society today? MOSAIC platform: research, networks, training
Jaume Valls (Professor, University of Barcelona): MOSAIC spirit – transversal, exploratory, collaborative

II. Group activity: what are the burning questions of innovators?

How to be creative when you don’t have time, how to keep things simple, how to go beyond product innovation, how to protect data, how to innovate continuously, how to build the reflex of creativity, overcoming fear of innovation, coordinating international innovation teams, filtering/choosing ideas, role of incubators, user centricity, innovation in regulators, improving ecosystems, sustainability, collective innovation, innovation capacity in emerging economies, internal buy-in, metrics, competencies, execution, innovation with minimal change, daily innovations, role of communication; how to have a sense of purpose, how to be innovative and productive at the same time (or with balance); is innovation necessary for all?

III. Pierre Giorgini (President, Lille Université)

These days conference speakers can’t bullshit because the audience can look it up instantly on Google!
Don’t shape creative people for jobs, shape jobs for creative people
We still can’t imitate a flock of birds or swarm of bees
Convergence of the energy and transport revolution triggered a boost in productivity levels
We are going from connected human to augmented human, thanks to intelligent agents and Big Data
Digital is no longer a power, it is a super-power
Jaw-dropping photo of a drone – which is actually a metal robotic insect!
Cognitoys – have intelligent conversations with kids
We are entering the era of cooperative networks: multiple networks, multiple cooperation agendas/models
Vive la Co-Revolution! Co-creation, co-funding, co-use & barters
Techno-scientific factors and Internet convergence are leading to lightning transitions
Intense creativity is as important as efficient production (Edmund Phelps)
Spectrum of skills: strength, manual skills, intelligence, ingenuity, creativity, innovation
The beneficiary is now a partner of the system and is also a player
Focus also on value creation from lateral innovation arising from unlikely encounters (trans-disciplinary)
Create a new form of education which helps learners handle complexity; leads to sustainable humanistic innovation
Innovation ecosystems need to blend physical and virtual networks/spaces and promote co-design between unlikely partners
Future innovation ecosystems = Engineering innovation + Social innovation + Complexity pedagogy
Humanicity = a new space for living (living lab)

IV. Denys LaPointe, Executive Vice-President, Bombardier Recreational Products (BRP)

Day Two kicks off at Design and Innovation Center of BRP!
Every 10 years, the Fortune 500 ranking changes drastically; companies caught by surprise/inertia: Kodak. Not all companies succeed all the time, eg Apple & Newton
Four kinds of innovation at BRP: invention (completely new), disruptive (old product still stays; eg. desktop + laptop), evolution (new segment), continuation (new features)
BRP = inventor of snowmobile; also ventured into ATV, Skidoo, sailboats, watercrafts, ‘Spider’ three-wheelers
Design philosophy: products should be exciting, functional, highly innovative
Design for different segments, eg. older riders: larger typeface, more contrasts and lighting
Wow factor = seduction: emotion, touch, feel, balance, rhythm, colours, proportions.
Design language evolution: edge, hard edge, flowing edge, flame, facetises, ‘squarcle.’
Design DNA: positive curves, dynamic feel (even when stationary), facial expressions (sublimal).
Design vision: escape, intensity, muscular, feel magnified, passion, friendship. Photos: card game, highway, DJ, comic hero.
Spyder: open air experience + stability, peace of mind
External challenges: regulation (categorisation of two/three –wheelers).
Product development = design + engineering + marketing, with customer at centre. But remember that consumers are limited in what they can imagine, and are not aware of global trends or new technologies/materials. Ask them mostly for preferences and validation, and probe for their fears, eg. fear of bikes because of danger/falls; three-wheel model offers safety (new segment)
Metaphor for innovation stagegate: gas->liquid->gel->crystal
“People create products, not processes” (Hall of Fame of designers). One engineer learned how to ride a unicycle; realised that it is more stable with a helper wheel!
Creative leader should create a good environment, be sensitive, make employees happy.
BRP has a 3-day off-site Annual Design Forum. Role of facilitator key for brainstorming, stimulation, gets creative juices flowing. Let the voodoo magic do its trick!

V. 3Rs: Review-Reflect-Recreate

Day Three kicks off with a review of Day Two!
Fuzzy Front-end (Koen et al 2001): new product engineering development process. Opportunity identification & analysis; idea genesis and selection; concept & tech development. ‘Blurry spark.’
Idea->Concept->Product. Ideate->Screen->Develop->Test->Launch.
Innovator’s challenge – false negatives, false positives. Who has the authority to judge?
Laurent Simon: The ‘designful organisation.’ The importance of crazy concepts.
Inspiration from nature: bio-mimetism, bio-mimicry. Car front looking like duck beak. Warplane shaped like eagle. Gaudi – shells and snails.
Whirlpool has 100 days experimentation timeline
Patrick Cohendet: Philips has a parallel incubator along with marketing
Visit to Saint-Benoit-du-lac (and Barcelona: San-Benet-de-Bages). Spaces for Life – Time for life. History, spirituality, experience, six senses (silence); challenge – economic viability. Also, monks are not signing up in large numbers. Be in this world but also in other + spiritual worlds.
Mantas/Lithuania wraps up RRR with a musical piece – monk chants followed by motorcycle sound (abbey + Bombardier)!

VI. The creative economy: challenges and issues (Part 1) – Patrick Cohendet, Laurent Simon

Reading resources: The Creative Economy (Howkins 2001), Reports from UNCTAD/UN: 2008, 2010, 2013. Others: Rise of the Creative Class, Creative City, Creativity and the City, Creative Society, Economics of Creativity, Creativity and the Global Knowledge Economy
Crossroads of science, arts, culture, business, technology. Create and circulate intellectual capital; also social inclusion, cultural diversity, human development.
Society: agri – industrial – information – knowledge – creative society.
Productivity = do things with perfect replicability, increasing scale, increasing efficiency
Creative intensity = reinvent permanently the things we know we can produce efficiently
Creation: products -> information -> knowledge -> ideas
Eric von Hippel (‘Democratising Innovation’) – top-down invention is being questioned thanks to democratising of ICTs. Producers cannot conceive of everything. User-led innovation: wind-surfing (sails, parachutes on surfboads). User-developed innovations for the high-performance sport.
Edmund Phelps: ‘Mass Flourishing: How grassroots innovation created jobs, challenge and change.’ Broad involvement of people.
P&G has more chemistry researchers than all US universities. 7,500 researchers in 2000. R&D -> C&D (connect and develop). 35% of its products now have elements coming from outside. R&D productivity increased by 60%.
NikeID – customize your own shoe. Lay’s chips – 24 flavours of chips.
Rewards for contributors – recognition, reputation. Complexity of collective processes.
Paul Romer: “Too often economists have been willing to treat ideas a footnote to the rest of the economic analysis.”
Henri Mintzberg: ‘Rebalancing Society.’ Companies are losing their sense of community; sense of belong to and caring for something larger than themselves
Paul Adler (2001): “Market, Hierarchy and Trust: The Knowledge Economy and the Future of Capitalism.” Market relies on price, hierarchy on authority, community on trust. The balance of these three poles is a must (org, market, community)
UniSoft: matching hierarchies with communities
Jane Jacobs: ‘The Economy of Cities’ – the jumping joyous urban jungle. Diversity, density, dynamism. City = crucible of diversity
Laurent Simon: iPod: weak scientific creativity (combination of existing elements), strong artistic creativity, very strong business creativity. “Constraints are a lever to jumpstart new levels of creativity”
Co-design, business model – very important elements today
Creative economy = diversity (origin of conception & development) + collectives + values from ideas. You need to reconsider innovation processes, management and territories.
Since 1990s, economic growth of creative industries is four times the growth of manufacturing
Reinvention: 80% of IBM’s business is consulting
3M is an innovation machine; 100 years old this year. 2006: introduced Six Sigma, but innovation pipeline reduced by 40%. CEO was fired.
Reboot! The new kind of creative work – failure is normal; ambiguity rules; knowing what to do is more difficult than actually doing it; work is organised around what we do not know also; don’t micro-manage; definition of ‘work’ is changing
In some domains, employees know more than their managers
See YouTube: The Future of Management (Management must be reinvented – Gary Hamel) – tools of creativity are widely distributed, everyone gets heard, communities are also self-defined
Salvador Dali: “Intelligence without ambition is like a bird without wings.”

VII. Jaume Valls, University of Barcelona: 10 Types of Innovation

See my review of the book: http://yourstory.com/2013/10/ten-types-of-innovation-book-review/
This book is useful as a teaching tool about innovation

VIII. Open Innovation: Laurent Simon

The tin can was invented 15 years before the invention of the can opener!
Chesebro: open innovation
1. Make some friends; you don’t innovate alone.
2. Ask the question: what is important, what will we make a difference, what are we about
3. Go out and play
4. Invite your friends; take your employees with you
5. Explore new playgrounds, contexts
6. Make some new friends: suppliers, techies
7. Invite them home
8. Ask the question again; frame/reframe
9. Listen, discuss, debate (friction, abrasion, collision, conflicts)
10. Tell stories
11. Make it concrete – draw, build
12. Show the prototypes
13. Try, make people try, play with the prototypes again
14. Improve
15. Start again; it’s an ongoing process

IX. Jugaad & Frugal Innovation: Madanmohan Rao (me!)

Jugaad: Quick-fix, makeshift, workaround. Low-cost solution. Flexible approach. ‘Stretching’ available resources. New, unconventional uses of items. ‘Bends’ the rules. ‘Good enough’ and not necessarily the best. Band-aid, and not surgery

Type 1: Individual/community solutions. The problem solver is the one who has the problem (creator = customer). Business model and IP protection are not main concerns.
Type 2: Developed by SMEs. Business model. Sustainability is the main goal (not focused on major profitability)
Type 3: Also called ‘frugal’ innovation. Practiced by MNCs and new startups. Top-level corporate support. Strong development processes. Clearly defined success metrics.
Examples:
GE: portable ultrasound scanner; SafariCom: mPesa in Kenya; Selco India: solar energy solutions/services; The Sharing Economy: CouchSurfing, ParkAtMyHouse, BlaBla Car;
Tata Nano car; Ford’s TechShop engagement with tinkerers; Unilever’s Sustainable Living Plan
Trends/recommendations:
Blend structured and improvised innovation
Applicable in emerging and mature economies
Ecosystem linkages (‘unlikely partners’)
3D printing
Maker fairs, hackerspaces, hackathons
Venture capital: Unitus, Acumen
Quotes/Proverbs:
A grilled locust is better than no soup. – Zimbabwean proverb
I hear, I forget. I see, I remember. I do, I understand. – Mandarin proverb
Creativity thrives best when constrained. – Marissa Mayer
Creativity app for innovation – proverbs & quotes! ‘WordSparks’ https://appsto.re/in/XieS3.i (Apple) https://play.google.com/store/apps/details?id=com.antarjaal.startupquotes (Android – free!)

X. Pecha Kucha Round 2

Co-Design Olivier Irrmann, ADICODE: 2X2 matrix of proactive, reactive & inactive customers v/s designers
Creative Cognition: Marine Agogue, HEC Montreal: Terrific photos of copy/paste twins, juggling brain/heart. Stroop test and creativity
Design Thinking: Valerie Chanel: Forms of activities – enterprises, associations, collectives.
Innovation projects begin with the vision for change, flows of economic/social value; ideation; proto-typing and exploration. Start with team building as a foundation.
Minh Mai Thai, Associate Professor, HEC Montreal: Who is the creative custodian in an informal/voluntary entrepreneurship model? Network resource planning, value accounting system. See Sensorica.co, Valnet.Webfactional.com

XI. Pecha Kucha Round 3

Christian Defelix, UPMF, Grenoble
Step 1: Managing the experts
Reading: Brian Carney – Freedom Inc.
Step 2: All employees for innovation
Step 3: HR strategy for innovation, eg. companies exchanging employees for some time
Frederic Touvard, Centaury France
Go beyond QCD – EAT exploration, achievement, team agility
Rational is good but not enough.
Francesco Sole Parellada, UPC: SMEs and Innovation

XII: The Process of Ideation: Patrick Cohendet, Laurent Simon

Ideas are not born, they are collectively crafted
Spark, Codebooks (manifesto+vision+rules & associated knowledge), Landing
Arthur Koestler (1964): ‘The Art of Creation’- emerges through bisociation. Uncovers, shuffles, combines. Methods – TRIZ, design thinking, etc.
Bisociation: blend elements from two previously unrelated matrices of thought into a new matrix of meaning. Comparison, abstraction, categorization, analogies, metaphors. Matrice = ability, habit, skill, pattern.
The scientist, the artist, the jester. Archimedes; Picasso.
Cirque du Soleil – no curtains, animals! Live music, home-made costumes.
Stephane Cardin, The Foxteam – Ubisoft: Fail faster. Follow the fun (video games).
Epistemic communities – in science, industry, art: commonly understood authority, standards, procedures.
Social construction of the idea: sensemaking, learning by intrusion, aligning the idea.
Fleming, Einstein: urged people outside their domains to help them.
Reconfigure the knowledge base.
Ideation: (1) Spark, eg bisociation, KM – tacit/explicit (2) Social construction – sensemaking, sharing the idea, finding allies, alerting, seducing; CoPs; manifesto, codebook (3) The Landing – Sensegiving. Idea is mature.
Structure of an idea – intention/manifesto, Structure of the network of adherents, New practices/performances, Artefacts (codified knowledge)
The Surrealist Manifesto: Andre Breton, 1924. Creative movement.
Ideation – find the baseline, adapt/disrupt. Creative slack.
Company to watch: Pixar’s creative method. IBM’s Innovation Jam.
Montreal & Barcelona have many open empty spaces for people to gather, ideate, create
Ideas are open for contestation; jazz is always being re-interpreted and expanded
Arthur: Emote CREATE THINK APPLY Evolve Iterate ReSPARK
Q: How should companies nurture more talents for intrapreneurship?

XIII. C-K Theory Workshop for Disruption: Marine Agogue, HEC Montreal

“A design theory and a theory of reasoning in design.”
Expansion of concepts leads to knowledge, eg. ‘a flying boat that is not a seaplane.’ Doesn’t exist yet. Build on pieces like planes, zoology, boats. Cheaper lighter camping chair. Zero legs? eg. just a belt.
C-K: used to explore new creative concepts, mapping an innovative ecosystem, reverse engineering of an existing design, etc.
Exercise: think of a hypothetical object/concept, eg. hangover-free beer, self-cleaning glasses.
Who may need it, why, what are the causes of the problem, who makes it, what are the impacts, what are some other uses, describe the use case scenarios, who is in the ecosystem, what are some potential side-effects, what already exists in the market, what are the business models, what are existing cleaning methods (eg. wipers, cleaning fish, rain, self-cleaning ovens, water repellant, vacuum cleaner). How to get rid of dirt – suck, shake, burn, peel, dissolve.
Reframe the problem: How to make sure it doesn’t get dirty in the first place! Approaches: avoid, remove. Or create a non-dirt environment. Or viewing device without glass, eg. holography. Or self-cleaning glasses are a subset of always clean glasses – play with C-Space itself also. Related category – robot-cleaner or outsourced cleaner for glasses (go up the tree to ‘Always-clean glasses’). Or make it fun to clean glasses!
Shuffle in and between C-space and K-space. Find gaps, fill; match.
Ways of expanding knowledge base – new partners, learning.

Up next: creative competition (‘making the perfect French omelette!) and the Montreal International Jazz Festival!

XIV. Arthur Shelley: Behavioural DNA of Creativity

[Day Four kicks off with Olivier Irrmann, ADICODE: Beware of fixation effect – eg. thinking largely of Steve Jobs as example of innovator!]
Metaphor – ‘Organisational Zoo.’ We exhibit behaviours of different kinds of animals at different times of our lives/careers/jobs.
Arthur shows ‘The Right Way Up’ map – Australia at the top (inverted map with letters the right way)!
Power of metaphor – it builds on something we are already familiar with.
Behaviours in a creative environment: core (expected), accepted (desired), tolerated, rejected (not tolerated). Activity – slot animals into four layers of roles. The card game generates team conversations, unearths assumptions (within/across tables).
Team composition for productivity is different from innovation
The conversations that don’t happen also can cause conflicts/stress in an organisation.
Conversations can differ across countries/cultures, depending on the animal eg. cow, pig, lion.

XV. SAT Dome: Monique Savoie (President, Founder & Artistic Director)

Mind-boggling demo of ambi-sonic movies in SAT Dome, Montreal! Great opportunity to create a global network of Domes for sharing content/methods in immersive video/audio/animation for music, entertainment, architecture, medicine, etc.
http://sat.qc.ca/en/satosphere http://sat.qc.ca/fr/nouvelles/entropia-rencontre-avec-eric-raynaud @SATmontreal

XVI. Live jazz performance and masterclass by Kevin Dean quintet!

Kevin Dean http://kevindeanmusic.com/
Jazz musicians have a common repertoire for collaboration with others around the world.
Any musician can start the tune, others take the cue/beat from him/her.
Same tune can be played in different version, eg. ballad version of A-Tune.
It’s always up for grabs, there’s always a strong element of surprise.
Collaboration but also a sense of individuality; identified in a distinct manner.
Mistakes etc can be very subtle, especially if the people know each other. Cues – body language, relationships, trust.
General pecking order – bass solo comes at the end.
Creation modes – live improvisation; composition. It’s more than notes, it’s a language, a way of thinking.
Even if I don’t practice trumpet for two days, I can feel the difference. Ballet dancing with your lips!
Time is limited – pick/prioritise what you want to do, eg. improve what you do, do contemporary jazz.
Music of your youth is the foundation of what you like/do; they are in there really deep.
As jazz musicians, the music has affected my life; I am receptive to more different ideas/people. Be aware of not just the loud people but also the quiet ones.
Part of being a great musician is to know your limitations.
I know and can do some things even expert trumpeters cannot.
Hilarious session as musicians ‘pretend’ to make mistakes! eg. bass slows down too much.
Pianist: I sometimes make my students jam with eyes closed/blindfolded! Try having a business meeting that way.
Q: How long does it take to be good? A: Years! Like any other pursuit.
Profound Q: What does practice mean? So much work! A: It also depends on the goal you set for yourself; you can learn faster
Pianist: you also need to learn how to extricate yourself from a problem. Be as prepared as you can. Beyond school learning – it’s about paying attention to those musicians around you.
Drummer: you can respect jazz conventions but also innovate within them, push the envelope. Everybody has ideas everyday – the successful ones keep pushing and exploring and developing them. For improvisation, you need to have a sense of playfulness – have fun and don’t be worried/afraid of making mistakes or being judged. You have to learn about yourself.
Saxophonist: sometimes the solo goes well and then you think you can do better, then you mess up!
Q: How to go from just following notes to creating and improvising?

XVII: Creative territories: Patrick Cohendet, Laurent Simon

Alfred Marshall (1890): city = production of externalities. “Principles of Economics”
Michael Porter: Local clusters in a global economy.
Jane Jacobs: Death and Life of Great American Cities; The Economy of Cities.
Charles Landry: The Creative City: A Toolkit for Urban Innovators; The Art of City Making. Need top/organisational + bottom (people) diversity.
Richard Florida: The Rise of the Creative Class.
Need upperground, middleground, underground. Upperground: top-down, formal entities (eg. companies, museums). Underground: artistic, hackers, deviants! Middleground: collective codebook making, identity building, tension between exploration/exploitation; makes connections between people and organisations – eg. festivals, industry organisations, open door workshops.

XVIII. Jazz & creativity in knowledge organisations: Madanmohan Rao (me!)

Ideas are important in the organisational knowledge cycle; creativity helps think out of the box; jazz helps get creative ideas/concepts. Jazz as a creative intervention in leadership.
The Knowledge Cycle: New practices (creativity, invention), Next practices (innovation, entrepreneurship), Best practices (knowledge management, performance excellence)
Creativity: Thinking out of the box. Identifying & questioning assumptions. Customer participation. Re-draw the sandbox. Change the platform. Find a new channel. Ecosystem linkages. Using new tools.
Creativity techniques: Storytelling. Travel diary. Quotes, proverbs. Metaphors, analogies. Art, movies, photographs, music. Brainstorming: K-café, thinktank, drinktank!
The Jazz alphabet soup:
Acid jazz, African jazz, Ambient jazz, Avant-garde jazz, Bebop, Big Band jazz, Bossa nova, Cape jazz, Chamber jazz, Club jazz, Cool jazz, Cubop, Dixieland, Electro jazz, Gypsy jazz, Indo jazz, Jazz funk, Jazz fusion, Latin jazz, Modal jazz, Nu jazz, Post-bop, Punk jazz, Reggae jazz, Ska jazz, Smooth jazz, Straight-ahead jazz, Swing, West Coast jazz, World jazz …
The Jazz Process for Creativity
World Jazz & Creativity: Respect, reciprocity. Immersion, intensity. Long-term, longevity. Fusion, not confusion. Full-spectrum strategy.
‘Oktav’ app – quotes/proverbs about music; by musicians.

(Arthur Shelley: Asking rapid-fire questions helps keep audience engaged!)

XIX. Mantautas (Mantas) Krukauskas (Lithuanian Academy of Music & Theater)

Cognitive aspects of sound perception influenced by video (McGurk Effect): https://www.youtube.com/watch?v=iikEs3KwGQA (bar/far)
Composition techniques (from music, which can be used in business): reverse, invert, shift, augment/dimunition, sparse/dense, gradual/contrasting, functions/layers
Activity – each table should compose a piece of music (if it doesn’t sound good, call it sound art, eg. !). Depict it as a drawing/photo, how would you make it come to life (instruments), what kind of space would you need?
eg. (1) Classroom Sounds – clicking pens, moving chairs, rustling paper, coughing, whispering! (2) Office Sounds (eg. coordinated typing sounds), Restaurant Sounds (3) Elevator concept – different sounds for each floor button (4) Sound exchange – street sounds from different cities
Up next: group jam session – part conducted, part spontaneous!

Up next: Spain & South Africa music showcase at Montreal International Jazz Festival!

Day Five kicks off with Mantas asking everyone to switch on their phones/laptops and play their favourite ringtone/tune!

XX. Voices in my Head: Marine Agogue, Professor, HEC Montréal

Watch yourself re/create. Ask questions before jumping into creation.
Reflexive techniques: metaphors, improvisation, space/media.
Practice with generative techniques to improve creativity. Change your tempo: slow down, speed up. Have a journal/diary
3 Ds – detach, deconstruct, design

XXI: Elaine Bissonnette, (Director, Brand Strategy, Bell Canada): Creativity Tips

Great discoveries and improvements invariably involve the cooperation of many minds. – Alexander Graham Bell
Bell Canada – “Let’s Talk.” Bell in Quebec – founded 1880. Bell Canada traffic – 1980: 1.8B calls/year, 2015: 1.02B texts/week
We give our team permission to try, fail – and try again! You must learn from your failure and show that you have learnt
The Brand Office is a facilitator/influencer. We connect the dots, people, budgets.
Harvest massive information circulating internally, and process it into knowledge.
10% of evaluation is on innovative projects out of their scope.
Bell’s logo elements – Bellements. We let employees tweak the logo design
1. If you want to learn, listen
2. Breathe – too much theory is not enough.
3. Validate what you do in real life
4. Reflect, ask if you would do things differently and in other environments. Be ready to be surprised
5. Ignite your creativity, adopt good ideas from elsewhere; imitation is a form of flattery
6. Be prepared to let go of your ideas – you might not be the best person to lead it

XXII: Creativity Processes: Richard Speer (President & Founder, Attraction Media)

Content creatives for TV and other platforms. Films, ads, digital projects (old ‘new’ media is not new!)
We are storytellers. Creativity is the key resource – how do we recognise/build/strengthen that talent?
I let the creatives create and handle the business model aspects of the company
Operational best practices are as important as creative best practices. Build teams and processes around talent. Talent attracts talent.
Recommend reading: From Good to Great; Breakthrough Company; Blue Ocean Strategy
“Get the right people on the bus, get the wrong people off the bus. Get the right people in the right seats.” – Jim Collins
Put your top talent on your top opportunities – not just on big clients but new frontiers
“Build an environment that allows ordinary people to do extraordinary things.” – Keith McFarland
“You miss a 100% of the shots you don’t take.” – Wayne Gretzky
If you over-analyse, you will never make a move or take action (MBA syndrome). At the same time, luck is not a business model
Make a good business model – and then make it stronger. Diversify, spread pressure.
Give your creative talent team a Business GPS! Share your vision, business plans. If you want creative independence, become profitable. Don’t be uncomfortable talking about money with artistes.
Be passionate but not emotional.
French are more passionate/emotional than Germany, Anglos.
Don’t be blinded by emotional love, don’t fall in love with your projects – learn how to step back and assess
Know when to pull the plug
Hiring tips: build the “A” team. But never be intimidated by someone better than you.
Values – are they in synch with your business.
It’s hard to learn judgement
Build fun and a stimulating environment – you are spending more time with your company than with your family!
Don’t be afraid to be grow up, don’t indulge in too much nostalgia.
Adapt the team culture as it scales, what works early on may not work as you grow
“Creativity is intelligence having fun.” – Albert Einstein (@rSpeer – so this must be true!)
“Wake up and dream” – motto of @RSpeer. #Bravo!
Creativity comes via inherent talents + special roles/activities.
Chief Creative Officer, or a leader to nurture creative culture. Create a culture of comfort where people are OK with ‘dumb’ ideas. Create a culture of excitement and magic, eg via a metaphor of sports.
I like to work with employees and clients who blow me out of the water

XXIII: A Celebration of Creativity: Rick Seifeddine (Senior Vice-President, Brand Strategy,Bell Canada)

Montreal is a mix of Europe and US, island and continent, large and small, scale without being dwarfed.
Constraints drive you to creativity. Hilarious photos of artist Anna with tissue paper in an airplane bathroom!
Bell invented telephone in Canada, went to US to tap the opportunity from the patent. Isn’t that the story of Canada?
Element – Visual/textual vocabulary. “XYX just got better” – eg. recording, business, sharing, enjoying life, babysitting (‘500 channels of TV’). Music – ‘multiple eargasms.’
The way brand values propagate has changed over the last 5 years. Eyeballs are everywhere; all in one place only during mega-events like sports
Bell brand descriptors – consistent, innovative, optimistic, clean/simple, Bell-centric, meditative
Mediation = rendering of complex things in simpler ways, eg. Apple, Google, Ikea. Unmediated: WalMart, Home Depot (‘it’s all here’), Samsung (blast – ‘here’s 400 smart watches’)
Courage in creativity: Google simplification of Search
Music tech: Stingray (playlists via cable TV), Songza (music app – for bedtime, getting high, cool friends, etc.)
If you don’t watch your garden, someone else will mow your grass
Challenge for brands – balancing consistency with creativity/novelty.
How will you compose your company?
Apple is fanatical about their image control; the toughest bastard you ever worked with!
When you keep creativity pure, you don’t need sheets of papers and layers of processes. Don’t kill with complexity
Be a stallion but don’t be Stalin
Have meetings standing up – they won’t last beyond 15 minutes!
Screens are everywhere: my daughter’s first drawing had ‘Mom’s iPad’ in it!
Bell is now more about screen/content/service delivery than wireline connection
Next major trend: #IoT. It will be in all consumer devices you buy, eg. control lightbulbs from iPad anywhere in the world
I tease my wife by changing home lights remotely. I have ‘grand welcome’ setting to flash all lights when I get near home and make me feel like an emperor!
Sensor alert for parents: “Tell me when my liquor cabinet is opened!”
Pay attention to your choreography of pixels (app design)
A relishing challenge – resurrecting a great brand. Bell was shitty for a while, ‘bad smell’ – now our quality is improving, complaints are dropping.
App ratings are more important than Nielsen ratings for our brand
Your company is not an office, it is an orbit for employees who have multiple choices today

XXIV: From Selling to Co-creating: Prof. Pierre Balloffet, HEC Montreal

Team: The biggest problem for CRM is CRM! Just installation automated processes is not enough. Align software with existing work processes; find out what employee resistance is.
Think also of CEM – customer experience management.
The way you handle failures can create even more exceptional customer appreciation than with a successful product.
Rest of presentation delivered with attendees blindfolded!

XXV: Prof. Yves Pigneur, HEC Lausanne (author, ‘Business Model Generation’)

Activity – discuss business model of a company. Who talked, wrote, bullet points, drawing.
Business model canvas was designed for entrepreneurs, but also used now by big businesses
Double-sided business models: AirBnB. Incumbents’ reaction to sharing economy: go to court!
Value proposition canvas: how to better tell the story of our value to customers?

http://www.businessmodelgeneration.com/canvas/vpc

Put yourself in your customer’s shoes/mind/heart. What are you trying to do?
Hilti case.
1. What is the profile of your customer? What are customers trying to do (job)?
2. What are the customers’ pains, risks, obstacles?
3. Customer gains: describe the expected benefits customers are seeking
Describe the pains solved (pain relievers) and the gains achieved (gain creators) through customer use of your offerings (product, service)
Second activity: The Marshmallow Challenge! http://marshmallowchallenge.com/Welcome.html
Best teams tend to have engineers/architects (not MBA graduates), or kindergarten students! Or CEOs with admin/facilitator types.
Prototyping practices differ across industries, eg. sketches, mock-ups. Blend of predictable, opportunistic. If you refine your idea too quickly, you become attached to it (Jim Glymph)
A prototype is the same as a refined picture of your first idea.
Second activity: work in two sub-groups per table, on business model. Tear up Idea 1 – don’t fall in love with your first idea! Back & forth – zoom in and out.
Pitching – don’t just show the canvas, that’s cognitive murder! Tell stories box by box. Give numbers and personas, hypothetical names.
Startup business failures: no one wants it (hypotheses not tested scientifically – eg LogiTech TV-Internet);
A startup is a faith-based enterprise (Steve Blank); you are hallucinating – unless you get out of the building and test (customer development process).
What people say and do are different.
Superb animation of CDs swallowing up the music product pie away from cassettes – and then getting swallowed by MP3s and streaming

XXVI: Cirque du Soleil: Creative Production

Founded 1984; shows now in 350 cities, 50 countries, 25 languages, 35 orignal shows, 150 million spectators.
Costumes, shoes, headgear etc made in the Montreal studio. Tight fit is critical for high-performer acrobats; even six-packs are painted onto costumes!
Creation process can take two years. Designers drawn from Montreal design/textile schools. Thermal printing on plastics (also for glitter); 3D printing used in design and manufacture. Two-three copies made at a time; repairs done on show sites also.
3D scanning (eg. heads) and sculpting of models is done by USIMM
R&D team – taxonomy/folders of all projects, masks (one copy) from all shows. SAP + objects
Training room – 8 foot foam pit, 25,000 cubes of sponge. Security = top concern.
Artistes speak 25 languages, get manuals for everything including makeup.

XXVII: Cirque du Soleil: Creative Entertainment

C:Labs – creative lab of CDS. Challenge: don’t copy what we already do!
“Create surprises: small and big miracles on stage.”
Roots – street performing around the world.
From tents to casinos today. Innovative elements – side trampolines, water, blend of wall/water/balcony/trampoline. Use of cranes, transformation of set into wall/platform.
(1) Context (2) Blending (3) Performance.
Objectives: (1) Renewed sense of originality and relevance (2) Playground for radical evolution (3) Incubator of external/internal ideas.
Entrepreneurial collaboration for creative content, art installations.
Partners for ideas: Rhizomatiks.com, Daito.ws, Adriend & Claire (am-cb.net – juggling + computer programming/visuals), ImmersiveDesignStudios.com (Canada), AnoukWipprecht.nl (wearables), Francis Bitonti.com, Studei-xo.com, Mortiz Weldemeyer.com AutoDesk Pier9.
Lessons: never dismiss others irrespective of domain (“My student runs PixMob!”)
Ideas from partners – Zurich drone studio (drones inside lanterns!). Use great tech, but make it disappear; use tech to tell a great story.
Periodic revisioning (‘archaeology’) – how do we relate to the world, to our past. How do we bring the outside world in; classic + new shows.
Richard Dagenais: Director – Creation, Events, 45 degrees.

XXVIII: Roger Parent: President, Réalisations.net

“An idea company that masters technology.” Established in 1997. Now Montreal studio is the biggest in the company (85% revenue last year)
Montreal is in Top Five game developer hubs of the world.
Realisation = understanding + giving shape to an idea.
Creativity – refuel yourself and your contacts. Listen carefully and express yourself truly/authentically.
To be hired here, you must also have a creative hobby, eg. music. Need to have another language in your mind.
Create the team first. Leave room for the unexpected (eg. mosquito = idea!). Take risks together. Unite simple ideas.
Clear out the space to get in new ideas.
Creative combinations: shower head + tea pot.
Domains: screens, stages, spaces (urban).
One World Trade Centre observatory – 102nd floor – See Forever Theatre. How do you mend the opening in the tissue after 9/11. Gestures of NYC people.
Mihaly C – Flow. Low-High skills; low-high Challenges.
Apathy, boredom, relaxation, control, flow, arousal, anxiety, worry.
Wooden iPad for aquariaum. Work = learn+grow; get recognition for contributions; be fairly paid for effort.
Atrium design: like a small aquarium. Model – goldfish. Courage -> dragon. Fish: drones.
Hudson Yards Observatory.
Question concepts, not people. Listen for resonance. Look at the big picture. Integrate in our work what matters in life (life is short). Act decisively.
Creative content: you spend money first before recovering any (eg. movie). Intangible goods; public reaction not predictable.
Invest in R&D (25% income), school links. Enlarge the playing field. Get access to friendly funds (gov). Work with new people of different profiles.
Support others – Mutek Festival. Share – Mosaic.
Nourish the crazy ideas because the good ones hide inside them.
Our model = yogurt! Bacteria. Communication: intra-species, outside species.
Put the right people together and shake the bottle/box/cage! Strength comes from ecosystem interaction.
When in doubt, break away from conformity; choose what can open up possibilities.
Focus: latent content, ambient intelligence.
Direct v/s mediated experiences. Resolution, time, continuity, deliberation.
Malcolm McCullough – interactive experience map. High-low: focal attention. High-low: cognitive load.
Our brain can treat 400B bits/second. We are conscious of only 2K bits of info per second.
Artists have a responsibility to see and translate what they see into a form that others can grasp.
Roger Parent: what you see is not what you hear. English language ambiguities.
Only a handful of people understand how the world works and can affect it.
What is common between deaf and death? Silence.

XXIX. UbiSoft: Creativity in Games: Julien Lafferriere, Vimal du Monteil (producers)

Assassin’s Creed 4 Black Flag.
Creative core team – creative, art, game, level design directors; lead writer.
1. Learn historical context of game. 2. World structure. 3. Story characters. 4. Design & systems. 5. Immersion (art/audio).
The Golden Age of Piracy – internal concept video. Crafting a logic and credible world, draw on historical facts. Maps, locations, gameplay.
Craft the narrative pillar.
Game features have to be fun, have a purpose and be credible.
Whole game design fits on one huge one-pager.
Categories: map, content, tools, enemies, locations, rewards.
Artistic direction: also specify what are not: caricature, simulation, dark. Add emotions through character and environment design. We are creating an adventure, not an epic.
Authentic elements – actual photos, eg Costa Rica coastline. (Fun, but almost got bitten by a snake!) Contrasting vistas – narrow jungle roads, open beach coastline. Paintovers on top of photos.
Dramatic – excitement. Used paintings of ancient boats.
Vision/visuals are great – but now you must communicate this to the users.
Pre-production.
World & tech intertwined. Mapping of people jumping over boxes in a gym; overlaid on environment, eg. houses.
Volumetric clouds – technology for super-realistic skies.
Other techs – for hair, clothes. Map/film emotions on a face, morph it onto other animated characters.
The Art of Production – co-developed across studios: Chengdu, Shanghai, Singapore, Kiev, Montpellier. Virtual fabric/weapon design outsourced to China (just like physical world!)
Montreal – 450 people, 5 levels of management, 70 different job titles.
Conceptualisation – full of excitement, ideas, creativity. Production – make it real; tools and processes. Software, not movie. Clock is ticking, have to measure productivity: 1 year deadline.
Marketing. Conception – Pre-production – Production – Operations.
Customer focus, market positioning, announcdement plan, trailers, screenshots/images, PR, local events.
“I didn’t slap you, I high-fived your face!” Optical illusion – 3 or 4.
Studios – Japan, Australia, Abu Dhabi, San Francisco.
Your creative vision should travel (to other countries; does it make sense for them)
From brand pillars to brand attributes.
Yves Guillemot
Coherent mythology. Narrative context. Community engagement. Visual tension between the historic and the temporary. History is our playground.
Epic, authentic, idealist, explorer, cunning.
“Assassin’s Creed: Call of Duty.” Narrative cross-references
3 Rs: (1) Women bring balance to a company, men look for growth. Growth has consequences. (2) What is the social externality of your company? eg. social responsibility of a gaming company with games about killing.
Mantas (rolls his tongue: rrrrr!): soundclip of drum jam at Cirque du Soleil

Up next: Montreal Jazz Festival – Calum Graham, Jordan Officer; Rodrigo y Gabriela (Mexico)!

XXX. Marlei Pozzebon, HEC Montreal

Creativity networks for musicians/festivals: examples from Brasil
Produce, not just consumer
South America: appropriate technologies, frugal innovation. ‘Social technologies.’
Social innovations lead to social change.
Fora do Eixo. Feira Noise Festival. Cubo Card – social currency (virtual bank).
How about a Mosaic Card? :-)

XXXI: India’s Innovation Ecosystem: Madanmohan Rao (me!)

‘Silicon’ India; Aspirational India; Inclusive India. ‘Fusion’ innovations. Incubators & accelerators; Impact investing. Innovation & entrepreneurship networks
“We came to India for the costs, we stayed for the quality, we invested for innovation, and now we are creating a new industry.” – Pankaj Patel, Chief Development Officer, Cisco
‘Fusion’ innovation: Blend of East and West; India and other parts of Asia.
Food, appliances (Kaathi Rolls; Dosamatic)
Fashion (FabIndia)
Music (Raghu Dixit Project; Karthick Iyer)
Arts (K. Muralidharan)
Medicine, healthcare (ayurveda, yoga)
The ‘8 Is’ of design thinking for startups
App – ‘Indian Proverbs and Quotes’
Video: fusion – Anoushka Shankar: ‘Raga Flamenco’

XXXII: Founder Fuel: Sylvain Carle, Real Ventures @Sylvain @FrogInTheValley

Started meetups like Silicon Valley. Sold a startup in 2012 for $4 million.
I went to SF and liked it, but yearned for Montreal and doing something here. Joined RealVentures accelerator.
You can be the best in the world and can even visualise/project/pretend that you will be the best in the world.
When you fail, your community will support you. Core enabler for creating environment for entrepreneurs. Xooglers (ex-Googlers), Paypal Mafia.
Also need cadence. FounderFuel – $50K, 6% equity, 3 month programme. You are shipping every week.
West Coast engineering spirit: do something, show it, talk about it, learn about it, iterate – fast.
I joined Twitter to tap their social networks.
Meetups – good for benchmarking the way you are thinking.
‘Startup compost’ – failed entrepreneurs fertilise the community and join other startups. Entrepreneurship is a cult in Montreal.
I am the Chief Unstucker – I fix your problems.
20% of our startups are in hardware. Flatboard
Flatbook: Canadian startup taps the fact that students in Quebec take 1 year leases but don’t use their flats in summer; rents them out on AirBnB

XXXIII: Frank Escoubes, BlueNove.com – Social Collective Intelligence

Metrics – number of consumers, creators, collaborators in a community
Crowdsourcing – ask the crowd to solve a problem
Wisdom of the crowd (one to many; parallel task processing) – Wikipedia, Tela Botanica, Fold It, Galaxy Zoo
Collective sensing -> sensemaking -> ideation -> decision making -> action
Group sizes: 1-10 (everyone can be active), 10-100 (imbalance between contributors and creators), 100-1,000 (good for collaboration), >1,000 (proactive contributors influence the debate)
Success factors – curation, problem finding, effective engagement (community build-up practices)
Key roles for successful social intelligence: Harvester, Synthesiser, Community Manager
Harvester – extractor, table of ideas, mind map, tree of topics. Synthesiser: summarise the debate periodically, illustrate progress. Community Manager – build-up, engagement.
Future trends: AI (intelligence scaling via NLP, machine learning), blend (AI + human-powered collective intelligence), ephemeral community management (collaborative ideation – process, analytics, management)
Rules of engagement: gamification, reputation, R&R, pledging, buddies

XXXIV: Social innovation & entrepreneurship: Valérie Chanal

Hybrid organisations – different models of value creation, managing complexity. Inspire students with stories (text/PPT/video/audio), case studies, work with entrepreneurs (eg. internships in India, Cambodia, South Africa).
Ref: Valerie Pache: prototype of smart shop windows

XXXV: Shamengo Workshop: Pioneers of the New World, by Catherine Berthillier

Catherine Berthillier, Founder, Shamengo: MOOC – entrepreneurs, students

http://www.shamengo.com/en/home.html

Discover, Be Inspired, Connect, Collaborate

Up next, Montreal Jazz Festival: Nova Lima, Bet.e and Stef, Vijay Iyer, Paul des Lauriers & Anwar Khurshid!

XXXVI: Social Mobilisation and Entrepreneuerhip: Valerie Chanal

Previous day’s RRR (Review, Reflect, Recreate) by Valerie Chanal: role of emotions, cognition, processes, impact.
Mobilisation of people is harder than just asking them for ideas/inputs.
Otto Sharmer’s Theory U: downloading, seeing, sensing, presencing, crystallizing, prototyping, performing. Open Mind, heart, Will.

XXXVII: Luxury: history, culture & consumption

Luxury: history, culture & consumption, by John Armitage and Joanne Roberts, Winchester Luxury Research group, University of Southampton (their background: business studies, media)
20 people.
Coming soon: ‘Critical Luxury Studies: Art, Design, Media.’ Critical methods of interrogation; contemporary ideas of luxury.
Group activity: what does luxury mean to you? Goods/services. Value, experience. Relative scales: train, economy class, first class – depending on BoP, dev nats, etc.
Cost of luxury, impact/perceptions – status.
Size – small elite group.
Sumptuous or extremely comfortable living or surroundings.
“We don’t know what luxury is, that is why we are researching it as academics.”
Close to the body – wearing, consuming, sit/travel.
What is the opposite of luxury – necessity; poverty. Need (given), desire (endless, can never be satisfied).
Luxury is becoming controversial. Conference in Monaco (where else?!) – will inequality make it end?
History changes luxury, eg. we had the first TV in our street, now TV is not seen as luxury.
Geography changes luxury – at the same time, a product will be luxury in one place and not another, eg. Indonesian tree bark.
Moral connotations – negative. Seen as a ‘moral threat’ to society; debauchery (Plato’s Republic).
Some academics – it is wrong to even being studying this.
Positive spin on luxury – David Hume (1780) – Of Refinement. Adam Smith – Wealth of Nations. They de-moralised luxury; we don’t see it as a problem any more.
Luxury brands – Gucci, Chanel, Fendi, Germes, Dior, LV, Burberry, Versace.
Breakup (Bain report): personal goods, cars, spirits/wines, fine food, private jets, yachts, luxury cruises, hospitality.
Creativity: good design, painstaking effort, exclusive materials (scarcity), lots of effort/time, personal attention.
James March (1991): organisations must find a balance between exploring and exploitation (innovation v/s competitiveness).
Telephony was seen early on as a luxury. Today iPhone. British designer Stuart Hughes’ Black Diamond iPhone, with gold. $19M.
First phone = exploration, gold smartphone = exploitation.
Grandmaster Chime Patek Philippe. $2.6M. Six patents.
Another aspect – luxury as preservation of local traditions, history, eg. Dimitri Gomez. Takes 6 months, customised, made by hand. (Parallels with India)
Wright & Teague: jewellery made at the bench, based on old techniques.
As with jazz, in jewellery some traditions must stay the same, others can change.
Luxury has existed in all society; it may be seashells, it is often gold, but varies.
“I’ve been here for 20 years and I always look in awe at the gold bar when it comes out.”
Ethical issues and role of luxury – blood diamonds.
Q: Can you turn luxury into helping the world, and not just ‘sucking’? eg. how much you donate/fund is a badge of honour (Ukraine – copper replicas given in return for gold)
Public luxury v/s private luxury.

XXXVIII: Powering a prestigious & historic jewelry brand: Maison Birks

Jean-Christophe Bedos, President & CEO Birks Group
Check out the World Wealth Report. Never before has there been so much wealth in the world, and now in every continent, and growing so fast.
Changes: e-commerce. Zappos, Hublot (retail instead of home visits).
During economic crisis (2007-2012), many watches/jewellery companies went bankrupt – but luxury brands doubled. They grow through crises. Many became global (went to Asia).
Audiences: GenX, affluent millennials, international luxury. Chinese come to Europe to buy luxury goods because they are cheaper than in China (marked up)!
Historical monuments are similar to luxury – solid, long lasting. Metaphor of Greek temple – brand architecture.
Montreal’s USP – British-French fusion, and now US proximity.
Birks was also loved as a local brand by Canadians.
Our Brand Manifesto (like temple): Foundation: Brand DNA, Roots, Heritage, Histry, Value (Brand Positioning)
Brand Statement (4 pillars): identity, expressions, promise, attributes.
Roof: Mission. Sun = Vision.
Brand vision: A Never-ending Love Affair. Given largely as gifts. ‘We sell love.’
Brand mission: Build a prestigious brand that always delights.
We have removed the word ‘luxury’ from our branding, ‘prestige’ is a stronger word for us in the Canadian context (‘luxury’ is seen as something from outside Canada). Younger, happier = more Canadian; not distant, arrogant (European).
At the same time, we don’t want to push too much on the Canada angle, we are not the tourist bureau of Canada!
Choose your niche – and scream!
Positioning – build brand personality on the creative tension between warm prestige and refreshing experience.
Canadians are proud but not overly patriotic or showoffs like the US. Canadians also smile more than the French.
European luxury connotations = look reserved. Canada – fresh, youthful.
Poster girl – with pearls and bubblegum.
To understand your brand as a country, talk to people outside your country
CSR: responsible, traceable, ethical. All Birks diamond purchases now in Canada only. No issues to deal with regarding war diamonds, blood diamonds, child labour.
Brilliant case study on how to build a national brand in the global economy, by Jean-Christophe Bedos, President & CEO Birks Group
Birks – instead of celebrating our anniversary like every other brand, we decided to celebrate the future. Bee colonies are dying because of the stupidity of mankind. If bees go, we are gone. Bees for Birks, Birks for Bees.
Celebrate heritage, Gifts for special moments, Reflect nature (wood, water, sky).
Snowflake, Pebble, Bee Chic. Amorique
Logo – diamond shape. “Maison Birks Est. 1879” – blends English and French.
There are lots of distinctions between Canadian regions, but the outside world sees it as one entity, so we don’t drill too deep.
Ads – coherent colours. Red and blue in colours; red hair, blue eyes. Diamond shape, frosted glass windows (& chandeliers), wooden beams (Canadian forest), touch of red (maple).
Some of our products are not ‘ultra luxury.’ (Gold phone = $19 million joke!)
Keeping up with digital media: lifestyle magazine instead of print catalogues. Move from transaction to relationship.
(1) See Apple stores, spot their retail genius. (2) Nespresso – different experience.
Invest in marketing to create superior brand value, improves margins. Brand management is a 360-degree activity.
Q: Aren’t there stronger brand associations? Winter: Russia. Tech: US. Quality: Germany. Design: France, Italy!
A: Canada has better perceptions of trust, space (Arctic)

XXXIX: Sensory Marketing at Monsillage: Perfumer of the Perfumery

Isabelle Michaud: Perfumer, Monsillage.
Niche perfumery is growing because of awareness, education, social media, reality TV shows.
Mon Sillage – my trail/wake. Symbol: bird. Feather on every bottle!
Romantic, exotic, sharing, even banal (celery!). There is beauty everywhere.
‘When you follow your nose, anything can happen!’

XXXX: Harricana: Eco-Luxury: Mariouche Gagné http://www.harricana.qc.ca/

Women’s outdoor clothing design was like sleeping bags!
I could not pay for college so I designed and sold coats made from recycled fur, won prizes and sponsored my degree!
Started a company, had 25 employees at the age of 25. Learned the hard way about hiring practices, etc.
Recycled can also be a better way of consuming luxury: ‘eco luxury,’ create without destroying. Make without destroying the planet. We also buy used garments from the US, eg. silk, cashmere.
Harikana – longest river in Quebec. Model – Inuit singer. Next steps: EcoLuxe certification?
Audience member narrates how she had a new coat made from her mom’s recycled coat; “you sell emotions also!”
Mariouche: your grandmom’s coat can become gifts/accessories for the whole family!
‘Luxury frugal innovation’ – we recycle silks and scarves and other kinds of garments also, and make new accessories
We are small and can’t make this on a mass scale, so we concentrate on luxury materials. Niche – fur.

XXXXI: Laurent Simon: Luxury goods & new business models

Mass entertainment: Ferrari World, Abu Dhabi
Luxurising consumer electronics – expensive digital phones/watches
New channels: NetAPorter (the NetSet generation).
Personal jets. Mars tourism. Luxury tank.
Is luxury the elegant conquest of the useless? eg. congnac bike flask, basketball made of alligator skin.
Glamburger – with gold on it! Darth Vader seaboat. Cinderella glass shoes. Balkan donkey cheese.
Once your brand drifts (eg. after others appropriate it), it can be hard to come back and revitalise it.
Sidney Toledano, Dior: “Today’s luxury customers want roots and a story, but they also want modernity.”
New rules, roles – Creative Director, Director of Creation, Director of Co-Creation, Brand Director
Coming soon: Special issue of JOTMI on #Creativity and Management (Journal of Technology Management & Innovation) http://www.jotmi.org/index.php/GT

Lunchtime chatter: How much of luxury is vanity? Where does fashion end and luxury begin? What is the high point of design: luxury or simplicity?

XXXXII. The transformation of Radio-Canada International RCINet.ca

Soleïman Mellali, Radio Canada International’s Editor in Chief
Case study of reinvention, not invention/startup.
80% budget reduction in 2012; cut Russian/Brasilian languages, kept only 5. Swift transition – still had to maintain quality, add Web/mobile channels (capacity building).
Change the production rhythm. Had to get out of the comfort zone to the magic zone.
Change management – insecurity, fear, resentment, ignorance, discomfort.
Media shift – from one-way audio to digital, access/listening at any time,
Allow people to ask dumb questions, let them brainstorm and learn collectively.
Peering with web experts. Public is also not passive any more. Radio was losing some audience but gaining new ones.
Embrace Facebook as a platform; add photos. Call-in rates during competitions – from 75 to 1,500 (Web). Results: Facebook participation increase 5-fold.
Online medium allows you to archive and reference; must also add context for international listeners.

XXXXIII: Luxury and Visual Cultures: John Armitage
(ooops, what comes next in Roman numerals?!)

Creativity is about plagiarism! Plagiarise all the time, that is the only way things develop!
No one in the arts believes about originality.
Creativity is about learning from others.
Imagery is fundamental to the luxury industry, lots of expenditure on ads/images.
Luxury = abundance of wealth, scarcity of luxurious product.
Imagined locations of luxury – cities like Paris, Milan, London (not so much the country).
Burberry ad in China: “Back home in London” – makes no sense to Londoners!
Some visual elements – debauchery, lust, adultery, indulgence.
BMW Vision Future Luxury model (name used by BMW), launched in China. BMW now owns Rolls Royce.
Photos all have ‘bounce’ effect.
Luxury is about being close to perfection. Germany’s USP: combination of technology and luxury, eg. Audi.
A lot of luxury consumption is for the eye, not pocket. Gaze of male lust: perfect car, perfect woman; adultery.
Silence is a key theme in luxury imagery. Hotel, beach is only for you.
Things happen with ease: concierge, touchscreen.
“The working rich” – the Zuckerberg types. London is different from the UK, and some parts of London are different from others (eg. Russians). The super-rich don’t care about the rest of the country. ‘Made in England’ is seen as better then ‘Made in Britain.’
Dubai and Abu Dhabi are trying to project themselves as a luxury city.
Burberry is not seen as a top brand in the UK but pitches itself as luxury in China. Faking of luxury goods is a huge boom in China, so Chinese buy originals in the West. Their flagship store is designed as a Web page.

XXXXIV: Digital Writing: Lise Boily, University of Ottawa

Humanism and singularity: how to move creativity forward.
Need bilingualism between tradition and new devices. Understanding the new power.
Museums and ICTs: cyber-museology.
See TED video: Amit Sood, Head of Google Art Project: bringing museums online http://www.ted.com/talks/amit_sood_building_a_museum_of_museums_on_the_web?language=en
www.GoogleArtProject.com – you can zoom in and see details of photos; make your own ‘collection’ and commentary and share it online
Spiral model – nothing is destroyed but re-written, reinterpreted in an exploratory manner.

Wrap-up of the day: Hybridisation of tacit and explicit knowledge to revitalise brands and products.
Up next: Montreal Jazz Festival with Sofian, plus Marie-Christine and Somi!

XXXXV: Visit to La Tohu: premier and launch of the Complètement Cirque Festival!

Re-inject meaning with technologies and practices for local communities in Quebec
Tour of Circus Museum – gallery of photos, centuries of circus photos from Americas and Europe
Premier & launch of the Complètement Cirque Festival

XXXXVI: Rio Tinto Alcan Planetarium and Biodome: Creativity and the ultimate act of creation itself!

Art and cosmology: immersive presentation on the meaning of time (Vertiges)
Animals: capybara, callimico, puffins, red herons, Canadian lynx, sloth bear
Show humans how ingenious and absolutely irreplaceable nature is; create public commitment to preserve and appreciate biodiversity.

Charles-Mathieu Brunelle, Executive Director, Montreal Space for Life http://espacepourlavie.ca/en
58% of smartphone users in the can’t go for one hour without looking at their phone.
Kids’ drawings these days are more sketchy and have less details about face, clothing, limbs.
‘Space for Life’ – a place, a commitment, a movement. Three climatic zones to reconnect to nature.
Inquiry, projects: art, science and emotion.

Rachel Leger, Director, Biodome.
You will hear the diversity and creativity of French accents!
Meetings with experts to enrich thinking, discussion, creativity.
Meetings in different venues spur new perspectives, emotions.
Theme: Migration (annual journey of animals).
Biodome design – competition launched, 11 designs submitted to support Montreal’s position as a UNESCO City of Design. AKN architects (winners).
Immersive experience: catwalks and footbridges over and through landscapes.
Entrance itself has elements of nature, window into the rest of the museum.

Rene Pronovost, Director, Botanical Garden
75 hectares, 30 thematic gardens. Chinese, Japanese, First Nation gardens. Glass Pavilion – LEED certified.

Anne Charpenter, Director, Insectarium www.LivingLabInsectarium.com
Ingredients for a memorable museum experience (four categories): intellectual, relational, senses, movement.
If insects were to invite us into their world, what would it be like?
Interior designs like ant nests; bugs lab; evolutionary timeline videos.
Q: Can you include a sense of art about insects; smell, taste?

My suggestion to Space for Life: use proverbs about nature to show historical connections between humans & nature!
The best time to plant a tree was 20 years ago. – Chinese proverb
A peacock’s eggs do not need to be painted. – Gujarati proverb
No man fears what he has seen grow. – African Proverb

Charles-Mathieu Brunelle: Co-creation sounds super but is a mess to organise!

Uncategorized

Design Thinking and Knowledge Management

Design Thinking and Knowledge Management

by Madanmohan Rao, Editor, The KM Chronicles, http://twitter.com/MadanRao

The next monthly meetup of the Bangalore K-Community, a knowledge management (KM) professionals forum, will feature a panel on the topic: “Design Thinking and KM.”

    Topic: Design Thinking & KM

Design-oriented firms such as Apple and IDEO have demonstrated the business impacts of design thinking. In the context of knowledge management, how can design thinking help with internal processes, tools and knowledge-sharing culture? What are the issues involved in change management and business outcomes? This panel of practitioners will present case studies and tips for knowledge managers and business strategists.

    Panelists: From Wipro, Unisys, CGI, Infosys, Catalign, AgreeYa

Saksham Khandelwal is an advisor for Wipro’s KM – Strategy and Innovation charter. He is also responsible for strategic alliances and external collaboration for the KM office. In his previous role, he was a part of the Innovation Office at the Chief Technology Office. Saksham has published papers and research reports in international conferences and European business groups. He holds a Masters in business design and innovation. He is passionate about design driven innovation and likes playing chess.

Makarand Purohit is a process engineer at the Unisys Asia Technology Centre. He is an Agile professional and has facilitated teams involved in delivery of products and solutions in education, retail, hospitality, finance and automotive domains. He is driven by creating a congenial environment for fostering transformational exchanges between people involved in delivery, leading to customer delight.

Prakasha Parambhat is responsible for product development at CGI in global wealth and capital markets. He is also passionate about design thinking, creativity and innovation, and leads the design thinking initiative for CGI India. Prakasha has over 16 years of experience in the industry, and holds an M.Tech. in design engineering from IIT Delhi.

Vinay Dabholkar is an innovation catalyst. He has been helping for-profit and not-for-profit organisations in fostering a culture of innovation. He is co-author of the book ’8 steps to Innovation.’ He has been teaching innovation and design thinking at IIM Bangalore and TISS Mumbai. Vinay has a B.Tech from IIT Bombay and a PhD from SUNY Buffalo, both in computer science.

Sanjit Debroy is responsible for AgreeYa’s KM strategy and KM product SocialXtend, and provides KM advisory services to AgreeYa customers. He has delivered a number of KM engagements in finance, engineering and automobile sectors. He graduated from IIM-K and has also served as visiting faculty in engineering colleges and fashion design institutes. Sanjit is passionate about corporate innovation, visual art, antiques and folk music.

Venue: Unisys Global Services, Residency Road (Opp. Bangalore Club, next to Chancery Pavilion Hotel)
Date/time: Wednesday June 17; 6-8 pm
URL of map: Google Map for Unisys Bangalore Office http://bit.ly/19GTRRh
RSVP & Contact Person
Dr Randhir Puspha Phone number: 99805-73382 randhir.rp @gmail.com

Please become a K-Community member (free!) also at http://kcommunity.ning.com

Uncategorized

KM, Big Data and Analytics

KM, Big Data and Analytics

by Madanmohan Rao, Editor, The KM Chronicles, http://twitter.com/MadanRao

The next monthly meetup of the Bangalore K-Community, a knowledge management (KM) professionals forum, will feature a panel on the topic: “KM, Big Data and Analytics.

Much of knowledge management (KM) has focused on activities like productivity gains through better project management, social media and expertise connectors. What are the long-term benefits of KM in terms of forecasting and predictions? How does it help organisational planning and strategy? How does KM connect with analytics in this age of Big Data? What innovative strategies can big companies tap for mastering analytics, eg. engaging with new enterprise IT startups? This panel discussion will draw on a range of perspectives and come up with recommendations and possibilities.

Panelists: From EY, Unisys, Kyron – Malay Shah, G.A. Sreevatsadhara Sarma and Varun Backliwal

Venue: Unisys Global Services, Residency Road (Opp. Bangalore Club, next to Chancery Pavilion Hotel)
Date: Wednesday March 18; 6-8 pm
URL of map: Google Map for Unisys Bangalore Office http://bit.ly/19GTRRh
RSVP & Contact Person
Dr Randhir Puspha Phone number: 99805-73382

Uncategorized

KM Asia 2014, Singapore

KM Asia 2014

by Madanmohan Rao http://twitter.com/MadanRao

Editor, The KM Chronicles http://bit.ly/TU12l

Singapore, Nov 19-20

I am back again in Singapore for one of my regular annual knowledge management conferences, KM Asia! I will be conducting a workshop on KM and Idea Management (http://www.kmasia.com/agenda-daythree.asp#afternoon) on Thursday. See some of my posts from earlier conferences:  KM Asia 2013 http://km.techsparks.com/?p=611 KM Asia 2012 http://km.techsparks.com/?p=473 KM Asia 2010 http://km.techsparks.com/?p=214 KM Asia 2009 http://km.techsparks.com/?p=72 and even KM Asia 2002 http://www.techsparks.com/Keys-to-a-successful-KM-practice-The-8Cs-framework.html!

Here are my tweetnotes, will massage them into a Top Ten Takeaways piece later! In addition to the sessions, it’s always great to meet the delegates, this time from Singapore, Malaysia, India, Russia, etc.!

Logging in now from Knowledge Management Asia 2014 in #Singapore! www.KMasia.com #KMasia #KM #KMers

My Ark Group report: Next Generation KM: Insights and Practice for Resilient Organisations http://www.wlrstore.com/ark/next-generation-km-insights-and-practice-for-resilient-organisations.aspx #KMasia

My most recent KM book (gov, public sector): KM Initiatives in #Singapore – with Prof. Margaret Tan http://www.worldscientific.com/worldscibooks/10.1142/8767 #KMasia

 
I. Devsen Kruthiventi, Tata Projects; and Rama K, Osmania University
Case studies of KM and performance impact
Challenge: Making KM a way of life. Study conducted across 1,500 respondents in 5 industry clusters
Typical barriers – lack of culture, non-standard processes, lack of ownership, staff turnover
Recommendations: Start with people, then process, and tech. Solve big problems which affect many people. Start with a pilot. Be a facilitator. Provide ownership to process owners.
KM #leader should be a mix of geek, connector, Shylock, angel and facilitator!
Different audience views on what KM head should be – connector, hatchet man, rewards man
Devsen: Two different views on how to make KM a way of life: (i) KRAs (ii) Reward and Recognition
Devsen: KRA approach may lead to employees just submitting docs for the sake of contributing knowledge assets

II. Nancy Dixon on Collective Sensemaking
Regular coming together = heartbeat of the organisation
Dixon jokes that a Knowledge Worker is one who knows about how to do the job better than the boss!
Collective sensemaking = bringing right people together to engage in activities for solving complex issues
Case study: city government of Utrecht used conversation to bridge silos between 8 departments
Problem owner works with a coach to frame the problem; Chair person is high-level but not involved in the issue; facilitator guides interaction and reflects on what is happening
Success principles: (i) Connection before content, eg. informal dinner, small talk (ii) Knowledge is created in conversation, not just presentations (iii) Cognitive diversity increases a group’s ability to innovate; draw in diverse perspectives from inside/outside (iv) We know more than we can say, and we can say more than we can write (Polanyi & Snowden) (v) Use not just problem solvers but conversation architect; beyond superheroes
Cynefin classification: Obvious (best practice), Complicated (good practice), Complex (emergent practice), Chaotic (novel practice)
Leader as conversational architect: Identify adaptive challenges, Frame the conversation, Ensure diversity in conversation. Provide transparency. Design for interaction (facilitator). Give the work to the group; become a participant.
IDEO brings philosophers and musicians in design team for toothbrushes
Ways to understand issues: chose multiple paths, get more facts, try small experiments

III: Vadim Shiryaev, SOMAR, KM Alliance Russia
Co-creation in telecoms (Rostelcom), legal, finance sectors in Russia
Nancy Dixon: Vadim Shiryaev is the Johnny Appleseed of KM!
Vadim: I first attended KM Asia in 2010.
Some definitions of co-creation by experts:
Madanmohan Rao: Co-creation = cooperation + collaboration + contribution
Ron Young – co-creation lets people go beyond their individual capabilities
Co-creation methodology was used in Russian Railways.
Tea is one of the best technologies to share knowledge! (How about beer, vodka? ;-)
[ RT @Rajesh_Dhillon Beer is the best start up to any conversation after all K-transfer is a combination of internalization and socialization ]
Knowledger is a good virtual co-creation space.
Success factors for co-creation: trust, communication, reciprocity
Business trends: more frequent tech change, more amplification power for individual consumers, customers owning more of brand, short attention spans, less memorisation (more devices), one display is not enough (multiple devices, mobile)
Expansion of co-creation: multiple companies, multiple teams, multiple projects
Vadim shows jaw-dropping YouTube video on perspective, comparing solar systems to large stars. The largest known star is so large that a plane would take 1,000 years to circle it once!
Case studies, Rostelecom, Russian legal firm, health companies.
Helping each other, we help ourselves. Learn how to make synthesis of virtual and physical spaces. Learn from failures. Have effective catalysts.
Thanks @MadanRao for sharing the proverb “To lose is to learn” – helped overcome my fear of failure!
I am a sails man, not a sales man! Co-creation: to move ahead, you need to understand the flow. Form the flow if there is none. Need sail + rudder + radar
The best state to be in between two or more companies: synergy. Co-creation never stops!
My tweetnotes from Vadim’s #KMRussia conference 2013: http://km.techsparks.com/?p=639 #KMasia
Social media has empowered customers like never before; companies need to understand new ways of engagement and delight for co-creation
Maturity/success curve: customer is happy with product, endorses it, recommends it, evangelises it, co-creates it
Standing ovation for Vadim’s infectious energy, excitement, & ability to build knowledge partnerships across the world!
Please have my passion! I am Russian, I am also Asian!

Great to see stalwarts Nancy Dixon, Ron Young, David Gurteen and young blood Vadim Shiryaev! And lots of new faces :-)
Indonesian delegation has come with phalanx of stands/tripods for tablets and smartphones to record speaker sessions!

IV. Mariette Peters, Zul Rafique, Malaysia – How to get KM buy-in?
We are the fifth largest law firm in Malaysia (95 lawyers, 110 staff)
KM – perceived challenges: not enough interest/understanding, not quick enough, benefits not tangible, no hard proof
Success tips: coax, don’t force; speak their lingo, not your lingo or mumbo jumbo. CKO = completely knocked out?
Benchmarking and site visits for KM: “He came, he saw, he wanted”
Colleague went to KM legal office in the UK, saw KRIM (Knowledge, Research and Information Management unit)
It is important to not just buy into KM but sustain it. Years ago, 10 Malaysian law firms set up KM; only 4 still have it
As knowledge connector, show what knowledge is important, where it is, who has it, why it is important, how it will work
KISS – knowledge and information sharing session. Cool-con: cool conversation. Walk&Talk: informal chat while walking. Coffee-with: one-one-one chats.
Lawyers are averse to having their conversations recorded, especially if it is about their failures! Keep some KM informal. We discovered we had a yoga expert, violinist and fluent French speaker in our midst
Violinist won Legal Idol, raised profile of company; French speaker helped bag international clients. The informal led to formal wins!
KM in our firm helps talent retention, professional development, branding, training
We kept our focus on the people, not as much on the product
When you are starting KM, be flexible – don’t flex your muscles! Share the glory. Make your people, your boss and yourself look good also! Internally and w.r.t. your client
Our KM logo: LOOK: Leverage Our Own Knowledge. Be prepared for a long and winding road
My KM department does research, training, publications, risk management and talent retention as well (KMRRT – then back to KM!)
KM head should be energetic, enquiring, endurance, egoless, educator, enlightened, egalitarian, enabler, eloquent, explorer!

V. Rudolf D’Souza, InKNowin Consulting, Mumbai
Gamification: Learnings from a religious sect
Gamificiation = use of game elements and game design in non-game contexts.
Game elements: points, resources, progression, levels, quests, avatars, social graphs

VI. Ana Hofmann, Rio de Janeiro Industry Federation
“How We Made KM a Strategic Process”
CKOs of Rio have been collaborating over 15 years
KM driven collectively by IT, HR, Internal communication, project, and process management leaders
Culture change for KM takes years, start now! Focus on strategy, future, innovation. Organisational behaviour should support it

VII. Candy Lim, Asia-Pacific Learning Leader, Ernst & Young
“Social with a strategy: Using Yammer to drive your business agenda”
“In its first 90 days, E&Y’s Yammer network was joined by 40 per cent of employees, became one of the three largest Yammer networks in the world, and generated almost 1,000 examples of tangible business value. E&Y share their story and experiences, including:
Starting with a strategy;
Business needs to buy-in: identifying Yammer’s purpose, value, and use cases for your organization; and
Simple tactics for managing and mitigating risks.”
Insights are our competitive product; knowledge is the key differentiator
KM – collective intelligence – connected, responsive and insightful experience for clients. Millennials are self-sufficient via internal/external social media
Social collaboration: personal brands, open knowledge sharing, informal learning, engagement accountability, “working out loud”
EY began its social journey via a Social Workshop in June 2012. Social literacy, maturity assessment. Market positioning.
May 2013: Yammer rollout. (Deloitte was ahead of us.) Sep 2013: mentoring. Oct 2013: Global rollout
Impacts: Leader engagement. Resourcing for projects and engagements. Awareness across service lines. Quick collaboration. Expertise location.
We share successes as compelling stories and case studies. Addresses WIIFM (What’s In It For Me?)
Our future is in collaboration – numerous case studies of social collaboration, eg. between Canada and Australia offices
Risk management: automated monitoring for client confidentiality and reputation/brand; terms of use; access management
Data purged from Yammer within 180 days
Q: How are you differentiating Yammer from SharePoint? Candy: SharePoint is for repository, Yammer for quick collaboration
My Q: Did #EY try blogging first, and then Yammer because blogging wasn’t effective?
Candy: Yes, we tried blogging and Wikis, but Yammer was much more immediate, easy and effective in the enterprise
My Q: Will #WhatsApp displace #Yammer?
Candy: In Asia employees use WhatsApp and WeChat heavily; can’t stop that. But Yammer is a secure enterprise tool

Day Three: Morning workshops: Gamification, CoPs, Leadership through Conversation, Co-Creation

I. Gamification workshop by BASF: Janan and Rina

Great ice-breaker exercise I: Count the no. of dots you can add in a circle in 30 seconds (tricks: use 2 pens together!)
Great ice-breaker exercise II: Arrange yourself in increasing order of birth month+day, without talking/writing!
Janan/BASF: Steps to gamification: Concept, Content, Create, Communicate
Success factors: Know your audience; what knowledge will they gain; finishable in a few hours (not days!); Aha (discovery) + fun elements; give suitable prizes
Typical game concepts: crosswords, word search, questions, jigsaws, anagrams, portal hunt, team challenges, clue based, cryptic. Formats – online, offline, hybrid. Physical – shoot & kill!
Winning criteria: time, number of elements, size of longest element, random, clustered/sorted
Content: 5-8 important elements to highlight; include tips/clues (via links, pictures, examples)
Gamification trend: youth love games, easy to introduce gamification into corporate world
Tools to create games: PPT, Sharepoint, Excel, survey tools, proprietary (connect.BASF).
Also external game engines (eg for crosswords) http://puzzlemaker.discovereducation.com http://tools.atozteacherstuff.com http://AllStarPuzzles.com
Rina/BASF: Next year is our 150th anniversary. We designed a game around our Product Applications: Be Cool (urban living). KL office is more into services, the game objective was to increase their awareness about company products.
Stay Cool, Fit&Cool, Look Cool, Cool Drive (car parts) – four games, one game per week.
Formats: show video, fill in the blanks or answer multiple choice questions about what the tech product does
Driving traffic to KM portal: bookmarks/links to articles that contain the game answers; wikis; forums
Commission/Communication of games: state how many winners will be there, how you will choose them. Sell the reward – WIIFM?
Gamification: BASF KM Challenge 2014: win by fixing this broken car with BASF products! Wiki has questions for five car sections. “BASF creates the chemistry for future mobility”
Look Cool game – stretchable fabric during Football World Cup.
Stay Cool game – BASF products for housing industry (Secret Agent game)
Fit & Cool game – BASF products in soles of running shoes (eg. Adidas)
Elements of gamification communication: Cool Teaser Title, Eye-catching image, Short & Catchy message, “Did You Know” question (eg. about product)
Discussion Qs: What are the advantages of jury v/s employee voting on winners?
My Q: What are some useful gamification metrics? Janan: Number of participants, completed entries, winners; more traffic to KM portal, downloads. Randomised surveys – was learning accomplished, was it just fun? Long term impacts: recognition, buzz, expectation for more! Make some games annual competitions
At BASF the annual game challenge is used only once a year; we have other activities for KM promotion during the rest of the year

II. Madanmohan Rao, Editor, The KM Chronicles (me!)
“Knowledge Management: From Ideas to Practices”
The Knowledge Cycle: New practices (creativity, invention); Next practices (Innovation, entrepreneurship); Best practices (Knowledge management, performance excellence)
Trends driving the need for personal/organisational creativity and idea flow: speed of change, youth, digital tools, interconnected/global economy, blending of product and service perspectives
Discussion I: The KM Audit! Discussion II: Idea Management Audit
What kinds of Ideas should you welcome (I)? Productivity; Innovation; Risk management
What kinds of Ideas should you welcome (II)? Map onto the 10 types of innovation
What kinds of Ideas should you welcome (III)? Map into the 3X3 matrix (products/services v/s offerings: current, extended/modified, new/novel)
What kinds of Ideas should you welcome (IV)? Top-down + bottom-up; Internal + external; Competitive v/s cooperative
Organisational creativity: events, communication, idea challenges, roles, R&R, networks, culture
Idea ecosystems: alliances, partnerships, crowds, startup engagement
It all begins with you! (i) improve your creative confidence + quotient (ii) train others to be idea spotters/connectors/generators
Discussion III: The Personal Creativity/Ideation Audit!
Creativity methods: environmental scans; reading (books, Web); being/having coaches, mentors, sounding boards; hobbies; travel; social media; collective sensemaking/brainstorming; immersion; “stimulants (!)”; professional diary + personal diary.
Creativity = Attitude + Aptitude + “Altitude” :-)

Special thanks to my fellow tweeter Cicilia Haryani (@cicilia92) – see you at the Java #Jazz Festival in #Jakarta! Knowledge management gurus with @YourStoryCo book “Startup Proverbs & Quotes!” @NancyMDixon @DavidGurteen @RonYoung #KMasia
#KMasia organisers Fiona Tucker (@This_Is_Content) & Melissa Turley @ArkGroup with @YourStoryCo book “Startup #Quotes!”
My book #app: WordSparks: Quotes & Proverbs for Entrepreneurs! https://appsto.re/in/XieS3.i https://play.google.com/store/apps/details?id=com.antarjaal.startupquotes

Uncategorized

Creative Bangkok 2014

Creative Bangkok 2014

by Madanmohan Rao http://twitter.com/MadanRao
Editor, The KM Chronicles http://bit.ly/TU12l
Bangkok; Oct 12-17, 2014

Logging in now from the Creative Bangkok 2014 conference, #Bangkok! (#CreaBkk) http://www.creativebangkok.org/

Looking forward to a terrific week ahead at the #Creative #Bangkok conference! http://www.creativebangkok.org/ #CreaBkk
Siriwan Ratanakam, VP Bangkok University, welcomes all to the ‘Panda Bear Lounge!’
“Diversity is the mother of creativity!” – a good representation here at #CreaBkk
Francis Gosselin asks all participants to describe themselves in 140 characters (one tweet!)
Good mix of consultants, educators, scholars, artistic director, bankers, techies, designers, authors, KM practitioners at #CreaBkk
Speakers this week from #NASA, Cirque du Soleil, #Shanghai Disneyland, #HongKong School of Design, #Dupont and many more!
Francis shares global realtime knowledge sharing capabilities of #Twitter, #hashtags during conferences
Francis: Nexalogy Environics helps build a semantic map of concepts and topics during a conversation/conference (#BigData + tweets)
Nick Walter gives demo of OnePulse (realtime customer engagement measurement tool) http://onepulse.com/
Alex Suesserott: SharpCloud is a visual communication enterprise software tool; non-linear, shows context http://www.sharpcloud.com/
Francis shows how Google Docs can be used to collectively share notes of all participants at a conference http://fand.be/creabkk2014
Side display of live tweets – on LiveWall

I. Dr. Karndee Leopairote (Thammasat University, Future Innovative Thailand Institute) – “The Creative Economy in Thailand”

I was a policy advisor in the creative economy. Growth of creative industries contributes to a country’s GDP growth
11th National Economic and Social Development Plan of Thailand includes creative economy www.NESDB.go.th.
Creativity is part of human development, it is not just about ‘artists. Office of Knowledge Management & Development, Creative Entrepreneurship
Creativity is the root of entrepreneurship. Need to enhance expertise with creativity
Thailand 2020: Design thinking + Social innovation + Inclusive/sustainable Development + Policy Design Lab (bottom up)
Policy Design Lab requires Responsive Government to ensure Sustainable Economy with Innovative Learning
Thailand2020 components:: Local2Global2020, Green Mass Transit, Urban Regeneration, Urban Creative District
Bangkok is planned for 5+ million people but actually has 12+ million people!
Challenge: “Smart Streets” – balance the needs/rights/benefits of street vendors with need for more public space
Nang Leng Creative District – in centre of Bangkok. Use local resources to develop networks, skills and knowledge
Progress will come via change agents, caring and sharing among the community. eg. Ma:D – co-working space for social enterprise; @hubbathailand at Ekkamai
Bangkok = Beautiful chaos!
Arts create livable places, boost quality of life, boost human productivity

II. Fredrik Härén: “The Service Industry: The Most Creative Industry” www.interesting.org
Police are very creative – they have to be ahead of criminals, who think outside of the law, not just outside the box!
Every industry regards itself as creative – except a Swedish nuclear power plant!
My survey: Is creativity part of your job? (98%) Are you creative? (45%) Does your company develop your creativity? (2%)
Citizen’s creative confidence is high in India, China, Thailand – but lower in Singapore, Japan
Americans are so full of creative confidence that they claim they invented things they did not, eg. cars!
Creativity is relative – depends on how much exposure you have had to other countries, cultures
Idea = P (K+I), i.e. how people combine new information with their knowledge
Haren shows beautiful pic of Iceland powerlines shaped like human scultptures – why ruin a beautiful landscape?
RT @aliceikz The black bible by @fredrikharen @creabkk #creabkk #Business #theideabook
Haren’s new book has alternate pages blank (book + notebook). Big market because it is bought by stationery budget! http://fredrikharen.com/the-idea-book-page/
“A man without imagination is a man without wings.” – Mohammed Ali
Francis Gosselin @monsieurgustave “One percent of people in Iceland bought my book. That’s more than Harry Potter.” – @fredrikharen #creabkk
Keep an eye on #Google – it is buying robotics companies! Keep an eye on the robotification of machines, not just #IoT
RT Francis Gosselin @monsieurgustave As per @fredrikharen, I googled “Robots 2014″. This is the first result I obtained. Wow. > http://www.youtube.com/watch?v=S5AnWzjHtWA
A company which made only nails for 300 years once asked me to talk about innovation!
What changed the nail industry was the rise of Black&Decker nail gun – B2B model (marketing, supply-chain)
Disruption – we didn’t go from book to ebook, but book to Facebook
Good customer service is giving customers more than what they wanted, what they really needed based on context
Service industry is more creative than ad agency! Bartender must respond/improvise on the spot, doesn’t have two weeks to decide
Hilarious example: Swedish government has divorce forms online – ending with “Please come back soon!”
Provocative question: why do companies use 1 and l in their codes? Remove them to reduce customer confusion!
External capital: Haren shows terrific example of customer creativity: readers who took part in a creative competition for best images using his book
Swedish Post Office was disrupted by digital media, hired outside HR manager, reduced 2-day conference on creativity to 1 day of networking
Haren’s new book is about having a global mindset. Think human, act humane
Haren jokes that Swedish food is famous for bad bland Ikea meatballs – yet wins cooking competitions! eg. lingonberry wasabi
Haren shows brilliant photo of Berlin Wall coming down – from East German side!
Haren: The West has things set in stone, hard to innovate; Asia is the best place in the world to be for creativity
The western world has no clue what’s happening here.
RT @Aveek Sen Following the process too closely can lead to catastrophic outputs. @fredrikharen is on a roll! #creabkk
Thanks to @fredrikharen as usual for a terrific inspiring and humourous talk on creativity!

Post-lunch sessions are in the Tourism Tower – in a lecture room designed like an airplane! Business class is first come, first served!

III. Kamonsak Reungjarearnrung, Bumrungrad International Hospital: “Changing the Hospital Patient Experience”
And food!! Thai healthcare is one-tenth of US cost, with much better hospitality!
We have referrals offices in 16 countries. Cultural sensitivity is key for success
KM: guidebook; staff suggestion and innovation program; on-the-spot reward program.
Healthcare relationship is about respect and understanding, not necessarily on friendship and agreeing on everything

IV. Alexandra Lederer, Australia/France: “SOS Innovation – Connecting Innovators”
Lederer is with Genea (World-leading Fertility), formerly KM at Amadeus
Session allotment: Think, Play, Learn, Chat – exercise to help networking.
Conference metrics: Return on Investment, Return on Attention, Return on Energy!
Networking Quadrant 1: 2X2 map of don’t/know who you don’t/know. Identify unconscious networking gaps
Networking Quadrants 2: Knowledge/personal branding quadrant. They don’t/know that you don’t/know.
Hidden gem, Established expertise, They won’t bother you, They bother you for nothing
Danone’s networking technique: Message in a Bottle. (i) Send out a message for help (ii) Others check: “I share the same issue” or “I can help”
Message in a Bottle (2): (i) Enter the areas where you can help (ii) Others check: “Yes I can help here also” or “I am interested”
“Message in a Bottle” can be conducted before the event (online; match 3 needs/offerings of delegates), or during (paper/Post-Its), or both
Good way to connect seekers and solvers. Visual display of results afterwards: colour codes for each and combinations of both. Use case: creating a research community by attendees of KM Australia conference.

WOW, three amazing sessions on creativity now being conducted by – Thai, Australian and French chefs!

V. Dr. Helen Paige (The Paige Group) – “Food of Thought”
Arthur Shelley @Metaphorage Helen Paige introduces food preparation as creative learning experience. Another cool #learnjngenviron #creabkk
Learnings from food industry disciplines for creativity: Focus, Leverage, Engagement, Accountability
Five Innovator Skills: Association, Questioning, Observing, Experimenting, Networking
Chef Duangporn Songvisava (Bo.Lan Restaurant) – “Innovation and Creativity in Thailand’s Culinary Landscape”
Thai cuisine has changed a lot due to urban lifestyle, industry packaging, domestic production, Western influence, media
Good tip: Bo.Lan didn’t use the words “authentic, traditional or Royal” – we called it “essentially” Thai cuisine!
RT Francis Gosselin @monsieurgustave Though it turned out to be one of the city’s best restaurants, the idea of @Bolan_Thai was first met with skepticism. #innovation
Principle: understand the past but be creative and reinterpret it for today’s societies
“If tom yam soup is too spicy for you, try some other soup!”
Chef Willy Daurade and Chris Meunier (Le Cordon Bleu Dusit Culinary School) – “Creative Effervescence – Deconstruction of a Moscato Rose Wine (Molecular Gastronomy)”
Making desert from Moscato sparkling wine: amazing display of cooking and freezing desserts with liquid nitrogen! Audience enjoys yummy dessert with French wines!
“Food is about mood, not just nutrition or filling yourself up”
Joseph Boroski (NYC bartender – @SipSlowly) – “Creative Mixology” – drink better, don’t just drink more. I have created 100s of cocktail menus in dozens of countries
RT Nick Walter @NickWalter23 Another great session ahead on mixology with @carsonkquinn & @SipSlowly at this amazing facility
We don’t sell drinks or food, we sell optimal unique guest experience – whether cocktails or mocktails
Localised flavours – hibiscus (used in tea). Audience sips away at exotic cocktails (names secret, not revealed by bartender!)
A good bartender even designs good bartops!
6 cocktails prepared: MangoSteen Star, Homme Bang It, Beautiful Chaos, Bloody Bangkok, Starry Delight, Naughty by Nature!
Day One of Creative Bangkok 2014 wraps up, terrific multi-displinary learnings on how to be creative! That’s the spirit… ;-)
Evaluation of event: Review (key quotes), Reflect (connect new and past learnings), Reapply, Recreate; Refresh, Relax!

DAY TWO kicks off with Kreingkrai Kanjanapokin, Co-CEO of Index Creative Village
I. Prof. Patrick Cohendet, (Mosaic HEC Montreal): “The History and Fundamental Notions of Creativity”
Creativity is a way of expression for citizens of the world
Creativity was originally seen as a result of divine inspiration.
Graham Wallas: preparation, incubation, intimation, illumination, verification
JP Guilford: Convergent thinking, divergent thinking. Henri Bergson: creativity as engine of evolution (core of human species)
Mihaly C: States of mind: arousal, flow, control, relaxation, boredom, apathy, worry, anxiety
(in a matrix of Challenge v/s Skill level)
Schumpeter (economist!): Creative destruction (by entrepreneurs) describes the process of transformation that accompanies radical innovation. Creativity is not a free lunch – it destroys something that came before
Teresa Amabile – creativity in management. Components: expertise, motivation, creative thinking skills. Motivation: extrinsic, intrinsic.
Arthur Koestler: Bisociation – imagination and creativity in humour, science and the arts. Blending from two or more frameworks of thought, often unrelated
Discovery (scientist – neutral, emotionally detached; Archimedes), Art (artist – empathy, sympathy; Romeo & Juliet), Humour (jester – aggressiveness)
Creativity is now seen as cooperative activity, not just lone genius
Creative economy – at crossroads of science, art, culture, business, tech. IC for jobs, income, exports, with diversity, social inclusion and development
Evolution of economy: agri, industrial, info (1970s, eg. control info about quality), knowledge-based (1990s – core competence), creative society. Productive efficiency + creativity
Edmund Phelps (2013): Mass Flourshing: How grassroots innovation created jobs, challenge and change
Democratisation of ideas, it is just scientists who can have ideas and influence society
Advice to managers: focus on process/product + information + knowledge + ideas
Ideas are at the core of the modern economy. Creativity economy principles – diversity, collectiveness, values from ideas
Not invented here -> Proudly found elsewhere.
Researchers – > Ideators + diverse communities (Innocentive).
Internal capabilities -> External networks, diversity.
Q: Don’t forget role of your body in creativity! How to be creative when tired? A: Archimedes, Newton – role of body when ideas came
Q: Don’t forget role of inspiration!
IDEO is famous for democracy and flow of ideas, CEO and janitor can exchange ideas about mobile phone design!

II: Madanmohan Rao (me!), KM Chronicles, World of Proverbs project, Jazzuality
“Jazz and Creativity!”
Context: spurring creativity through proverbs, quotes, photos and jazz!
#Proverbs for #startups – http://yourstory.com/2013/07/wisdom-for-startups-through-mandarin-and-malay-proverbs/ http://yourstory.com/2013/07/wisdom-for-startups-through-indian-proverbs/ via @YourStory #creaBKK
#Creativity from music festivals: http://yourstory.com/2014/07/rainforest-music-festival/ http://yourstory.com/2014/07/rainforest-music-festival-ii/ via @YourStory #creaBKK
Folk-fusion and inspiration: Kutle Khan at TechSparks 2013! http://yourstory.com/2013/10/kutle-khan-project-techsparks/

III. Justin Farren (Ubisoft): “Collaborate to Create: How Ubisoft Singapore Studio Fostered Innovation” (No.3 independent game developer in the world)
Hah hah! – MC Francis Gosselin at #CreaBKK “Our next speaker is American. Nobody is perfect!”
@jfarren is a producer for @ubisoft, working in a studio of 300 people with 32 nationalities “We make assassin’s games and have 1000 ways of stabbing people in the neck. But we’re really trying to teach history” – @jfarren
Develop ideas from your studio and from your fans – create an ecosystem of cross-collaboration
Be brave and be open to challenges. Leverage new technology (eg. Just Dance, Just Dance Now). Now smartphones take gaming everywhere
In Southeast Asia, parents don’t see gaming as a good career avenue for their kids, so we add games with history value
Ubisoft has got good support from the Singapore government (desire to see Singapore on the world map)
Future: less silos between devices needed. Smaller iteration cycles, transferring learnings from other games and even other industries
Q: Gamification in the corporate/management sector – what are the opportunities here as costs come down?
Q: How to do creativity online across multiple time zones? How to preserve secrecy in distributed environments, and with open innovation?
Q: Alice Ikz N.Rugero @aliceikz
What makes engaging games? Collaboration, interactions,diversity, values, creativity @jfarren @Ubisoft #creabkk

Discussion Time:
Francis Gosselin: Many companies are ‘broken’ but (i) can’t get new ideas (ii) are not open to new ideas (iii) don’t act on new ideas
If you are a knowledge holder, please become a knowledge broker/giver
Francis Gosselin @monsieurgustave Bridging the service gap: Thai hospitality and the knowledge economy http://cllbr.com/en/post/bridging-the-service-gap-thai-hospitality-and-the-knowledge-economy/436/#.VDt264rdinM
Francis Gosselin: Emerging concepts at #creabkk: 1) Beautiful chaos, 2) minding your steps, 3) hospitality, 4) knowledge management and 5) experience
Q: What next after the creative economy? Patrick: Experience economy
Patrick: Organisations are communities/collectives of communities; connections are key.
Challenge in creative economy: opening boundaries to new pathways/doors to external knowledge. Culture change needed to open and pivot
Market driven creativity calls for community engagement strategy with the ecosystem

IV. Dr. Arthur Shelley @Metaphorage (Organizational Zoo): “Creative Metaphor Interactions to Understand the Behaviour of Innovation”
Workspaces are behaviourial zoos (metaphorically). Culture is an outcome of the behaviourial interactions in your environment
Context changes the ‘animal’ roles, not permanent stereotypes. Different cultures via animals differently, eg. owls, camels, pigs
Ideating over drinks at a bar is a good idea on Friday evening – but necessarily on Monday morning!
Bees are passive in some situations, cooperative in others, aggressive at other times.
Two passes in this creative exercise: (i) Fast [less than 30 seconds!] and intuitive, individual (ii) Rationalise, reflect, share with others
Categories of individual behaviours in an organisation: Core (expected), Accepted (Desired), Tolerated, Rejected
Workshop: Teams of size 3-5 choose 20 behaviours (from zoo cards) in the above four categories for their creative teams (convergent + divergent types)
How would the behaviours/energy in this room change if the fire alarm went off?
Ways of using behaviour profile cards: (i) what behaviours do I have – assessment by self/others (ii) what behaviours do I want to build
Behavioural composition varies with team/function/department as well, eg. sales is more aggressive!
Workshop discussion: choice of creative behaviours varies with organisation, eg. NASA /vs MNC v/s SocEnt

V. Brigitte Carbonneau (Cirque du Soleil, Montreal): “Adapting Creativity to reach out of your Comfort Zone”
Brigitte (b_carbonneau) has been manager of Cirque for 21 years out of its 30 years. Currently strategic business director
Cirque founded by fire-eater and visionary Guy Laliberte in 1984 in Quebec. 5K employees today, 1.3K artists. 200 creators around the world. Performances in 350 cities, 25 languages
Jawdropping video of history of Cirque du Soleil! Humans can do this?!?! :-)
Creativity: when the athlete becomes an artist. Cutting edge physical fitness combined with world-class artistry
Video: Cirque athletes narrate their challenges in coming out of their shells and learning music, dance, art in teams + overcoming culture/language barriers
Want to join Cirque? Go to their website and send them a tape of what you can do! It takes 4-12 months to train a new athlete to perform in Cirque
Cirque recently had a meeting to re-assess strategy, values, mission, diversification, competitive positioning, eg. corporate events
Managers need to keep leveraging creativity in effective and innovative ways. Need adaptability, curiosity, courage, openness, stimulation, transformational leadership, eg. one of our scenes in Las Vegas was a ‘vertical’ scene!
Brigitte admits that a challenge they faced once was during their first performance in Holland; culture, brand assumptions were different
Failing in one city (not enough ticket sales) is not a deterrent to come back to the city later, takes courage
Sometimes decisions are tough – we had to fire hundreds of employees, some who had worked for decades
Brigitte gives out ‘red noses’ to the audience; standing ovation for a spectacular idea sharing!

VI. Chaipranin Visudhipol (TBWA): Creativity in Advertising
TBWA is the ad agency of Apple, James Bond, Cirque du Soleil. Chaipranin shows off his red shoelaces!
Creativity is something different from your average daily boring life. Better, newer in some way.
Contradiction: Everybody wants to change the world, but few want to change themselves!
Change is difficult because people are fearful of failure, doubtful of success, want to stay in their comfort zone
Children are more creative and more willing to push the boundaries than adults are.
Don’t give your future away to stay in the rat race today.
#Creativity is not just a skill but an attitude – a rebellious desire to be different. A character, personality, passion
Thinking out of the box is difficult when you can’t even see the box you are stuck in
Everybody today is a photographer, writer, broadcaster thanks to technology
Ahead of his time: Andy Warhol: In the future everybody in the world will be famous for 15 minutes.
Shift: In Thailand today, everybody wants to talk, no one wants to listen to authority/media
Social media today – not just selfie but self-paparazzi!
We are now in a fragmented space today – communities and micro-communities. Need new insights to target them. Demographics + psychographics
Speed to check, share, shock is the new currency today
“In case of fire, exit building before tweeting about it!”
Cover story of Time magazine has reduced from 4,500 words to 2,800 words
Ad pitches: Value (my plant, who I am), Image (my world, what I feel), Product (myself, what the product does)
“We can’t operate in set conventions and expect breakthrough results” – Jean- Marie Dru
Interpretations of maple leaf: food for a worm, burden for a gardener, flag for Canada, underwear for Adam!
The three questions of #disruption: Why, What if, Why not
BodyShop understood the conventions of shampoo ads – and came up with the unconventional pitch of ‘green eco shampoo’

Workshop time – group creativity in creating 360-degree ActCatcher video ads to promote Creative Bangkok 2015!
Spectacular performance of SiamNiramit wraps up Day Two of #CreaBKK – looking forward to Day Three already! http://www.siamniramit.com/
Reflections on #SiamNiramit: outstanding features – pool on stage, elephant walk amid the audience, lasers to catch violators who took photos!

DAY THREE

Day Three of #CreaBKK kicks off! MC Francis Gosselin: “Let us begin the day with a break!”
Luckana Kunavichayanont, Director of Bangkok Art and Cultural Centre (opened in 2009): learning + inspiration centre
15-year campaign focused on awareness, getting space, inviting donors to contribute paintings
BACC now has annual festivals for music, cinema, literature, theatre, design.
Peer projects: Trans-Cool Tokyo. Scary: Ghost Movie Festival! Expression: Media Kitchen. Community building: Networkshop!

I. Duangrit Bunnag (architect): “The Language of Creativity”
Creativity doesn’t always arrive when you want it, how to spur it? How to create creativity?
Beautiful photos of new designer hotels, condos, office towers in Southeast Asia! (one was a renovated prison) Good ‘fractal’ transitions between slides also.
The past and the future are shaped by us, keep yourself open for the power of possibility
Deadlines are not constraints. They are context
Creativity is not just ‘think differently.’ Apple was challenger, now a big incumbent.
First step: create possibility (space/openness/context/language) for creativity. Flip your perspective or the frame.
Example: robot design – with three legs! (instead of the usual two or four)
We are all naturally creative but blocks/barriers build up as we grow. Life is full of possibility and creativity as kids (more creative confidence), but formal strict education stifles/shrinks it
RT Arthur Shelley @Metaphorage @DuangritBunnag Remember back to your childhood if you want to see yourself as creative, then remove your learnt limitations
Nodal point exercise: pattern matching and prediction is a key part of creativity (Pattern Book Pattern Methodology)
Good creativity can also be good money!

New word I learned today – ‘upcycling’ (making new useful things from old used materials) BACC EcoShop http://www.ecoshop.in.th

II. Anuvat Chalermchai (COTTO and SCG – cement group, ceramics, tiles): “Creativity at COTTO”
Anuvat shows Top Ten global brands by value (InterBrand) – most are tech companies or platforms, in B2C space: Apple, Google, CocaCola, IBM, Microsoft, GE, Samsung, Toyota, McDonald’s, Mercedes. Exceptions – CocaCola, McDonald’s.
Brands no longer in the Top Ten – Nokia. Disappearing/diminishing brands in the fast-moving mobile industry: O2, Blackberry
1997 economic crisis almost made us bankrupt!
Our design principles: innovation, integrity, hassle-free, co-creation. We publish an annual Product Trends book
External partners – Piero Lissoni, minimalist designer (Italy), others from Japan. We take part in international expos for marketing/research. Projects executed in Thailand, Italy. Creativity can and should be applied to toilet design as well!

III. Eggarat Wongcharit (Craft Factor): “Thai Craftology: DNA of Thai Design”
Educated in Bangkok, Milan, New York. Now I dig into my own roots: You can’t deny who you are!
I liked living abroad but I need to eat rice also! You are what you eat.
Eggarat shows panoramic map of multicultural food crossover – Southeast Asia, South Asia
Thailand’s influences – India (Hinduism, Buddhism), China (trade). Recent: West, Japan/Korea
Thai design sensitivities: fun/playful, sensual, organic, craftsmanship. Seen in spirits, shapes and even aromas. Also serenity (from Buddha images), feminity (from lovely Thai women!)
Eggarat shows superb examples of translating sarong design into lounge chairs, basil leaf membranes into metal frames
Mapping patterns across categories: white membrane on tangerine -> vase design! Massage beads -> chair backs for taxi drivers. Traditional + modern blends: bamboo/cane furniture along with leather, metal
My Q: How to map/transfer patterns across categories? A: Visualisation, tweaking, prototyping

IV. Amornrat Pratoomma (P-PAC): “Is creativity an inborn talent?”
P-PAC has dermato-glyphics technology which scans your fingerprints and tells you what kind of a creative or logical person you are!
Imaginative = having ideas; creative = converting ideas into production
We have to know more about our brain and learn how to use it more effectively
There are some sounds you cannot produce till you ‘hear’ them, which is why foreigners find it tough to learn Chinese, Thai
Fingers have ridges, palms have furrows. Fingerprints get formed after 24 weeks of childbirth.
Even identical twins have different fingerprints. Look for core (spiral centre) and deltas (convergence/divergence)
Dermato-glyphics reveals your spiritual nature, work habits, innate intelligence, learning style, sensitivity of learning
YAY, TRUE! What my P=PAC fingerprint scan shows about me: idealist, broadminded, creative, different!

V. Prof. Cees DeBont (HongKong Polytechnic University – School of Design): “The Art of Design Thinking”
Design makes a strong statement. Elements: art, architecture, engineering, social science, business.
Changes in the field of design: context (knowledge intensity), purpose (social innovation), nature (designer as facilitator)
Other fields are now borrowing from design – the field is giving as much as it has absorbed
Link: Zaha Hadid’s Innovation Tower at Hong Kong Polytechnic University http://www.dezeen.com/2013/07/15/innovation-tower-at-hong-kong-polytechnic-university-by-zaha-hadid-architects/
Design = creating new ways for people to interact with social and physical environments. Design is about interaction to bring some form of emotion.
Design evolution is driven by economy (creative industries), society (ageing, urbanisation, pollution), tech (energy, IoT), globalisation
Contributions to design thinking that have been made by key thought leaders: Design for Society, UX, Human-Centred Design, Frame-Creation, Design-Driven Innovation
Cees Dorst used design to tackle perceived ‘problem’ of teenage partiers in King’s Cross, Sydney: changed frame to ‘festival’
Eindhoven citizens complained about management of marathon. Changed frame to ‘promotion’ instead of ‘sports’
You contribute to the world by making meaningful things, not just new things
3 types of innovation: Disruptive innovation (led by tech), Design driven innovation, Market driven innovation (incremental). Based on matrix – tech plotted against meaning
IDEO approach: Experience innovation informed by tech (feasibility), business (viability), people (desirability)
#Stanford d-School #design thinking framework: empathise, define, ideate, prototype, test; repeat
Empathise (love), define (PoV), ideate, prototype (build to learn, not build to last), test (show); repeat
Workshop: how to come up with a new frame for ‘birthday gift,’ eg. not giving a material item but an experience. Frames help you break out of linear incremental innovations

Looking forward to reviewing the book by Aaron Palileo: “Connect, Disconnect: How to become a creative and innovative opportunity leader”
Breaktime – terrific showcase of contemporary art in Thailand at Bangkok Art and Culture Centre (BACC)! http://www.bacc.or.th/

VI. Pitupong Chaowakul (SuperMachine Studio): “Designing Creative Spaces”
Apple was more about reinventing than inventing. So more neck and finger strain today!
RT @socialtimbre They still invent. Just look at the number of patents that fuel technology. Not all of it is visible to regular consumers!
Pitupong shows hilarious pic of Wenger 16999 Swiss army knife which has 87 tools, weighs 0.9 kg!
Pitupong shows hilarious pic of ‘overpainted’ Thai bus – every square inch covered with colour, plates, lights!
Even children’s paintings off the Net have inspired us in our designs, eg. for fluorescent lamps
Pitupong shows examples of architectural renovation, eg. ancient hostel – redesign inspired by Toblerone chocolate!
Enhance corridors, notice boards (eg. ‘long alligator’). Digital spaces are great but enhance physical space as well!
Pitupong shows great examples of well designed ‘public furniture,’ eg. chairs in playgrounds, boardwalks.
Even ‘brutal concrete’ can be enhanced artistically (example: based on Escher’s staircase drawing)
Hear hear! Pitupong: Us designers and architects always wear black!
Pitupong jokes that the company has an authoritarian style of management driven by himself; no open brainstorming!

VII. Aaron Palileo (Bootleg Innovation Design): “Innovative Insighting and Ideating”
Many companies are stuck in ‘opportunity seizing.’ Our framework: seek-seize-squeeze for strategies
I also teach the ‘entrepreneurial poor’ at the bottom of the pyramid
Creativity = Differ + Deliver + Delight
Creativity is about being different – and being able to deliver. It should delight the senses, customers should shiver with delight!
A good source of creativity when I travel – supermarket design!
Good insights come from fanatics and apathetics.
Connect with markets, rebels. Disconnect from the traditional, from sane ideas.
Smaller, faster, lighter = incremental innovations. Rebels show you what is radical.
Avoid the boring normal people. Look at the other extreme also: apathetics.
Ask people not just what they want, but what they hate! You can get amazing details about what is annoying, missing, disappointing
Money remittance is a multi-billion dollar business in Philippines. Our client Villarica focused not just on faster-cheaper but customer complaints: rude employees, messy counters. We asked customers to draw what money meant to them, eg. sun, bridge (brighter future), family ties
Villarica’s new positioning: dream enabler (safe, sure, special). “Your dreams are within your reach”
Tip: get out of your own way! Think in new ways, use metaphors.
Put yourself through changes as well as routines – that will increase your ability to be creative. Deliberate change is possible
My Q: How do stay ahead of competition if they do the same? A: Keep long term focus on customer dreams, the tactics will morph

VIII. Jeff Hamilton (creo modo): “Rapid Visualisation of Ideas”
Specialist in mixed methodology for medical product design.
I ask people to draw their problems/ideas, most say they can’t draw, but it’s not about being a good artist. Everyone can draw well enough to visualise their ideas. Think in pictures & storyboards, fill out the characters.
Workshop: Draw what a good birthday should be about – draw fast! Nice lightening of mood; sharing on what a birthday is in different cultures.

Joncheray Jérémy @jeremyjoncheray: Bruno Munari: “The designer is an organiser with an aesthetic sense.”
Jeremy shows some amazing photos of food design (eg. arrays of delicious cakes), another whole world of design altogether!
RT Alice Ikz N.Rugero @aliceikz Jeremy: I love my work because it allows me to be close to people and help them to materialise their ideas and dreams
Nick Walter gives demo of OnePulse (realtime customer engagement measurement tool) http://onepulse.com/
Nick shares a new word – ‘surveytainment’ – entertaining people through interesting survey questions and results!
Nick: online surveys and anonymous feedback (especially with negative comments) could work well in societies where face-to-face criticism is generally avoided (eg. some parts of Asia). Pulse can be used by companies to create and engage actual/potential customer panels in different countries (eg. how far would you travel to see Cirque du Soleil?).
Petch Osathanugrah, current owner of Bangkok University inherited it from his dad, is a musician, and composed a peace video in aftermath of Thai political conflicts!
Bangkok University cheerleading team has even beaten the US team in the ICU 2014 world championships!
Up tomorrow on Day Four: “Walkshop” in old city Bangkok by Daniel Fraser! (produced Thailand Tourism video – “Always Amazes”)
Vincent Ribiere shows video of elephant drawing an elephant with a brush held in its trunk!
Elephant Parade was founded by Marc & Mike Spits in 2006 to raise funds for wounded elephants http://www.elephantparade.com/

IX. Dr. Mechai Viravaidya (Mechai Viravaidya Foundation): “Condoms and Creativity”

Our foundation has four goals: reduce excess births; reduce death rate; reduce poverty; reduce ignorance. Key pitch: safe sex via condoms, reduce disease and unplanned pregnancies
In 1974, Thailand had 7 kids per family. Today: 1.2 kids per family
In 1974, Thailand had same population as Philippines; today: Thailand 65 million, Philippines 103 million
We helped reduce new AIDS infections by 90% from 1991-2013 (UNAIDS), saved 7.7 million lives (World Bank)
I. Creative media techniques used: (i) pill pitched as Family Welfare Vitamin (ii) harnessed midwifes, hairdressers, local shopkeepers, monks, festivals (iii) use local metaphors, eg spacing in coconut farms (iv) befriend military for their media channels (v) bring police on board: Cops and Rubbers!
II. Creative community techniques used: (i) gamification – competitions, awards (ii) visible prizes, eg. rides in airconditioned buses (iii) endorsement by local monks
III. Creative economic techniques used: (i) incentives for single women (ii) micro-credit for small families
IV. Creative educational techniques used: (i) get students to pressure parents to plan families (ii) teach students entrepreneurial skills (iii) create school enterprises, promote products in urban supermarkets, eg. school rice (iv) social entrepreneurship for wheelchair students, eg farming (v) empower students to get their parents out of poverty (vi) make schools the local community centres; prepare rural students for the world of tomorrow (vii) transform teachers: they should not bark like dogs but answer questions and spur ideas
V. Creative business techniques used: (i) restaurants: Condoms and Cabbages!
Generosity doesn’t last forever, make sure your enterprise is sustainable! Government eventually wants to take money, not make money
Don’t turn to West for aid. America tries to help everyone even though they don’t want it!
The last place to learn creativity is the university! Our creative gardener/designer only had 4 years of primary school
RT Francis Gosselin @monsieurgustave “Rich people are never creative” – @mechaiv
Key tips for social entrepreneurs: Think outside the box; Take ‘No’ as a question; Ensure sustainability. Also: use humour to make the message less scary and more acceptable!

DAY FOUR

Day Four kicks off with WalkShop of sights, sounds, smells, tastes, touch and faiths of Bangkok with Daniel Fraser!

I. Olivier Dombey @OlivierDombey (Digital Innovation Asia DIA): “Bloggers and citizen journalists in travel and tourism”
DIA is endorsed by ASEAN, UNWTO, MTCO; works on e-tourism, collaborative platforms, incubation of new ventures, blogger matchup, sustainable tourism
Success factors for online news: honesty, content, reputation
Olivier shows photo of tourist bag contents – lots of gadgest! Today’s traveller is wired. Social media affects/changes bookings
Bloggers are today’s storytellers, influencers. Free thinkers, multiple content skills. Can be effective brand advocates, ambassadors. Also need SEO, SMO.
Develop relationships with bloggers as a future knowledge resource.
Funnel of marketing phases: awareness, consideration, intent, purchase, visit, evaluate
Unethical bloggers: “Give me three free nights in the hotel, I will write a good review”
Good bloggers also engage in conversation, don’t just broadcast/blogcast
Use sites like BloggerMatchup.com to find listed bloggers in Asia.
Bloggers good for marketing, driving website referrals, also during crisis management. Engagement techniques: competitions for best blog. Finnair engages bloggers effectively.
Case study: Australia: New South Wales – “Unmapped” campaign, bloggers chosen around the world for a month of travel – destinations chosen via social media
Net promoter score = percentage of favourable promoters minus detractors. Look at metrics beyond just traffic
89% of journalists conduct research on blogs.
Bloggers offer you much more value than just a few posts.
Tips to engage bloggers: be honest, respectful, supportive, relevant, be clear in your goals
Ownership of content: usually by blogger, unless sponsor/brand pays for specific resident content/services
Q: Are sponsored bloggers sellouts? A: Readers know there is bias but understand the relationship

II. Philip Cornwel-Smith (British author in Bangkok @verybangkok): “Very Thai Thai: How Pop Became Heritage”
Started off as a travel journalist with TimeOut Amsterdam, Rough Guide, later with Bangkok Metro magazine and TimeOut Bangkok
Bangkok has a more vibrant fashion, music and food scene now. Stuff less covered – street art, which did not interest ‘modern’ Thais
My next edition of PhotoSparks will feature upcycled products and street art from Bangkok! http://yourstory.com/author/madanmohan/ @YourStoryCo
Another related book – “Bangkok Inside Out” (Daniel Ziv, Guy Sharett); “A Day”
A podcast of @verybangkok on @smilingalbino’s channel. Everything is everything :) > http://smilingalbino.podbean.com/e/thai-culture-quirks-phillip-cornwell-smith-author-of-very-thai/
At Thai Tattoo Festival, people with tattoos enact their passion/aggression, Angeline Jolie made tattoos more acceptable, including for women
Pad thai was invented in an era when Thai rulers did not want to use Chinese noodles, so used Vietnamese noodles instead!
Economic crash of 1997 made customers choose more local furniture, put Thai decorations over tutuk brandname
Cultural nuances: ‘Thai Thai’ means not quite Thai; Thai-ish
Cultural confusion: perception that Thai women’s dresses shouldn’t show shoulders (though they traditionally did) – Western attitude
Thai military tried to create a pseudo-youth movement called MoSo (moderate social movement), failed
Definitions of nationalism differ in French (how you are) and US (how you should be)
Return visitors to Thailand find the street culture more rewarding, they don’t come back to see monuments

RT HEC Mosaic @mosaichec Lucy Stojak (Mosaic – HEC Montreal): We are enthusiastic and proud to see how beautifully the creative summer school format is expanding in Asia!

Day Four wraps in Museum of Siam!
Day Five next: Creativity in Technology, with speakers from NASA, Dupont, Swatch, Creative Nexus, HEC Montreal!

DAY FIVE

I. Keith Than (Creative Nexus Group CreativeNexus.com.sg): “Designing Innovation: Creative Strategies and Mental Tools”
Design is a mindset of improvement. Design -> Emotions -> Experiences -> Stories
Stories curate experiences. Startups and businesses need design for competitive advantage
Ideas add value. Design creates value. Good design = good business
Design experience for the customer even includes how to unpack the product
Design has become the management skill of the future. Creativity delivers innovation. Adopt ‘designerly’ ways of seeing
Service design is much more conceptual than product design
Keep an eye on the new high-speed train project connecting Beijing and Singapore. How to design train + travel experience?

II. Nadim Salhani @NadimXS (Mudman): “Creativity in a Donut World”
Lebanon/Thailand. Started work at 19. Left Lebanon during civil war, his brother was kidnapped
Entrepreneurship has become a lifestyle, because there is an entrepreneur in each one of us
Entrepreneurs in my life: my Thai-Lebanese daughter, my son, my wife
Greenhorn entrepreneurs: young, naive, impatient, will do anything (lie/cheat!) to get what she wants. They think they know everything. Many give up after mistakes, some move on.
My son is a game developer. Left big company (small salary), started a new gaming company. Makes money, takes time off, then starts over again. That is the new generation!
My wife: cunning, married me for money not love! He Chinese relatives researched me and said he has potential! She registered all the property in my name, all I have is my bike!
The primary characteristic of an entrepreneur of the future should be a deep sense of responsibility to humanity
Business should not be purely about profit or they will not be around for too long
During our Krabi resort project, we had to spoil our customers, employees and monkeys (nature!)
RT Arthur Shelley @Metaphorage @NadimXS telling personal stories to share insights on Entrepreneurial mindset. Engaging, entertaining. Optimal #learning #KM #edu
I worked for Starbucks (emotional brand) and then joined Mudman (Dunkin Donuts, Greyhound, Baskin Robbins, Au bon pain)
RT Francis Gosselin @monsieurgustave “How do you develop people within a context where you’re constantly told what to do?” – @NadimXS #americanfranchises
If you become too innovative you can hurt yourself – you also need to stay focused (strategy, management, people, efficiency)
Six positioning elements for success: target, need, competitive framework, benefit, reason why, brand character
Brand character: “If your brand is a person, what kind of person would it be?” eg. Dupont: scientist, 50 years old, rich! Dunkin Donuts: old woman, stays at home (Thailand)
Success tips for entrepreneurs: time management, lack of focus, self-motivation, finance
Focus: if you start something, finish it. Don’t just chase everything.
Don’t over-extend your finances. You need at least 20 stores of a chain to break even, do you have that much money?
Managing growth, attracting/retaining talent, continually developing innovative products and services
0.7% unemployment rate in Thailand – the world sees Asia’s potential, especially in Thailand. Thais want packages higher than expats!
Nadim jokes that he gets good teaching ratings at Bangkok University because he gives them free donuts!
Success comes from creating new things as well as rescuing/turning around old things and reinventing them
Krispy Kreme was seen as a competition for Dunkin Donuts – but also opened up the donut market, which helped us as well!

III. Naphunsakorn (Ronnie) Waiyawuththanapoom (IKI-SEA, Bangkok): “Open Innovation”
90% of corporate innovations fail, 90% of startups fail. Danone Essentis, Renault VelSatis, Google Buzz & Knol
Innovation failure costs Fortune 500 companies $100 billion dollars (Strategyn)
Too little voice of customer, underdeveloped capabilities, too much focus on tech, not enough time/resources for support
Traditional innovation: Envision -> Engage -> Evolve -> Evaluate -> Execute.
Now also need open innovation (Stanford University): external creativity
Tools: creative co-creation, peer production, idea contests, engagement with startups
Tom Fishburne moat cartoon – are companies really ready for external ideas, or live in their own castle?
Open Innovation Readiness Assessment Model – External: NW (network management), EM (environment), IPRM (IP). Internal: KM, SM (strategy), CM (change).
Maturity model progression starts off with internal KM and external networks.
Q&A: Open innovation requires total culture/process change. P&G did it, Boeing tried and decided not to

IV. Somchai Laohverapanich (DuPont Thailand): “Market-driven Science and Innovation for Sustainability”
(Video) Today is a new day. Today there are 150,000 more people in the world than yesterday.
Welcome to the global collaboratory! (Dupont, ‘The Science Company’)
Core values should be more than just goals. Ethics, respect for people, environmental stewardship are equally important
Dupont (French founder): Explosives -> Chemicals -> Integrated Science. Inventor of dynamite, nylone, cellophane, lycra, rayon. Growth by acquisition: Danisco, Solae.
Segments today: agri, chemicals, performance materials (car polymers), safety/projection, nutrition
Food, energy, protection will be key challenges for 9 billion people of 2050. Science-powered innovation is an answer
Collaboration speeds innovation: R&D, new innovation centres (Switzerland, Turkey), patents, commercialised products.
2,000 products every year. One-sixth of our company is engineers/scientists. Emerging areas: solar energy, mobile device displays.
Dupont’s Bangkok innovation centre is its first in ASEAN. We hold innovation challenges: bio-based materials, advanced materials, nutrition
Carpet materials, packaging plastics, solar grids, bio-polymers, insect-protected crops
Innovation at Dupont: business strategy, innovation strategy, innovation portfolio, governance/projects
Product Commercialisation Framework at Dupont: Ideate, Evaluate (define opportunity), Analyse (value+IP), Prototype (test), Verify (customer qualification), Validate (financial performance).
Impact: reduce implementation pipe from 30 years to 5 years
Sorona (renewably sourced fibre) – uses 30% less energy, 63% lower gas emissions as compared to petro-nylon
Hybrid polymers and bio-products (made with bio-catalysts) used in carpets, apparel, cars, aero. Green metric: energy saved is equivalent to 38 million litres of gasoline per year
Videos from Dupont Mexico: polymers for affordable housing (decent+dignified), long-lasting and cheaper prosthetics
The People+Planet+Profit mandate: sustainable growth, renewables, corporate environmentalism, compliance
Reduce environmental footprint via new operational excellence (production, energy, water, gases, hazardous wastes)
Cool quote in the Lab: “Science is global, but solution is local.” – Ellen Kullman, Dupont

V. Dr. Vincent Ribiere (Institute for Knowledge and Innovation, SEA): “Your Idea is My Idea”

KM (knowledge management) can lead to better innovation management
Knowledge is more than an object. Views of KM – extraction (eg. oil – drilling) – share, conserve, don’t waste.
Vincent shows classic example of Gillette addition of blades, designs, flexibility; bagette with four ends and not two https://pbs.twimg.com/media/B0CvnyVCIAASxQO.jpg
Some have changed their frames of reference and gone beyond – BIC – disposable pens -> other disposables (eg. lighters, razors)
RT @Metaphorage: Using humour 2stimulate engagement & #creativity. Fun opens minds & remixes mind
Companies need to connect Operational Cycle to Innovation Cycle; routines + experiments; balance past successes + future possibilities
“If you want to make an apple pie from scratch, you must first create the universe.” – Carl Sagan
Build on the past. Begin with emulation, copying – then move on. Copy, Transform, Combine.
“Everything is a remix” (see Part III of the video) http://t.co/C445Z6Dpf9
See the review (by me: @MadanRao) of “Steal Like an Artist” by Austin Kleon in the new issue of iKnow magazine
Bissociation: Design of Angry Birds = Muppets + Sesame Street! Donut + Croissant = Cronut!
Alex Bennet – creativity is capacity to perceive new relationships or possibilities
How your mind fools you: RF GPFATJVF – or BE CREATIVE?
Steps to innovation: Doubt, Explore, Diverge, Converge, Reassess
Do your research – know what is known about what you want to create (KM + IM)
LEGO Foundation CEO – innovation is about openness.
Quiz: Which way is the bus going? A: The exit door does not open onto the street, look for that!
Evolution of KM: Technocentric -> Employee centric -> Social centric
Q&A: We are not just in the creative economy, but in the re-creative economy. Are you creator or a re-creator?

Creativity workshop: making donuts from clay! (i) Coconut donut (ii) Dozza = Donut + Pizza
(iii) Moonuts = Moon +Donuts during moon festival; also half-Moons! (iv) Ocean Dough = seafood donuts
(iv) DODnuts: Cylindrical multi-flavoured health donuts delivered on demand (iii) Do Nuts: do things with it! (v) Thai flavoured donuts

VI. Prof. Thierry Isckia (Telecom Business School): Innovation Platforms
Top brands are not just brands but platforms. ‘Platformisation’ helps long-term success, eg. launch of AppStore in 2008
Nike Fuel shoe with sensors (‘servicisation’ – add service to platform)
AirBnB – platform for users’ spare rooms; RelayRides – sharing users’ spare cars
Book cited – Phil Simon: “The Age of the Platform” – work with platforms, adapt quickly, relentless new offerings
Platforms depend on data, communities, modularity. Power of APIs = mashups. Connectivity is a must-have feature for brands, not just nice to have
PhoneBloks – plug and play components for your phone.
Some regulators are worried about ‘platform imperialism’ due to their sheer power
Platform thinking = Software design + Market design + Agility
Do not confuse best practices with best strategies

VII. Prof. Patrick Cohendet (Mosaic HEC Montreal): “Breakthrough Innovations”
Buzzwords of the day: radical innovation, disruptive innovation (both breakthrough)
Schumpeter (1942) – radical/major innovations – breaking through is key to evolute, key for success of capitalism, via entrepreneur. Incremental innovations – non-destructive
Christensen (1997) – disruptive/drastic innovation. Start off small, tackle unaddressed problems, then scale
But, mind the small steps! The small ones can unseat big ones, eg. Japanese cars slowly took over
Ehud Zuscovitch: micro-adjustments eventually reach a larger level of percolation
Reverse innovation – arising from emerging economies (trickle-up) – Govindarajan and Trimble
FYI: My review of the book “Reverse Innovation” http://yourstory.com/2013/01/book-review-reverse-innovation-create-far-from-home-win-everywhere/ via @YourStoryCo
Great examples of kitchen/food technology which has breakthroughs products built on many small innovations, eg at El Bulli. CK Theory – going from concepts to knowledge, and creating products

VII. Dr. Francis Gosselin (f. & Co.): LEGO PlayShop: “Strategy via Metaphors”
Authenticity wins – Storytelling v/s Corporate Speak. “Persuasion is the centrepiece of business strategy” – Robert McKee
Francis shows hilarious LEGO ad with kid parachuting mom’s bras on LEGO toys!
Pics of creativity: LEGO versions of Jaws, 7 Dwarves, Three Little Pigs, Ninja Turtles
LEGO workshop: team competitions – build tallest tower (productivity), build a beautiful duck (fun: narrative, personality), build a business strategy!
Great example – buildings, actors laid out in the form of a Question mark (knowledge), using all the given pieces!

VIII. Dr. Juan Roman (NASA): “Innovation at NASA!”
A brilliant + fun-loving Puerto Rican now takes the stage!
NASA: started in 1958 as a civilian agency; explore space for scientific knowledge (not just military power)
NASA Budget: FY 2014 – $16.6B. 17K government employees, 40K contractors, 20+ research centres
Video: JFK speech at Rice University, 1962. “Do it right, do it first.”
NASA has been one of the best places to work in government (2012, 2013). It was my dream; “NASA colours are in my blood!”
NASA mission: innovate, explore, discover, inspire. Attract the next generation of scientists. NASA supports the innovation economy.
Innovation = Inspiration + Perspiration + Perseverance
Culture of innovation: I. Engaging and connecting workforce II. Model Leaders III. Recognise and Reward innovators
Award 1: Learn Forward, Fail Smart (dare to try, learn, collaborate, persevere)
Award 2: Champion of Innovation Award (leader, visionary, role model, relationship builder)
Survey: employees are recognised for quality, given a sense of personal empowerment, creativity/innovation are rewarded, encouragement for new ways of doing things
Building model leaders/supervisors: engage with employees, build trust, give autonomy, promote cross-pollination and collaboration; help those whose projects have not succeeded, tailor projects and strengths
Learn from your mistakes, eg. Challenger and Columbia disasters
We have a survey for employees to assess their supervisors
Engaging and Connecting the Workforce: Research collaboration, Innovation Day, Internal posters, Open Innovation challenges, Creative spaces, Ideation/creativity classes
Juan setting the room on fire with his pure passion and breathless excitement!
Example 1: Dr Stephanie Getty, Innovator of the Year – spectrometer for understanding icy moons
Example 2: Don Wegel, designed a comet harpoon!
We give seed funds for entrepreneurial employees to create cross-disciplinary teams for widgets. Domain areas: earth science, lunar science, heliophysics, orbital platforms, navigation. Poster sessions in the auditorium – schoolkids are invited. They are part of our pipeline too!
Cordless power tools are an example of external innovations used by NASA, harnessed by initiatives like Centennial challenge, Mars challenge – ask companies and the public
Scenarios – hundreds of nano-robots to work in space, reduce risk of failure
Concurrent engineering labs: people, process, tools, facility. We even use LEGO for rapid prototyping
Styles of Innovation in NASA: Innovation in assigned work, program/project innovation, innovation through discovery/invention
Jaw-dropping image of NASA satellites missions across the Solar System and beyond!
Video: “Curiosity: Seven Minutes of Terror.” View from CalTech JPL – suspense over whether mission will succeed.
Need to leave early, for another awesome event in #Bangalore (http://techsparks.yourstory.com/2014/ #tSparks) – heartfelt thanks to all at #CreaBKK
This is not ‘goodbye’ – but ‘till we meet again’ – thanks to all organisers, speakers, participants, sponsors, volunteers at #CreaBKK
Thx thx THX!!! @MarjanModara @Pirata_roman @VincentRibiere @monsieurgustave @aliceikz @NickWalter23 @Metaphorage @jeremyjoncheray #CreaBKK

Prof. Gilles Garel (Cnam): HOW THE SWATCH WAS DESIGNED & CONCEIVED

DAY FIVE
Ven. Dr. Phramaha Vichien, Chakrawat temple: CREATIVITY & MEDITATION WORKSHOP
Johan Segergren (Google Thailand): MINDFULNESS AT GOOGLE
Dr. Alex Bennet (Mountain Quest Institute): THE CREATIVE YOU: ACHIEVING A WHOLE BRAIN STATE. A HEMISPHERIC SYNCHRONISATION WORKHOP
Catherine Berthillier (Shamengo): PIONEERS OF THE NEW WORLD
Christian Walter (IKI-SEA) with Bluenove: SOCIAL INNOVATION CANVAS WORKSHOP
Dr. Richard Hames (Hames Group): INNOVATION DESIGN – A FUTURIST’S VIEW

Uncategorized

7th International Conference on Innovation & Knowledge Management, Bangkok

7th International Conference on Innovation & Knowledge Management, Bangkok

by Madanmohan Rao http://twitter.com/MadanRao
Editor, The KM Chronicles http://bit.ly/TU12l
Bangkok; Oct 9-10, 2014

Logging in now from the 7th International Conference on #Innovation & Knowledge Management, #Bangkok! (IKMAP 2014)

I. Dr. Mathana Santiwat, President of Bangkok University welcomes the delegates from Thailand, Hong Kong, Japan, India, France, Kenya, Australia, USA!
KM and innovation management are key for competitive advantage for companies and countries
Organisations and universities must be catalysts for knowledge and innovation for success
Cross-cultural platforms help exchange ideas and methods for innovation between Asia and the West

II. Prof. Rongbin Lee, Director of Knowledge Management and Innovation Research Centre, The Hong Kong Polytechnic University
“I” stands for international, for innovation, for iPad/iPhone and interactivity!

III. Dr. Vincent Ribiere, Managing Director and Co-Founder, The Institute for Knowledge and Innovation South-East Asia, Bangkok University
“I” is also for informal!
Need a good mix of practitioner and academic perspectives in innovation and KM, bridging theory and practice
Institute for Knowledge and Innovation, Southeast Asia has co-founded the Global Knowledge Network with IKMS/Singapore; Australia; Hong Kong http://km.techsparks.com
Murphy’s Law strikes as Vincent’s slides appear without images, but he does a great job of encouraging attendees to imagine the contents!

IV. Dr. Alex Bennet, Co-Founder and Principal of the Mountain Quest Institute, USA
“Collaborative Advantage in a Competitive Environment”
Competition has its limits, need to explore cooperative approaches also. Classical management/bureaucracy has to be improved
Soft competition is based on reputation; hard competition is ‘dog eat dog’ (power/ego based)
Alex Bennet, former opera singer, threatens to sing opera to wake up delegates if they are inattentive!
Bennet cites naturalist research which shows that survival is not by the fittest, but by those with cooperation, unity, sympathy
Our brains wire us to learn through social interaction: relationships, networks, stimulating family/friends/colleagues
Types of knowledge: surface (visible, easily understood), shallow (context; social knowledge); deep (domain expertise)
Old paradigm: local idea resonance. New paradigm: global idea resonance (eg. due to social media)
Idea Resonance: 1. Personal relationships 2. Work associates 3. Network connections (you may never have met them!)
Competitive collaboration depends on synergy, agreements, trust, collaborative knowledge
Kapeleris: Innovation increasingly involves cooperation and partnerships between a growing network of individuals and organisations
Levels of cooperation: arm’s length; sharing information; sharing and creating new knowledge; sharing insights
Success factors for collaborative competition: deep engagement, real commitment, tangible incentives
Case Study: Tata-Singapore Airlines collaboration: There is compatibility, competitive collaboration & adversarial competition
Knowledge economy is no longer a zero sum game; there need not be a win/lose scenario. Can we learn and share with all?

V. Dr. Arthur Shelley, Principal of Intelligent Answers and Senior Industry Fellow of RMIT University
“Innovative Education Opens Minds, Creates Knowledge and Drives Innovation”
Traditional education has not encouraged cooperation between students, but that can be changed and made more creative with collaborative models
Interdependencies in knowledge and learning can lead to success when knowledge flows are sychronised
The next generation of knowledge leaders will collaborate more via social curation and value creation
Educators today should teach how to build connections and relationships that enable the flow of knowledge and value
Performance is driven by Knowledge (what, when: knowing, experiencing); Skills (how, where: doing), Abilities (why, who: being, behaviours, attitudes)
Lifelong learning has evolved into lifestyle learning (blended into the way people live/work/play)
Evolution of learning: What’s going on -> So what -> Now what
Ask questions in the following order: why – value; who – people; what – process; how – tools
Interactive social learning is driven by a challenge, focus, socialisation, engagement, adaptations, design thinking

V. Puvanart Keoplang: Micro Knowledge Cluster: Competitive Capability Development (CCD) in Action Through KM System In Thailand
ASEAN is creating Economic Community in 2015 (AEC: 10 countries, single market, competitive region)
Thai cluster: characteristics: love people, love motherland, love to do, love to share. Clusters: batik, native woven fabrics, orchid farming.
Social media widely used in Thailand after flood crisis, political upheaval. Used by clusters to share practical knowledge about quality, techniques, new products

VI. Law Bing Lam: Application of KM in Garment Industries of Hong Kong
KM is not just for consultancy and hi-tech firms, but also for labour-intensive industries. Knowledge transfer – one-to-one/few
HK garment industry – management waves: productivity, quality, quick response (JTI), communication (EDI, IT), KM/innovation
Garment industry has largely tacit production knowledge (patterns, printing, embroidery). Transfer to explicit via knowledge libraries (eg. quality manuals, work aids).
Personalisation – via video clips. Ad hoc problem solving groups (offline, online)
Impacts: shorten lead time, quick resolution of technical problems, better quality
Tech Centre set up for KM also capitalises excess IT resources.
Challenges: increasing usage of knowledge libraries, communication barriers, overcoming trust, cultural differences (China, LatAm, Sri Lanka), lack of team work across boundaries
Recommendations: More direct contact, standardisation of terms, new tech tools, better team structuring; empathy: “put yourself in others’ shoes”
Qs: How to capture knowledge of retired staff? How can HK garment industry compete with other regions of the world?

VII. Patrick Rondé: Internal Structures and External Connectedness: Towards a Typology of French Clusters
How do clusters structure themselves, learn internally/externally, improve learning capacity and enhance their performance?
Research questions: Does the complexity and ownership structure of a cluster affect its openness?
France has over 71 clusters in areas like biotech, automotive and wine! French universities have partnered with Chinese universities on wine growing! (Work = Fun!)
(English spoken with a French accent is *the* best! :- )
Cluster differences: number/percentage of foreign MNCs, funding (source/amount), influence (global, regional; central peripheral), size
Clusters can adopt collaborative behaviours through several networking roles

VIII. Dr. Usama Fayyad, Managing Director and Chief Data Officer of Barclays Bank
“BigData, AllData, Old Data: Predictive Analytics in a Changing Data Landscape” (@UsamaF)
What matters: analytics throughout the organisation & ecosystem;
Data scientist is the highest paid position in computer science and IT these days
Data scientists conduct ‘data expeditions’ to explore messy data; discovery and learning on the spot
4 Vs of Big Data: volume, velocity, variety, value
Classic data (eg. relational databases) explodes into Big Data when you add un/structured data via social media such as LinkedIn, Facebook, blogs, etc. in analysing user profiles (social graphs)
Map-reduce – popularised by Google, eg. frequent indexing of a copy of the full Web
Big Data applications and uses: security/forensics, ad analytics, warehouse analytics
Hadoop reduces cost of data storage for enterprises. Data warehouses cost $100K per terabyte per year; $2.5K with Hadoop
Second biggest driver of Hadoop: Extract Transfer Load (ETL).
Value of #BigData: understanding content, context, community sentiment, customer intent
Startup NetSeer senses overall sentiment of an article, matches it to searcher’s intent
Knowledge management is not showing car purchase ads to those who search on ‘automobile’ and have already bought a car
RapidMiner has open source tools for advanced analytics, used by industry and academia
New trend: move the analytics to the data instead of the other way round.
Yahoo correlates email usage with news usage in the same session; incremental revenue of $16 million per year
Cars have simplicity on the outside, complexity inside.
Success comes from converting insights into predictive algorithms, eg. web retailers

IX. Dr. Helen Paige, Founder and Director of The Paige Group Australia
“Knowledge Management, Innovation and Restorative Justice”
Knowledge brokers: often forgotten in the KM world but play an important bridging and facilitation role
Paige cites the innovation framework from Innnovator’s DNA (see my book review: http://yourstory.com/2013/01/book-review-the-innovators-dna-mastering-the-five-skills-of-disruptive-innovators/ via @YourStoryCo)
Brokering takes place across passive/active, radical/conservative spectrum. Links poorly connected worlds, has a strong learning component, can change organisational culture
KM and innovation management can lend conceptual expansion to each other, and new practices

X. Dr. Vishnupriya Sengupta, Managing Consultant, PwC India
“From Transactional to Transformational KM: The MAKE recipe for Enterprise Success”
KM bridges the gap between ‘the bazaar and the Cathedral’
“Anyone who has never made a mistake has never tried anything new.”
PwC has a 2016 Global Knowledge Vision: Networks (‘Spark’ – mobile compliant), Content, Transformation of Knowledge Services
Four principles: Put yourself in others’ shoes (clients), Share/Collaborate, Invest in Relationships, Focus on Value Addition
Many KM initiatives focus on ‘push’ but not enough on ‘pull’ (‘what’s in it for me’)
KM = discipline + way of work + competitive advantage
Global MAKE 2013 winners: Samsung, McKinsey, Toyota, Schlumbeger, PwC, Apple, Google, Accenture, ConocoPhilips, Deloitte
Spark blends elements of social media such as Facebook, Twitter, blogging for enterprise work
Many offices of PwC are migrating from legacy Intranet to Spark, and are seeing benefits already
Spark uses: answering questions quickly, locating expertise, more teams with collaboration, better leadership programs, connection with far-flung events. Video: lots of good testimonials
No more operation in isolation, no more leadership working in ivory towers; 80% reduction in document version control
PwC won Global MAKE Award and Intranet Innovation Award
Pulse: PwC news, account deals
PwC has an online research desk with industry reports; turnaround time less than 48 hours for report requests
PwC has a two-day annual knowledge leadership meetings to share best practices
PwC has client account groups where authorised clients can log in to pose questions and get updates
Spark is three years old, more plans ahead. Next steps: consolidation of our databases

XI. Dr. Ricky Tsui, Director of R&D, ARUP
“KM and Corporate Innovation: What’s the relationship?”
ARUP designed award-winning Canton TV Tower in Guangzhou (nickname: Sexy Lady!), and CCTV, HQ, Beijing
ARUP designed new Mumbai Airport, Beijing Aquatics Centre, Marina Bay Sands Resort, Singapore.
ARUP: Established 1946. Covers design + construction. Lessons learned used for its various projects. Stunning photos!
KM used for ARUP University, project reviews, foresight, skills development, lessons learnt. Starts at induction stage with Knowledge Handbook
Other elements of KM @ Arup: Technical Best Practice, Corporate Yellow Pages, Project Database, CoPs
Enterprise social networking tools include Yammer (tagging of solutions, project knowledge harvesting)
All projects have 3 min video intro. “Project Goodies.” Wiki page (eg. Arup Forge). Open discussion forum
Company created – Oasys – self-developed software packaged and sold to design community
Opal: brainstorming app for (i) early stages of new projects (ii) exploring new business ideas
Arup has 400 internally funded R&D projects each year. External research for new products also. Arup University – 60 accredited internal trainers in Hong Kong. Modules: eg. Smart City
Huge focus: increasing creativity. Creative problem solving approaches – training. A VC is hired to train innovative thinking
Design School modules – CSI (Collective Sense-making to Innovation) – get ideas from outside your usual circles
Learning from nature – inspiration from anthills used to design building without airconditioning in Zimbabwe!
Transfer of innovative design/materials – from Cornwall projects to Beijing buildings
Foresight and visioning exercises: how will buildings and cities look in 2050?
Penguin Pool events (named after London Zoo project): idea exchange with design community, get ideas from other industries, see what can cross over
Corporate innovation methods: Trust, Idea exchange, R&D, Learning from others, Understand future needs, Improve employee skills
Emerging frontiers: use of IoT to design smart cities and smart buildings

XII. Dr. Percy Chan, Quality and Global Supply Chain Director, GP Batteries
“KM Initiation and development in a Manufacturing Company”
Challenges in battery industry (primary, rechargeable) – longevity, cost, safety: poisoning, explosions
Healthy KM helps reduce defects, improve quality, enhance brand, improve marketing
KM success comes from harmonic environment: trust, tools, top-down leadership, involvement of retired staff for seminars/discussion, forums/cafes, IC tools
Knowledge retention by experienced staff includes video recordings + manuals (Standard Operating Procedure)
We invite many outside speakers for seminars; employees who attend external seminars must also conduct internal seminars with takeaways
Each key process has a knowledge broker who is given resources to update knowledge assets and flows
GP Battery blends KM with its Six Sigma practice. Awards given are Black/Green Belts, etc. based on dollar-savings generated (gifts + cash)

Looking forward to Day Two tomorrow! And now: Dinner Cruise on Chao Praya River :-)

DAY TWO

I. Dr Madanmohan Rao, Editor the KM Chronicles (me!) :-)
“Next Generation Knowledge Management: Inter-Organisational Networks and Innovation Management”
The Knowledge Journey of a society: Existing knowledge (Indigenous knowledge, Organisational knowledge), New knowledge (Innovation management; Entrepreneuership, startups)
The Knowledge Cycle in an organisation: New practices (Creativity, invention), Next practices (Innovation, entrepreneurship), Best practices (Knowledge management, performance excellence)
Knowledge flows: Knowledge spiral (internalisation, externalisation, socialisation, combination), Process maps (serial, near, far, strategic, expert transfer), Types (experiential, narrative, symbolic/abstract), Inter-organisational flows (inputs, consultative, cooperative, collaborative, outsourcing, co-creation)
8C’s of KM/innovation management: Connection, Content, Community, Culture, Capacity, Cooperation, Commerce, Capital
Kinds of ecosystems: (1) KM associations/networks (2) company centric (3) government centric
Innovation: Idea generation and brainstorming; Networking with innovators, partners; Co-creation: partners, customers; Engagement with startups and entrepreneurs; Learning from failures; Moving on to new products and services
Ten Types of Innovation: Configuration: (1) profit model (2) network (3) structure (4) process. Offering: (5) product (6) product system or platform. Experience: (7) service (8) channel (9) brand (10) customer engagement
How large companies engage with startups:
Special interest groups (eg. IoT SIG)
Meetups (eg. SAP HANA; AWS)
Startup networks (MobileMonday, Startup Weekend)
Entrepreneurship networks (eg. TiE)
Hackathons (eg. Nokia, World Bank)
Incubators, accelerators (eg. NUS, IIT-Bombay)
Investment (eg. Infosys)
Corporate venture capital (eg. Intel, Qualcomm)
Acquisition (eg. Cisco, Google, Facebook)
Objectives: idea validation, idea generation, new features, new products, new patents/IP, new company (people, markets, culture)
Trend 1: Social Media and KM (i) Knowledge maps: Social network analysis, visualisation tools (ii) Knowledge session formats: Hybrid online + offline, internal + external (iii) Knowledge extraction: Narratives (blogs, microblogs), Webcasts (‘WeTube’)
Trend 2: Maturity frameworks in KM and innovation
Trend 3: Personal KM – creativity, collaboration. Capturing an idea, a relationship, a conversation (Steve Barth)
RT Arthur Shelley @Metaphorage
Terrific overview of the interdependencies of the many factors impacting knowledge flows inside & outside orgs
Insights on the social nature of #KM can be found in Indigenous proverbs. Knowledge sharing always been in all cultures
@MadanRao wooing the participants at #IKMAP about the social nature of knowledge & insights from indigenous knowledge
RT @louise1876 #IKMAP flows of knowledge @ikms_singapore @MadanRao

II. Prof. Chitoshi Koga, Professor of Doshisha University
“Intellectual Capital Research in Japan: Review and Future agenda”
Prof. Koga shares Japan’s intellectual asset mapping, reporting and communication strategies at the country, region, prefecture levels
Agencies involved: Ministry of Economy, Trade and Industry (METI), Patent Office, SME Organisations, Regional Innovation Organisations
Findings: (i) Larger firms have better access to IC resources than SMEs (ii) Context is more important than information
Japan has strong B2B relational capital. “Shared prosperity of business partners and employees” is a strong ethic
Return on Assets (RoA): “Time is money” – quick responses to customer needs saves time, enhances brand
Next IKMAP conference will be in Japan!
Dr. Jun Yao, Assistant Professor, Ritsumeikan University, Japan: IC is both an input and output in innovation
There are not more than five musical notes, yet the combinations of these five give rise to more melodies than ever be heard. – Sun Tsu
The Japanese style of KM is strongly influenced by Japanese style of management & culture; limits to scale?
Need to include studies of trust, credibility, sociology, cultural context and management style in KM/IC strategy

III. Paul Sun, Director of Cloud Computing of Industrial Technology Research Institute (ITRI), Taiwan
“Internet, Cloud Computing, Big Data and its applications”
Trend – “Emerging everywhere computing” – each new computing cycle creates 10X installed base of previous cycle
Reinvention of everything (Mary Meeker): reinvention of OS, communication, channels, content, day-to-day activities, money, industry vertical
AliBaba is becoming one of the Top 5 banks of the world!
Computing costs declined 33% annually from 1990-2013, storage (38%), bandwidth (27%)
Only 7% of Internet is tagged and 1% analysed
Case study: video surveillance as a service (VSaaS)
Generation 1 video surveillance: less than 1K surveillance cameras per site. 2: Less than 10K 3. More than 10K, on cloud
UK has one surveillance camera for every 11 people. China has 30M surveillance cameras; 800K in Beijing (2013)
Processing this video surveillance Big Data: rise of intelligent software analytics agents (eg. in Taipei)
Case study: 500 petabytes video surveillance/day generated, mostly automatically analysed. Faster action than “Big Brother”
We are no longer drinking from the data firehose – we are drinking from the data tsunami!
Reinvention of everything + Cloud computing + Big Data = Tech Tsunami!

IV. István Márton Kiss
“Who Tweets About Technology? Investigating the Role of Twitter in the Diffusion of Technological Information”
Twitter properties: short effective diameter, low reciprocity, short but intense bursts, led by a small proportion of users
Case study: Windows8 and MacOS Mountain Lion launch Tweet frequency. Component size, network diameter, path length, degree distribution
Twitter user categories: officials, enthusiasts, news/blogs, business, techies, average users
Analysis: Top 100 central users, matrix of identity groups v/s in-degree and betweenness centralities
Advantages: quick sensing of market sentiment, insights into product rating/usage
Future research: Tweet quality, sentiment analysis, resolution of questions/concerns

V. Paul Hector
“A Tale of Two Cities: Building an Analytic Framework”
Cities matter in the knowledge economy; concentrations of intellectual capital via human, relationship and structural capital
Comparisons (Bangkok, Addis Ababa): quality of life, salary levels, income levels (rise of slums), tolerance, cohesion; sustainable + smart
Knowledge-based development framework for cities (UNESCO): 4 principles – Pluralism, Inclusion, Equity, Openness.
4 building blocks – Knowledge preservation, creation, dissemination, utilisation
Unexpected insights: there are sharply contrasting perspectives on cultural diversity; definitions/roles of human rights are contested
“We are in danger of making our cities places where business goes on but where life, in its real sense, is lost.” – Hubert Humphrey

VI. Prof. Eric Tsui, Associate Director, Knowledge Management and Innovation Research Centre, The Hong Kong Polytechnic University
“Cloud Computing and Big Data for Supporting Knowledge Work, Innovation and Learning”
Books cited: Taming the Unpredictable; The Future of Work, Predictive Analytics, Case Studies in Service Innovation (Ian Miles)
We are being continually distracted and disrupted at work. Different metrics needed to guide our performance. Reflection, social & lifelong learning needed
We are facing not just information overload but innovation overload (eg. new kinds of social media)
Service industry is based on customer experience, dynamic capabilities, co-creation of value. Cloud helps companies scale, deals with spikes.
MTR (HK transportation, property portal) – hybrid cloud solution
Cloud evolution: today – adolescent cloud. Tomorrow – knowledge cloud. M2M, P2P connections
Cloud services – PolyMath (math discussion), Amazon Mechanical Turk, Recaptcha, UPS fleet maintenance; others in astronomy (spotting galaxies)
More accurate data is as important as your algorithm. “Datafication” – treating content as data
Creativity, innovation, agility are key for excellence in the knowledge economy
Eric Tsui is helping launch a HKPolyU MooC on Knowledge and Big Data

VII. Ratvilai Rangsisingpipat: “Impact of Customer Knowledge Collaboration (CKC) In Product Innovation: Case Study of LeKise Lighting”
Good examples of incremental and radical innovation based on customer insights and tech changes in lighting (eg. number of spirals; LCD/LED).
Recommendations: use direct, persistent and interactive research
Voravee Ruengaramrut: Gamification and Innovation Capability in Thai Firms (knowledge sharing, intra-firm coopetition, organisation learning)
Gamification engagement: Game mechanics – elements, rules; Game dynamics – run-time behaviour
Lugkana Worasinchai: “Exploring Potential Benefits of Big Data in Value Generation in Healthcare Applications” – case studies from six hospitals – longitudinal data in hospitals still largely untapped. Challenges – ethical, political, economic
Allan Deacon: “Managing Quality, Knowledge and Innovation for Competitive Advantage”
Hilarious pics of intended/actual products, quality (Titanic – but crew did not have info/skills), pics of TV sets from 1930s onwards,
“You don’t listen with your mouth open!”
Quality movement phases: quality control – assurance – TQM (product + process + company)

IKMAP Conference closed by Prof. WB Lee and Vincent Ribiere; IKMAP 2016 will be hosted in Kobe/Japan in Oct 2016 by Prof. Chitoshi Koga!
Thanks to Vincent and his entire team for the superb event, looking forward to their next event already: Creative Bangkok, Oct 13-17! http://www.creativebangkok.org/

Uncategorized

KM Singapore 2014: Enabling Innovation through Learning and Knowledge

KM Singapore 2014: Enabling Innovation through Learning and Knowledge

by Madanmohan Rao http://twitter.com/MadanRao
Editor, The KM Chronicles http://bit.ly/TU12l
Singapore; October 1-3, 2014

The eleventh KM Singapore conference, one of my favourite annual KM events, kicked off this October with the theme “Enabling Innovation through Learning and Knowledge” (http://www.KMsingapore.com). (See my earlier articles from KM Singapore 2013, 2011, 2010 and 2009: http://km.techsparks.com/?p=557 http://km.techsparks.com/?p=268 http://km.techsparks.com/?p=160 http://km.techsparks.com/?p=15). The event is organised by the Information & Knowledge Management Society (http://www.ikms.org).
Book based on IKMS KM Excellence awards: “Knowledge Management Initiatives in Singapore” by Margaret Tan and Madanmohan Rao
IKMS has launched the KM magazine GLOBE; editor: yours truly!

I. Karuna Ramanathan, IKMS president

Harnessing knowledge is necessary for Singapore’s workforce competitiveness
KM is connected to learning, growth, strategy – more than systems and technology
Thailand, Australia, Singapore, Hong Kong KM organisations have collaborated to create KM Global Network; Japan and France will join next!

II. Ho Kwon Ping, Chairman, Banyan Tree

Keynote speaker Ho Kwon Ping, Chairman, Banyan Tree jokes about his introduction: “Flattery can get you anywhere!”
KM is more than ‘massaging facts’ – benchmarking, best practices; responsibility of C-suite as well as entrepreneurs
KM is about understanding and solving problems; strong connection to innovation. Analytics has also become important for interpretation
Banyan Tree has departments dedicated to KM, data mining, projects, etc. for hotel management
KM is ingrained in our culture; knowledge is part of our strategy. Exemplified by the importance of interdisciplinary brainstorming
KM is important even in small organisations, right from our startup days 20 years ago. We embedded innovation along with KM at the very start
You are dead – right from the start – if you don’t create a corporate KM culture irrespective of your brand, size, earnings
It is a myth that KM is only for the big boys and giant MNCs. Startups are uniquely positioned to create a KM culture from the bottom up
We started off with a resort without a beach! So we converted it into an ‘all pool villa’ model – now that is a trend
Innovation begins with “I” – it is everyone’s job
Without a knowledge edge, you will be trampled on. Strategic KM is a critical success factor for startups, SMEs
KM helps empower and inspire employees across the organisation. CEO needs to embrace KM + productivity as part of survival strategy
KM should not fall through the cracks, it should become everyone’s responsibility. Challenge: making it systematic
Senior managers should embed their own unique culture of KM within broader KM culture of the organisation, don’t just follow textbook templates
A small soy sauce manufacturer can also create its own unique KM culture
KM helps succeed in a world of complexity and uncertainty. Helps you learn from your experience and from the outside world
KM is a key to survival and not just a reward for success

III. Alex Bennet, Bangkok University; Mountain Quest Institute
“Stirring Your Creative Juices”

You are a verb, not just a noun. You are not static. It can be pleasurable or painful.
Creativity comes from insights, diversity, individual special talents and multidimensional skills
Creativity = situational / fundamental; personal (inner) + historic (outer)
Creativity helps perceive new possibilities and relationships (DeSousa 2006)
Knowledge is context sensitive and situation dependent. Creativity and innovation are in relationship like information and knowledge. Innovation is an outcome of creativity and knowledge
A practice is a pattern, see the bigger dots and not only the details, that way you can see how the context changes
Creativity is seeing patterns in information. Innovation is creativity connected with opportunity.
Innovation is anticipation of outcome based on past/new knowledge. Knowledge uses information as a building block
Thoughts and images have a profound creative and motivating power within human consciousness
Measure for the future, design your practices and tools and thoughts not just for the present.
Energy follows thought – measure for the future if you want innovation, not the past. Innovation is an outcome, not a capacity.
Special Issue of Journal of Entrepreneurship Innovation and Management (JEMI) on Connecting See Alex’s article in “KM Theory and Practice” (link to free PDF) http://www.greenchameleon.com/gc/blog_detail/special_issue_on_connecting_km_theory_and_practice
Creativity tugs on the unconscious. Pipeline: Preparation – Incubations – Illumination – Verification/Validation.
Conscious probing, Unconscious mind at work, Flash/insight/tug, conscious exploration/testing
Creativity, innovation and knowledge push at the boundaries of comfort, values, environment
#Creativity pushes at thresholds of sense and meaning. Creativity is spurred by associative patterning through the mind, and social networking
We think as individuals and organizations within thresholds: above we can’t comprehend, below dismiss as unimportant
Creativity helps create new scenarios of the future. Brain helps create associate patterns, learn how to connect with other pattern-seers
Cozolino (2006): We are just beginning to understand that we have evolved as social creatures.
The richer your environment, the more potential stimulation of your creative juices. Seek enriched environments
Relationship Network Management: Choose with whom you interact. Practice/participate in mentoring
Patrick Lambe: How to get dissonant ideas? Alex: Marry! Look at how patterns exist in best practices

IV. Arthur Shelley, author, Organisational Zoo
“Learning drives knowledge drives innovation drives learning”
Learning is not the product of teaching. It is the product of the activity of learners. – John Holt
Creative learning comes from collaborative engagement, leads to knowledge creation and learning
Shelley (@Metaphorage): Learning is like a diet – not just about reading, but application; not saying, but doing
Try to engage people in aligned conversations that matter. Juggle physical, social and political aspects of your enviroment
Success steps: interact to learn (face to face + virtual); combine work and learning environments; discover and reflect on patterns; challenge theory; adapt to contexts; focus on outcomes; engage learners in their world
Bloom’s hierarchy: Knowledge (remember), understand (comprehend), apply (do); analyse (sense, critique), synthesise; create
Learning environment design: context, facilitated dialogue, reflections, assessment, ongoing enhanced performance
Growth curve for KM projects: Anticipate, Challenge, Interpret, Decide, Align, Learn (Shoemaker, Krupp, Howland)
Andragogy (adult learning): Learners are not students but participants; learning style is customized/flexible; learners contribute; focus is on problem
Andragogy focuses on design thinking. See www.YangLiuDesign.com for examples of conversation/hierarchy maps
Humour is one of the most under-utilised tools in organisational learning – Edward DeBono
Patrick Lambe: Can we all be leaders together? Shelley: Not all want to be leaders; collaborative leadership requires special people
Hear, hear! Mok/IKMS: We need to focus not just on problem solving, but problem finding.
Me: How to be an effective facilitator for KM? Shelley: Leaders should not just advocate but facilitate ideas
Shelley: When I was KM head at Cadbury, our biggest challenges was training CoP heads to be facilitators

V. Me!
“Next Generation KM: Ecosystems, Innovation and Social Computing”
One-line summary of my workshop: Knowledge cycle = New practices -> next practices -> best practices.
Long term success comes from creativity, innovation and knowledge management (entrepreneurship + intrapreneurship)
Frameworks of KM: knowledge spiral, process maps, Boisot’s types of knowledge, inter-organisational flows [inputs, consultative, cooperative, collaborative, outsourcing, co-creation]
Innovation capacity: idea generation and brainstorming; networking with innovators, partners; engagement with startups and entrepreneurs; learning from failures; moving on to new products and services
Types of innovation: CONFIGURATION: (1) profit model (2) network (3) structure (4) process. OFFERING: (5) product (6) product system or platform. EXPERIENCE (7) service (8) channel (9) brand (10) customer engagement
Social media impact areas on KM: socially-constructed expertise; Web + corporate social media; knowledge mapping; knowledge facilitation; realtime feedback/analytics; alignment
Metrics: Activity, process, knowledge, people, org/business. Align these with maturity frameworks. Use numbers + anecdotes!

VI. Terry Smagh, Qlik
“Humanization with Innovation – The Natural Sense of Things”
[Good branding for an analytics product – Qlik (quick + click!)]
“In a good KM culture, there is no such thing as a bad question.” Don’t let first impressions become lasting impressions
Humanising service – best-selling product of McDonald’s on a morning in the US is milkshakes – the only thing which last for the 45-minute commute
Information is the new oil. Data explosion – machines, social, web. Big Data is too important to be left to the quants
Analytics: not all decision-making has the luxury to allow you to stop, reflect, analyse, act. You need to decide, do, discover almost together.

Terrific parallel workshops at #KMSG14, pity I can’t attend others especially when I am conducting one myself! ;-) #bittersweet
Networking break – great to meet the VP of KM Association of Japan! Please tie up with CII for India partnership! :-)
IKMS conference feedback is not through the usual forms but post-its on whiteboards!

DAY TWO

I. Viswa Sadasivan, CEO Strategic Movers
Keynote: “Knowledge Management but not Control?”

Management refers to flow, pace, volume of knowledge in the KM context. ‘Control’ can have negative connotations
There is a profound difference between information and meaning. – Warren Bennis
Viswa draws important connections between information, meaning, truth, significance, facts, beliefs, judgement, faith, trust, values, subjectivity – in context of companies (management) and government (censorship)
Viswa shows how these issues surface in the context of Palestinian rights; identity, history and current reality complicate the picture
Viswa shows graphic clips of Israel – Palestine conflict with views from both sides (and #GazaUnderAttack tweets)
Caution: need to check accuracy of info/images on social media.
Knowledge is power. Authority influences the way people interpret incidents
Persuasion trinity: Logos, Pathos, Ethos (logic, emotion, ethics)
Success factors for knowledge leadership: an attitude of transparency and accountability. Leader should be in constant touch with the people
Singapore should not try to be Switzerland or Japan or London or Silicon Valley – it should be Singapore
If Singapore government wants to ban a movie, it should explain why – and be prepared to keep explaining it
KM cannot be decreed, should be rooted in process and culture (Siemens, MAKE winner)

II. Vincent Ribiere, Institute for Knowledge and Innovation, Bangkok
“Emerging Ideas on KM & Innovation”

Approaches to viewing KM – oil well (drill)
Incremental innovation: Gillette keeps adding blades, but there are limits. Hilarious pic of multi-blade “face fuckerupper” !!!
Practical innovation – French bread with ends split in two! Can we ever invent again something as useful as toilet bowl?
Creativity, imagination, diversity, speed, openness, flexibility are more valued these days (along with rigor, discipline of industrial era)
Balance/tension between KM and innovation – between what we know and what we don’t know
Learn from the past (KM) but don’t be too attached to it, move on (#innovation). Need ‘ignorance management!’
Vincent shows video of how ideas begin with copying, then transformation/variation/tinkering, eg. James Watt’s version of steam engine
English spoken with a French accent is ze best! :-)
Copy, transform, combine: three elements of #creativity
Next issue of our KM/innovation magazine has a book review by @MadanRao (Austin Klein: Steal Like an Artist)
Innovations are new combinations of ideas – tipping point in long process of changes
Bisociation: combination unrelated things to get new ones. Croissant + donut = Cronut!
Vincent showing magnificent hilarious slides of student who wrote “True” morphing into “False” for test answers!
Vincent: 5 steps to creativity: doubt, explore, diverge, converge, re-assess
Vincent: Organisational ambidexterity: exploration + exploitation; deductive + inductive reasoning
Ravi Sharma: Can creativity be taught? Vincent: Yes, but people must be willing to be creative. Education often kills creativity

III. Ravi Sharma, NTU
Smart Cities: A Brave New World for KM?

A smart city should not just have automated cameras for traffic violations but tweak the rules during rains (slipper road – allowance)
We don’t yet know what smart cities really are. Basic automation not as smart as informed context
70% of the world’s population will live in cities by 2050: WHO #IoT
Narendra Modi has requested #Singapore’s help in creating 100 smart cities in #India
Cohen’s Smart City wheel: inclusive, green, well governed, good use of mobiles.
Geoff Trotter @KMPact: Caution re. Cohen’s model – a city won’t be smart if it is not inclusive of those who have AND those who have not!
IBM’s 3i framework: Instrumentation, Integration, Intelligent (city data streams)
See Global City Indicators – 53 metrics for policymakers and the public, on quality of urban life
Recent smart city studies have been done by Lee Kwan Yew Centre for Innovative Cities; socialisation is as important as #analytics
#WorldBank’s 4 pillars of knowledge economy: Economic regime, Education, ICTs, Innovation system
Knowledge creation v/s adoption: 2X2 matrix of country rankings.
KM is everybody’s business but doesn’t have to be everybody’s job
Steve Leonard, IDA: Singapore has to be big enough to be relevant, small enough to experiment with smart city initiatives
Smart city success calls for integrated planning + coordinated action + shared accountability. Risk: surveillance society
We should be wary of having data about everything but knowledge about nothing
Smart city should not be only for elite; should have inclusiveness, participation, sustainability

IV. Panel
An honour and delight to moderate the panel with Alex Bennet, Vincent Ribiere, Arthur Shelley, Ravi Sharma!
Q: How can humour be used in KM? Shelley: Cartoons, humour, gamification engage people well
Q: What are the similarities of KM in non/military settings? Alex: Settings and environments vary, but motivation is key to success
Q: How to balance vendor push? Ravi: Vendor tail should not wag the dog! Paint the future but don’t own it!
Q: How do virtual environments affect innovation? Vincent: It allows you to go global, allows anonymous feedback/criticism
Q: How do learning and KM reinforce each other? Shelley: By creating appropriate social environments for learning and growth – the “living organisation”
Q: How to overcome mindblock in #creativity? Alex: Don’t acknowledge it! Use stillness, meditation, change your frame of reference
Q: How to create effective learning environments? Ravi: Everyone learns from all! I learn from my graduate students
Q: How to extract value from conversations? Shelley: Map benefits, beneficiaries, in/tangible outcomes + outputs
Q: How to map tacit knowledge? Alex: Embodied/kinesthetic, affective, intuitive, spiritual
Ravi Sharma: Alex has hit the nail on the head: KM should be about rising above process to answer your higher calling

V. Roundtables (musical chairs!)
Leadership, Culture, Policy, Strategy, Sys/tech, Best Practices, Metrics, Social Media, Innovation, Country focus (Thailand)
Chairing the Metrics Roundtable:
Observations: Many companies don’t have clarity on how their KM initiative can be measured; no baselines exist. Many companies don’t know how to balance full-time and part-time KM roles, KPIs
Recommendations: 1. Have clarity on intended impacts, baseline 2. Have passionate champions 3. Persevere (can take upto 3 years for success!)

DAY III

Masterclass I: Alex Bennet (opera singer, double MS degrees, PhD, US Navy CKO, author!)
“Engaging Tacit Knowledge”

Participant concerns: how to tap tacit knowledge for creativity (individual/group), role of language in knowledge extraction/learning, value extraction, role of the unconscious, documenting/classifying explicit knowledge, personal KM habits, individual triggers, preserving knowledge, capture/transfer tacit knowledge, KM for mentally ill people (!), best techniques
Steps: 1. Connect with yourself 2. Engage your imagination 3. Release your ideas
Build capacity through increasing connections between conscious and unconscious (the road to extra-ordinary consciousness)
‘Flow’ – comes from meditation or activity (eg. running, dancing)
Group activity: “The flashing Energy Ball (UFO Ball) is a very cool device which consists of a 1.5- inch ball with two small metal electrodes”
Left Brain – logic, accuracy, analysis, control, reason, practical
Right Brain – passion, creative, yearning, peace, love, poetry, freedom
When experts get deep into their domain they are sometimes unable to communicate to others who are way below their expertise
5 ways of sharing tacit knowledge: flows (CoPs, teams, fairs), explicit capture (videos, dialogue, scenarios, docs), unconscious access (skills, knowing), boundary management (partnering), mentoring (exchanges, apprenticeships)
Depends on information, context, relationships and culture
Types of knowledge: surface knowledge (captured in notes, doctrine), contextual (social knowledge), deep knowledge
Scenario planning is KM for the ‘edges’ of possibilities and ecosystems
What spaces have you created in your organisation for informal knowledge flow, eg. scenic balcony, water fountain, alcoves?
(ba) How do you create spaces/events where ‘knowledge moments’ occur?
Knowledge dimensions: embodied/kinesthetic, affective, intuitive, spiritual
Knowledge = capacity, Knowing = sensing. Subconscious = memory; superconscious = spirituality
Knowing informs knowledge; knowledge supports knowing. Knowledge facilitators sense energy flows and enable knowledge flows
Wisdom has values for the greater good (unlike knowledge, which can also be use for evil!)
Embodied knowledge (somatic) – sensory (5 senses, eg smell), kinesthetic (movement)
Change management is about embedding new patterns in your behaviour and thinking
Affective knowledge: emotional/feelings, influences your actions. Emotion = external expression of feelings
Intuitive intelligence: almost mysterious.
Look at ultrasound scans live – your inner body is moving all the time
Spiritual knowledge: moral, higher guidance
Surfacing Tacit Knowledge: 1. External triggering (dialogue, external situation) 2. Self-collaboration (internal dialogue) 3. Nurturing (meditation, inner tasking, lucid dreaming, hemispheric synchronisation)
Embedding tacit knowledge: Embodied (patterns, training) Intuitive (exposure, travel, contemplation) Affective (emotional intelligence, sensitivity, self awareness) Spiritual (holistic, respect, purpose, values, dialogue)
Sharing tacit knowledge: consciously, unconsciously. Mentoring, shadowing (imitation, mimicry), group learning
Inducing resonance: amplifying meaning, increasing emotional content & receptivity, shared ownership
Hemispheric synchronisation: reaching the unconscious creative state through the window of consciousness (via binaural sounds)
Creativity emerges from interactions within and without. Be the creator you were meant to be!
Unconscious mind has million times the activity/power of the conscious mind. 95% of brain activity is beyond our conscious awareness

II. Masterclass: Patrick Lambe: Knowledge Audit Revisited
Knowledge audit is about discovery and diagnoistics, not compliance; comparison with self, not others
Mapping of knowledge assets, culture, pain points
Participants’ view: audits are about improvement, fact finding, cost-benefit analysis; systematic and meticulous
Patrick Lambe is writing a book on knowledge audits (send me a review copy! ;-)
Early knowledge audit work was on info assets (librarians; content). There were also communication audits (flows)
Knowledge audit focus: assets, flows, gaps, culture, processes, pain points, people’s skills/experiences/abilities
Surveys should be supplementary instruments of an audit. Interviews are time consuming.
Surveys can be ‘gamed,’ hard to understand context sometimes; people may not reveal all in interviews
Key approach: evidence based.
Six components: documents (platforms, records), skills (easily acquired, soon; good in routine contexts): training, CoPs, mentoring), experience (built over time; good in non-routine contexts: mentoring, storytelling, expertise interviews), natural talent (born winner, find & them happy!), relationships (team, networking, sharing), methods (training, sharing, documentation)
Relationships shape communication and knowledge – a raised eyebrow can have meaning in a specific context!
Case study: knowledge in dealing with hijacking of Singapore Airlines Flight 117 in March 1991. Relationships and experience were critical
Techniques for knowledge sharing/elicitation: stories, facilitation, interviews
Lambe shows great speeded-up video of knowledge audit workshop in action: post-its gathering on boards, sheets. “Gallery viewing”
SMRT train failures – classic example of knowledge failures; objectives, maps, learning AARs were missing, public info flow non-existent (twitter)
SMRT Twitter account opened after the first accident; “This Twitter account is open 9-5 on weekdays!” -> ridicule on Net
Gallery approach for audit has good energy, but transcription/analytics/updates are difficult; need software, also to handle scale and multiple locations/offices
Check out Aithin http://aithinsoftware.com/ – knowledge audit and knowledge mapping software

Vincent Ribiere:
Definition of critical knowledge: scarce; useful; difficult to acquire/use
Gaps: strategic (what firms needs to do), knowledge (what firm needs to know)

I use my “8 Cs” framework for knowledge audits: connectivity, content, community, capacity, cooperation, commerce, culture, capital

Thanks to NTU, Prof. Margaret Tan (my co-author) and World Scientific Publishing for booksiging of “KM Initiatives in Singapore!”
THANKS to all IKMS ExCo members for a fabulous unique conference — and a terrific farewell dinner — see you all next year… :-)

Uncategorized

Top 25 Quotes about Football: Motivation, Inspiration, Power and Humour!

Top 25 Quotes about Football: Motivation, Inspiration, Power and Humour!

by Madanmohan Rao
http://twitter.com/MadanRao

Football is not just about goal tallies and revenue figures but also inspiration and style! Sports and games offer useful lessons for entrepreneurs about the importance of teamwork, preparation, passion, attitude, definitions of success, dealing with failure and having a sense of humour at the end of the day.

[See full list of quotes here: http://yourstory.com/2014/07/football-quotes/ ]

Uncategorized

KM India: Bangalore, February 21-22, 2014

KM India: Bangalore, February 21-22, 2014

by Madanmohan Rao
Editor, The KM Chronicles http://bit.ly/TU12l
http://twitter.com/MadanRao

Looking forward to the CII annual KM India conference in 2014:
KNOWLEDGE SUMMIT 2014 http://bitly.com/1mGF1xw
Theme: “Made in India – Using KM to create a Product Revolution and Profitable Businesses”
(also see the KCommunity Ning site for attendee profiles)

See my blogposts from four earlier KM India summits:
2013 (http://km.techsparks.com/?p=511), 2012 (http://km.techsparks.com/?p=363), 2010 (http://km.techsparks.com/?p=219) 2009 (http://km.techsparks.com/?p=60)

KM India 2014 promises a terrific lineup of workshops, sessions, and featured companies, as well as the annual MAKE awards:

Workshops:
1. The Boston Consulting Group & Zensar Technologies: “Building Digital Enterprises”
2. “Co-Creation: Knowledge Management and Innovation in the 21st Century” by Dr Oleg Lavrov, Co-Chair, KM Alliance of Russia
3. Round Table with Product Companies: “The promise of new tech and new thinking for meaningful evolution of KM”

Sessions:
1. CEOs Plenary: Is India Inc successful in managing and converting knowledge into business value
2. New trends in KM: Big Data/Cloud/Mobility/Analytics
3. Made in India -Challenges and Opportunities for creating products and IP from India
4. Product Development Companies which help in KM management
5. “New ways of approaching KM – as a practice rather than technology”
6. Best KM Practices across sectors

Awards:
Indian Most Admired Knowledge Enterprise (MAKE) Award Ceremony

Featured companies:
Aditya Birla Group
Amdocs Development Centre India Pvt. Ltd
BEML Ltd
Bizosys Technologies
Capillary Technologies
CGI
Cisco
Cognizant Technologies
Fidelity India
Forrester Research
Frictionless Ventures Pvt. Ltd.
Frost & Sullivan
GE India
Germin8
Globals Inc
Government of Karnataka
Heckyl Technologies
Ideaken
IIM Indore
Infosys
Infotech Enterprises
Infrasoft Technologies
iSPIRT Foundation and
ITC Infotech
Kreeo
LPS India Solutions Pvt. Ltd
Manipal Health Enterprises Pvt. Ltd.
Myntra.com
Strand Life Sciences
Tata Consultancy Services
Thoughtworks
Titan Company
Zensar Technologies Ltd

Uncategorized